Date-wise News
Mindshare expands Asia Pacific regional trading team?blur=25

Mindshare has roped in Adam Marshall as its new Head of Trading, Asia Pacific. AnneMarie Tanke joins in the newly-created role of Head of Value Management, APAC

exchange4media Staff Aug 12, 2013 3:32 PM

Unilever extends partnership with BT to help it grow sustainably?blur=25

This is the third time the IT outsourcing contract has been extended since BT first won its first contract with the Anglo-Dutch company in November 2002

exchange4media Staff Aug 12, 2013 3:23 PM

Colors signs Tata Motors as presenting sponsor for 24?blur=25

Tata Motors to be the official vehicle partner for the Indian version of American television series '24', starring Anil Kapoor

exchange4media Staff Aug 12, 2013 3:16 PM

Gozoop wins digital & social media mandate for Dhamaal.com?blur=25

Along with executing digital campaigns across platforms, the agency will be responsible for the launch of their website

exchange4media Staff Aug 12, 2013 3:14 PM

Guest Column: Collaboration, co-ideation and co-creation?blur=25

Any idea, any creative content that shows promise needs disciplined partnerships to grow to its full potential, says Shubhranshu Singh of Visa

Shubhranshu Singh Aug 12, 2013 10:17 AM

Digital owner buying print: Reality or dream for India??blur=25

exchange4media takes a look at the parallels between the Indian print and digital ecosystems to make sense of a Jeff Bezos kind of deal in the country

Saloni Surti Aug 12, 2013 9:25 AM

Top-down touted advertising out, real conversations in?blur=25

Tata Tea's Jaago Re campaign with Chennai Express brings to the fore agencies creating deeper conversations to strike a meaningful chord with consumers

Priyanka Mehra Aug 12, 2013 9:05 AM

Of international experience & desi flavour...?blur=25

Many Indian retailers are trying to give intl brand experience to consumers; but aping the West is not going to help without including local ethos, says Shekhar Badve of Lokusdesign

Shekhar Badve Aug 12, 2013 8:26 AM

Guest Column: Collaboration, co-ideation and co-creation?blur=25

Any idea, any creative content that shows promise needs disciplined partnerships to grow to its full potential, says Shubhranshu Singh of Visa

Shubhranshu Singh Aug 12, 2013 8:24 AM

B2B marketers here's how to reap the benefits of social media?blur=25

From betting high on LinkedIn to strategically using Twitter and Facebook, there are several ways in which B2B marketers can leverage the power of social

Priyanka Nair Aug 12, 2013 8:22 AM

Vivid: Is TV losing ground to digital media??blur=25

The couch potatoes have seemingly gone digital with TV, once the most popular medium of entertainment, taking a backseat, says Annurag Batra of exchange4media

Annurag Batra Aug 12, 2013 8:19 AM

Diva'ni awards business to Bang in the Middle?blur=25

Bang in the Middle to handle the brand's integrated communication duties - right from designing its visual identity to managing social media

exchange4media Staff Aug 12, 2013 8:17 AM

Pepsodent vs. Colgate: The legal angle?blur=25

Against the backdrop of Pepsodent attacking market leader Colgate during the weekend, we bring to you the legal aspect of comparative advertising

Priyanka Mehra Aug 12, 2013 8:13 AM

Digitisation gives SAB TV an edge over Sony in Week 31?blur=25

Digitisation is beginning to impact channels' positions as was visible in Week 31, which saw SAB TV consolidate its gains backed by its brand of humour-based content

Abhinav Trivedi Aug 12, 2013 8:01 AM