Big Magic amplifies reach across HSM, now on DD Direct+

Coming close on the heels of its distribution alliance with Videocon d2h, the channel has announced the inking of a carriage deal with DD Direct+

e4m by exchange4media Staff
Updated: Sep 4, 2013 8:45 AM
Big Magic amplifies reach across HSM, now on DD Direct+

Big Magic, the flagship general entertainment channel from the Reliance Broadcast Network stable, is intensifying its distribution and reach across the Hindi speaking markets. Coming close on the heels of its distribution alliance with Videocon d2h, the channel has announced the inking of a carriage deal with DD Direct+. Big Magic is available on channel number 28 on the platform.

Speaking on the occasion, Sunil Kumaran, Business Head, Big Magic said, “DD Direct+ penetrates into the deeper pockets, where even cable TV finds it difficult to reach, adding substantially to our overall channel reach. Our mix of shows, appeal to a wide cross section of audiences and the addition of DD Direct+ allows us to take this content to newer audiences, otherwise difficult to reach.”

DD Direct+ is India’s only free direct-to-home service and reaches all parts of India, even where cable is not available.

Big Magic is already available across key DTH players, including Airtel, Videocon d2h, Dish TV, and Reliance Digital TV, along with Hathway, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL, among others.

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