Date-wise News
Experts shared opinion on how brands should effectively reach out to the youth today, over a roundtable discussion organised by IMPACT. It was moderated by Lara Balsara
Shobhana Nair Sep 4, 2013 9:43 AM
Hathway Cable had taken Sony TV off the prime time band over payment issues, causing the channel to lose viewership and hence, declining ratings. Also, its fiction shows are not performing as expected, reveal sources
Abhinav Trivedi Sep 4, 2013 9:25 AM
The Indian edition of ‘Evo’, a magazine for automotive enthusiasts, is set to hit newsstands in the last week of September with a cover price of Rs 100
exchange4media Staff Sep 4, 2013 9:14 AM
Leo Burnett's digital agency sees Bridgeline's iAPPS platform as the next step to providing a more integrated approach to their online marketing solutions to clients
exchange4media Staff Sep 4, 2013 8:59 AM
Fred Cook, CEO, GolinHarris & Joseph George, CEO, Lowe Lintas & Partners talk about the JV between the two firms, challenges it brings & their aim to change the essence of the industry
Priyanka Mehra Sep 4, 2013 8:57 AM
Coming close on the heels of its distribution alliance with Videocon d2h, the channel has announced the inking of a carriage deal with DD Direct+
exchange4media Staff Sep 4, 2013 8:45 AM
The acquisition will allow To The New to integrate social media analytics into its digital services portfolio, thus expanding its digital ecosystem to mktg, content, technology & analytics
exchange4media Staff Sep 4, 2013 8:34 AM
The 24-page tabloid is being distributed for free in Mumbai & its suburbs and is expected to boost subscriptions of the group's monthly lifestyle magazine 'Muallim'
Abid Hasan Sep 4, 2013 8:24 AM
According to a company source, the management has decided to wind up this offering by Dec. It wasn't disclosed who the company is in talks with to sell
Abid Hasan Sep 4, 2013 8:23 AM
The insight behind the campaign is that Dulux not only assures good looking exteriors, but also offers the best protection against the vagaries of nature and cracks
Dhawan in her previous avatar was Marketing Director for the company's Pet Care Business for Asia and ANZ
exchange4media Staff Sep 4, 2013 8:18 AM
The battle of the mind, in the automobile industry, precedes the battle in the market, says the Director - Marketing & PR, Volvo Auto India
Priyanka Nair Sep 4, 2013 7:51 AM
The Managing Partner, GroupM South Asia says that the mobile ecosystem in India is diverse & has greater potential to stay ahead than many global markets
Priyanka Nair Sep 4, 2013 7:48 AM
Several brands, including Nike, Comedy Central & Mad Over Doughnuts, are leveraging mobile chat messengers in the form of integrated campaigns or campaign extensions
Saloni Surti Sep 4, 2013 7:46 AM
The campaign, titled 'India Wants to Know' has been created by Happy Creative Services & aims to educate the consumers about the benefits of shopping on Flipkart
exchange4media Staff Sep 4, 2013 7:44 AM
The outdoor campaign covers some key strategic locations such as railway stations; also utilising hoardings, backlit & non-lit bus shelters, and bus back panels
Priyanka Nair Sep 4, 2013 7:42 AM
exchange4media takes a look at how the deal between the two industry giants shall impact the Indian mobile business and subsequently, the mobile marketing ecosystem
Saloni Surti Sep 4, 2013 7:41 AM
The multi-video campaign has been developed specifically keeping YouTube’s audience in mind. ITSA Brand Innovations has created the campaign
exchange4media Staff Sep 4, 2013 7:39 AM
Prior to joining MEC, Chinchankar was heading Prodigi, WPP's digital production business. He has over 15 years of experience in digital marketing
exchange4media Staff Sep 4, 2013 7:37 AM
LinOpinion-GolinHarris will bring clients new integrated communications services, with a focus on providing insights, ideas & engagement across both traditional & digital channels
exchange4media Staff Sep 4, 2013 7:36 AM
