Kumaran, Country Head - Product, Marketing & THWINK BIG, BIG FM, talks about the aim of repositioning their brand with purpose-driven marketing campaigns

Noel Dsouza Nov 26, 2019 9:11 AM

Muthoot Blue's ‘Dhun Badal Ke Toh Dekho with Vidya Balan’ broke all records on radio and digital by reaching over 1.66 crore listeners across the 4 metros

exchange4media Staff Jun 27, 2019 11:57 AM

With an overall listenership of 1.75 crore, BIG FM’s listenership has increased by 3.6 per cent as compared to IRS 2017

exchange4media Staff Jun 7, 2019 1:25 PM

Balan will debut as a radio jockey having positive conversations about social challenges and issues

exchange4media Staff Apr 11, 2019 2:35 PM

Mandate entails strategic positioning, product reach, frequency and re-packaging of channel

exchange4media Staff Jan 21, 2019 2:56 PM

Kumaran, Country Head - Thwink, Reliance Broadcast Network talks to exchange4media on the reasons for the relaunch of BIG FM, the changes the channel will go through and more

exchange4media Staff Jan 21, 2019 8:24 AM

Prior to joining BIG FM, Kumaran was the Country Head of The StoryLab, the specialist content agency of Dentsu Aegis Network

exchange4media Staff May 7, 2018 8:54 AM

The team headed by Tarun Katial, Chief Executive Officer, Reliance Broadcast Network Limited, will work on developing skills in areas of innovation, creativity, risk taking and adopting an entrepreneurial approach

exchange4media Staff May 8, 2015 5:20 PM

This move will see the strategy and solutions team coming together to deliver value to marketers, that goes beyond the customary FCT purchase

exchange4media Staff Dec 12, 2014 6:47 PM

The campaign is aimed at communicating channel availability in newer geographies. The two-month long campaign sees a mix of traditional & non-traditional media

exchange4media Staff Oct 17, 2013 8:47 AM

Coming close on the heels of its distribution alliance with Videocon d2h, the channel has announced the inking of a carriage deal with DD Direct+

exchange4media Staff Sep 4, 2013 8:45 AM

Anirudh Maheshwari is the new National Sales Head for Language TV; Shweta Arora is National Sales Head, Big CBS & Brijesh Tanna is Head of Content & Comm for Big CBS channels

exchange4media Staff Jul 19, 2013 7:37 AM

As part of the change in programming strategy, RBNL is set to introduce a social drama and a mytho drama with titles tweaked for respective markets

Synjini Nandi May 27, 2013 7:39 PM

The Biz Head, Regional Television Channels, RBNL talks about evolution of regional content in India, viewership trends & mktg strategy of their new channel

Synjini Nandi Apr 1, 2013 10:06 PM

Brings on board Arhaan Behl as anchor for marquee show ‘Fear Factor… Khatron Se Takkar’; move to deliver enhanced viewer experience & stronger local connect

exchange4media Staff Feb 11, 2013 6:52 PM

This alliance allows the channels be able to engage viewers digitally, in addition to the traditional television medium

exchange4media Staff Feb 1, 2013 7:50 PM

The channel will contain local insight driven content and strong performing shows to enhance reach to the smallest towns in the region and create a 360 degree consumer engagement platform for marketers

exchange4media Staff Jan 14, 2013 6:34 PM

The network has allocated about 35% spends for on-ground initiatives, while 40%-45% has been earmarked for print and outdoor

Synjini Nandi Jan 10, 2013 7:22 PM

With extremely limited options for male audiences and lack of a Hindi action entertainment channel, RBNL and RTL to fill the gap with new channel Thrill

Suraj Ramnath May 4, 2012 6:59 PM

Reliance Broadcast Network Ltd’s (RBNL) new Hindi entertainment channel, Big Magic, has appointed Purple Focus to handle its creative mandate and brand duties. The ad spend on the business is pegged at around Rs 10 crore.

exchange4media Mumbai Bureau Apr 29, 2011 9:12 AM