Date-wise News

Mindshare has roped in Adam Marshall as its new Head of Trading, Asia Pacific. AnneMarie Tanke joins in the newly-created role of Head of Value Management, APAC

exchange4media Staff 12-August-2013

This is the third time the IT outsourcing contract has been extended since BT first won its first contract with the Anglo-Dutch company in November 2002

exchange4media Staff 12-August-2013

Tata Motors to be the official vehicle partner for the Indian version of American television series '24', starring Anil Kapoor

exchange4media Staff 12-August-2013

Along with executing digital campaigns across platforms, the agency will be responsible for the launch of their website

exchange4media Staff 12-August-2013

Any idea, any creative content that shows promise needs disciplined partnerships to grow to its full potential, says Shubhranshu Singh of Visa

Shubhranshu Singh 12-August-2013

exchange4media takes a look at the parallels between the Indian print and digital ecosystems to make sense of a Jeff Bezos kind of deal in the country

Saloni Surti 12-August-2013

Tata Tea's Jaago Re campaign with Chennai Express brings to the fore agencies creating deeper conversations to strike a meaningful chord with consumers

Priyanka Mehra 12-August-2013

Many Indian retailers are trying to give intl brand experience to consumers; but aping the West is not going to help without including local ethos, says Shekhar Badve of Lokusdesign

Shekhar Badve 12-August-2013

Any idea, any creative content that shows promise needs disciplined partnerships to grow to its full potential, says Shubhranshu Singh of Visa

Shubhranshu Singh 12-August-2013

From betting high on LinkedIn to strategically using Twitter and Facebook, there are several ways in which B2B marketers can leverage the power of social

Priyanka Nair 12-August-2013

The couch potatoes have seemingly gone digital with TV, once the most popular medium of entertainment, taking a backseat, says Annurag Batra of exchange4media

Annurag Batra 12-August-2013

Bang in the Middle to handle the brand's integrated communication duties - right from designing its visual identity to managing social media

exchange4media Staff 12-August-2013

Against the backdrop of Pepsodent attacking market leader Colgate during the weekend, we bring to you the legal aspect of comparative advertising

Priyanka Mehra 12-August-2013

Digitisation is beginning to impact channels' positions as was visible in Week 31, which saw SAB TV consolidate its gains backed by its brand of humour-based content

Abhinav Trivedi 12-August-2013

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