Interview With Media, Marketing and Advertising professionals People - Exchange4media

`Date-wise News`

Dentsu Communications bags TVS Jupiter

This is in addition to the already existing Wego brand that the agency handles. Dentsu will be responsible for the account's campaign planning & creative executions across TV & print media

exchange4media Staff Oct 3, 2013 2:53 PM

Youth Quotient: "Good talent in social media marketing is hard to come by"

Everyone wants to get into social media, but most have very little or no knowledge about it and come into the industry with pre-conceived notions, says Akshay Gurnani, Business Head - North, FoxyMoron

Priyanka Nair Oct 3, 2013 9:36 AM

Chaitanya Kalbag steps down as Editor of Business Today

According to sources, Kalbag announced his decision to step down to his team yesterday. He had joined the India Today Group in June 2010

Abid Hasan Oct 3, 2013 9:35 AM

Economic slump forces marketers to slash budgets

The downturn is pushing marketers to use all possible tricks to lure consumers & drive sales. Brands are betting high on festive season & rural demand to overcome depression

Twishy Oct 3, 2013 8:37 AM

Youth Quotient: "Good talent in social media marketing is hard to come by"

Priyanka Nair Oct 3, 2013 8:34 AM

Channel UFX signs on Aidem Ventures to handle its ad sales

The Aidem team possesses expertise in developing the right positioning & pricing strategies, as also identifying all possible revenue streams, says Usman Faheed, MD, Channel UFX

exchange4media Staff Oct 3, 2013 8:17 AM

TRAI issues consultation paper on DTH extension licence

Bank guarantee, licence fee & entry fee are the main issues highlighted in the consultation paper. Oct 15 is the last date for receiving comments from stakeholders

Abid Hasan Oct 3, 2013 8:06 AM

Big Data has become a terminology that baffles the masters themselves: Tyler Bryson

Brands have made Big Data a complex issue by attaching scientific & mathematical hassles to it, says the General Manager - Marketing and Operations of Microsoft SMSG India

Saloni Surti Oct 3, 2013 8:03 AM

Quick 5 with Archana Vohra on Times Internet's loyalty programme

The VP & Business Head of Times Internet talks about Times Points and how it is centered on a non-transactional relationship

Saloni Surti Oct 3, 2013 8:00 AM

10+2 ad cap: Second week of Oct will bring in clarity, say b'casters

Ambiguity prevails over the ad cap issue; the next week will hopefully decide the course of action. Meanwhile, channels following the mandate are engaging in serious discussions with advertisers on ad rate hike

Abhinav Trivedi Oct 3, 2013 7:57 AM