Balan will debut as a radio jockey having positive conversations about social challenges and issues

exchange4media Staff 1 week ago

Mandate entails strategic positioning, product reach, frequency and re-packaging of channel

exchange4media Staff 21-January-2019

Kumaran, Country Head - Thwink, Reliance Broadcast Network talks to exchange4media on the reasons for the relaunch of BIG FM, the changes the channel will go through and more

exchange4media Staff 21-January-2019

Prior to joining BIG FM, Kumaran was the Country Head of The StoryLab, the specialist content agency of Dentsu Aegis Network

exchange4media Staff 07-May-2018

The team headed by Tarun Katial, Chief Executive Officer, Reliance Broadcast Network Limited, will work on developing skills in areas of innovation, creativity, risk taking and adopting an entrepreneurial approach

exchange4media Staff 08-May-2015

This move will see the strategy and solutions team coming together to deliver value to marketers, that goes beyond the customary FCT purchase

exchange4media Staff 12-December-2014

The campaign is aimed at communicating channel availability in newer geographies. The two-month long campaign sees a mix of traditional & non-traditional media

exchange4media Staff 17-October-2013

Coming close on the heels of its distribution alliance with Videocon d2h, the channel has announced the inking of a carriage deal with DD Direct+

exchange4media Staff 04-September-2013

Anirudh Maheshwari is the new National Sales Head for Language TV; Shweta Arora is National Sales Head, Big CBS & Brijesh Tanna is Head of Content & Comm for Big CBS channels

exchange4media Staff 19-July-2013

As part of the change in programming strategy, RBNL is set to introduce a social drama and a mytho drama with titles tweaked for respective markets

Synjini Nandi 27-May-2013

The Biz Head, Regional Television Channels, RBNL talks about evolution of regional content in India, viewership trends & mktg strategy of their new channel

Synjini Nandi 01-April-2013

Brings on board Arhaan Behl as anchor for marquee show ‘Fear Factor… Khatron Se Takkar’; move to deliver enhanced viewer experience & stronger local connect

exchange4media Staff 11-February-2013

This alliance allows the channels be able to engage viewers digitally, in addition to the traditional television medium

exchange4media Staff 01-February-2013

The channel will contain local insight driven content and strong performing shows to enhance reach to the smallest towns in the region and create a 360 degree consumer engagement platform for marketers

exchange4media Staff 14-January-2013

The network has allocated about 35% spends for on-ground initiatives, while 40%-45% has been earmarked for print and outdoor

Synjini Nandi 10-January-2013

With extremely limited options for male audiences and lack of a Hindi action entertainment channel, RBNL and RTL to fill the gap with new channel Thrill

Suraj Ramnath 04-May-2012

Reliance Broadcast Network Ltd’s (RBNL) new Hindi entertainment channel, Big Magic, has appointed Purple Focus to handle its creative mandate and brand duties. The ad spend on the business is pegged at around Rs 10 crore.

exchange4media Mumbai Bureau 29-April-2011