Date-wise News
Industry leaders decode 'What Youth Want'

Experts shared opinion on how brands should effectively reach out to the youth today, over a roundtable discussion organised by IMPACT. It was moderated by Lara Balsara

Shobhana Nair Sep 4, 2013 9:43 AM

Hathway switch off adds to Sony's rating woes

Hathway Cable had taken Sony TV off the prime time band over payment issues, causing the channel to lose viewership and hence, declining ratings. Also, its fiction shows are not performing as expected, reveal sources

Abhinav Trivedi Sep 4, 2013 9:25 AM

UK's 'Evo' magazine comes to India

The Indian edition of ‘Evo’, a magazine for automotive enthusiasts, is set to hit newsstands in the last week of September with a cover price of Rs 100

exchange4media Staff Sep 4, 2013 9:14 AM

Indigo Consulting partners with Bridgeline Digital

Leo Burnett's digital agency sees Bridgeline's iAPPS platform as the next step to providing a more integrated approach to their online marketing solutions to clients

exchange4media Staff Sep 4, 2013 8:59 AM

"PR agencies need to think of the 'big story' - this will be a game-changer"

Fred Cook, CEO, GolinHarris & Joseph George, CEO, Lowe Lintas & Partners talk about the JV between the two firms, challenges it brings & their aim to change the essence of the industry

Priyanka Mehra Sep 4, 2013 8:57 AM

Big Magic amplifies reach across HSM, now on DD Direct+

Coming close on the heels of its distribution alliance with Videocon d2h, the channel has announced the inking of a carriage deal with DD Direct+

exchange4media Staff Sep 4, 2013 8:45 AM

To The New acquires social media analytics company ThoughtBuzz

The acquisition will allow To The New to integrate social media analytics into its digital services portfolio, thus expanding its digital ecosystem to mktg, content, technology & analytics

exchange4media Staff Sep 4, 2013 8:34 AM

Blossom Media launches English tabloid for Muslims

The 24-page tabloid is being distributed for free in Mumbai & its suburbs and is expected to boost subscriptions of the group's monthly lifestyle magazine 'Muallim'

Abid Hasan Sep 4, 2013 8:24 AM

ABP to sell business magazine Business World by year-end

According to a company source, the management has decided to wind up this offering by Dec. It wasn't disclosed who the company is in talks with to sell

Abid Hasan Sep 4, 2013 8:23 AM

Dulux' hilarious TVCs drive home the message

The insight behind the campaign is that Dulux not only assures good looking exteriors, but also offers the best protection against the vagaries of nature and cracks

Twishy Sep 4, 2013 8:21 AM

Sonali Dhawan to take over from Kainaz Gazder as Mktg Dir of P&G India

Dhawan in her previous avatar was Marketing Director for the company's Pet Care Business for Asia and ANZ

exchange4media Staff Sep 4, 2013 8:18 AM

OOH helps combat the battle of the mind: Sudeep Narayan

The battle of the mind, in the automobile industry, precedes the battle in the market, says the Director - Marketing & PR, Volvo Auto India

Priyanka Nair Sep 4, 2013 7:51 AM

India should be leading & not learning in mobile mktg: Tushar Vyas

The Managing Partner, GroupM South Asia says that the mobile ecosystem in India is diverse & has greater potential to stay ahead than many global markets

Priyanka Nair Sep 4, 2013 7:48 AM

The new face of mobile marketing on chat messengers

Several brands, including Nike, Comedy Central & Mad Over Doughnuts, are leveraging mobile chat messengers in the form of integrated campaigns or campaign extensions

Saloni Surti Sep 4, 2013 7:46 AM

Flipkart uses 'news channel' type debates in latest campaign

The campaign, titled 'India Wants to Know' has been created by Happy Creative Services & aims to educate the consumers about the benefits of shopping on Flipkart

exchange4media Staff Sep 4, 2013 7:44 AM

Loop Mobile bets big on transit media to promote its roaming services

The outdoor campaign covers some key strategic locations such as railway stations; also utilising hoardings, backlit & non-lit bus shelters, and bus back panels

Priyanka Nair Sep 4, 2013 7:42 AM

Microsoft-Nokia deal - the India perspective

exchange4media takes a look at how the deal between the two industry giants shall impact the Indian mobile business and subsequently, the mobile marketing ecosystem

Saloni Surti Sep 4, 2013 7:41 AM

OLX targets youth with interest-based video campaign on YouTube

The multi-video campaign has been developed specifically keeping YouTube’s audience in mind. ITSA Brand Innovations has created the campaign

exchange4media Staff Sep 4, 2013 7:39 AM

MEC India appoints Vishal Chinchankar as Digital Leader

Prior to joining MEC, Chinchankar was heading Prodigi, WPP's digital production business. He has over 15 years of experience in digital marketing

exchange4media Staff Sep 4, 2013 7:37 AM

LinOpinion forms 50:50 JV with global PR firm GolinHarris

LinOpinion-GolinHarris will bring clients new integrated communications services, with a focus on providing insights, ideas & engagement across both traditional & digital channels

exchange4media Staff Sep 4, 2013 7:36 AM