Date-wise News
Mindshare expands Asia Pacific regional trading team

Mindshare has roped in Adam Marshall as its new Head of Trading, Asia Pacific. AnneMarie Tanke joins in the newly-created role of Head of Value Management, APAC

exchange4media Staff Aug 12, 2013 3:32 PM

Unilever extends partnership with BT to help it grow sustainably

This is the third time the IT outsourcing contract has been extended since BT first won its first contract with the Anglo-Dutch company in November 2002

exchange4media Staff Aug 12, 2013 3:23 PM

Colors signs Tata Motors as presenting sponsor for 24

Tata Motors to be the official vehicle partner for the Indian version of American television series '24', starring Anil Kapoor

exchange4media Staff Aug 12, 2013 3:16 PM

Gozoop wins digital & social media mandate for Dhamaal.com

Along with executing digital campaigns across platforms, the agency will be responsible for the launch of their website

exchange4media Staff Aug 12, 2013 3:14 PM

Guest Column: Collaboration, co-ideation and co-creation

Any idea, any creative content that shows promise needs disciplined partnerships to grow to its full potential, says Shubhranshu Singh of Visa

Shubhranshu Singh Aug 12, 2013 10:17 AM

Digital owner buying print: Reality or dream for India?

exchange4media takes a look at the parallels between the Indian print and digital ecosystems to make sense of a Jeff Bezos kind of deal in the country

Saloni Surti Aug 12, 2013 9:25 AM

Top-down touted advertising out, real conversations in

Tata Tea's Jaago Re campaign with Chennai Express brings to the fore agencies creating deeper conversations to strike a meaningful chord with consumers

Priyanka Mehra Aug 12, 2013 9:05 AM

Of international experience & desi flavour...

Many Indian retailers are trying to give intl brand experience to consumers; but aping the West is not going to help without including local ethos, says Shekhar Badve of Lokusdesign

Shekhar Badve Aug 12, 2013 8:26 AM

Guest Column: Collaboration, co-ideation and co-creation

Any idea, any creative content that shows promise needs disciplined partnerships to grow to its full potential, says Shubhranshu Singh of Visa

Shubhranshu Singh Aug 12, 2013 8:24 AM

B2B marketers here's how to reap the benefits of social media

From betting high on LinkedIn to strategically using Twitter and Facebook, there are several ways in which B2B marketers can leverage the power of social

Priyanka Nair Aug 12, 2013 8:22 AM

Vivid: Is TV losing ground to digital media?

The couch potatoes have seemingly gone digital with TV, once the most popular medium of entertainment, taking a backseat, says Annurag Batra of exchange4media

Annurag Batra Aug 12, 2013 8:19 AM

Diva'ni awards business to Bang in the Middle

Bang in the Middle to handle the brand's integrated communication duties - right from designing its visual identity to managing social media

exchange4media Staff Aug 12, 2013 8:17 AM

Pepsodent vs. Colgate: The legal angle

Against the backdrop of Pepsodent attacking market leader Colgate during the weekend, we bring to you the legal aspect of comparative advertising

Priyanka Mehra Aug 12, 2013 8:13 AM

Digitisation gives SAB TV an edge over Sony in Week 31

Digitisation is beginning to impact channels' positions as was visible in Week 31, which saw SAB TV consolidate its gains backed by its brand of humour-based content

Abhinav Trivedi Aug 12, 2013 8:01 AM