Mindshare has roped in Adam Marshall as its new Head of Trading, Asia Pacific. AnneMarie Tanke joins in the newly-created role of Head of Value Management, APAC

exchange4media Staff Aug 12, 2013 3:32 PM

This is the third time the IT outsourcing contract has been extended since BT first won its first contract with the Anglo-Dutch company in November 2002

exchange4media Staff Aug 12, 2013 3:23 PM

Tata Motors to be the official vehicle partner for the Indian version of American television series '24', starring Anil Kapoor

exchange4media Staff Aug 12, 2013 3:16 PM

Along with executing digital campaigns across platforms, the agency will be responsible for the launch of their website

exchange4media Staff Aug 12, 2013 3:14 PM

Any idea, any creative content that shows promise needs disciplined partnerships to grow to its full potential, says Shubhranshu Singh of Visa

Shubhranshu Singh Aug 12, 2013 10:17 AM

exchange4media takes a look at the parallels between the Indian print and digital ecosystems to make sense of a Jeff Bezos kind of deal in the country

Saloni Surti Aug 12, 2013 9:25 AM

Tata Tea's Jaago Re campaign with Chennai Express brings to the fore agencies creating deeper conversations to strike a meaningful chord with consumers

Priyanka Mehra Aug 12, 2013 9:05 AM

Many Indian retailers are trying to give intl brand experience to consumers; but aping the West is not going to help without including local ethos, says Shekhar Badve of Lokusdesign

Shekhar Badve Aug 12, 2013 8:26 AM

Any idea, any creative content that shows promise needs disciplined partnerships to grow to its full potential, says Shubhranshu Singh of Visa

Shubhranshu Singh Aug 12, 2013 8:24 AM

From betting high on LinkedIn to strategically using Twitter and Facebook, there are several ways in which B2B marketers can leverage the power of social

Priyanka Nair Aug 12, 2013 8:22 AM

The couch potatoes have seemingly gone digital with TV, once the most popular medium of entertainment, taking a backseat, says Annurag Batra of exchange4media

Annurag Batra Aug 12, 2013 8:19 AM

Bang in the Middle to handle the brand's integrated communication duties - right from designing its visual identity to managing social media

exchange4media Staff Aug 12, 2013 8:17 AM

Against the backdrop of Pepsodent attacking market leader Colgate during the weekend, we bring to you the legal aspect of comparative advertising

Priyanka Mehra Aug 12, 2013 8:13 AM

Digitisation is beginning to impact channels' positions as was visible in Week 31, which saw SAB TV consolidate its gains backed by its brand of humour-based content

Abhinav Trivedi Aug 12, 2013 8:01 AM