sunil-kumaran

Kumaran, Country Head - Product, Marketing & THWINK BIG, BIG FM, talks about the aim of repositioning their brand with purpose-driven marketing campaigns
Noel Dsouza Nov 26, 2019 9:11 AM

Muthoot Blue's ‘Dhun Badal Ke Toh Dekho with Vidya Balan’ broke all records on radio and digital by reaching over 1.66 crore listeners across the 4 metros
e4m Desk Jun 27, 2019 11:57 AM

As part of the change in programming strategy, RBNL is set to introduce a social drama and a mytho drama with titles tweaked for respective markets
Synjini Nandi May 27, 2013 7:39 PM

The Biz Head, Regional Television Channels, RBNL talks about evolution of regional content in India, viewership trends & mktg strategy of their new channel
Synjini Nandi Apr 1, 2013 10:06 PM

The network has allocated about 35% spends for on-ground initiatives, while 40%-45% has been earmarked for print and outdoor
Synjini Nandi Jan 10, 2013 7:22 PM

With extremely limited options for male audiences and lack of a Hindi action entertainment channel, RBNL and RTL to fill the gap with new channel Thrill
Suraj Ramnath May 4, 2012 6:59 PM