"Betting on cricket is not the problem, the problem is fixing"
To change the illegal nature of gambling and maintain the brand image, audiences should know how a legal betting system would look, says OMLogic’s Kapil Gupta
Published - Jun 11, 2013 8:57 PM Updated: Jun 11, 2013 8:57 PM
Spot fixing racket not only wrecked ‘The gentleman’s game’, but also turned out to be one of the major threats to Brand Cricket and Brand IPL in the country. While there is no questioning the fact that cricket is a religion in India and will never die, there is also the reality that a number of people have lost faith in the nature of how things work at a higher level.
The controversy might not have affected Brand IPL directly; however, having names such as Sreeshanth and Ankeet Chavan meddled in murky rackets affected the performance of the property on social media.
To bring back the trust and the charm of the game, authorities need to deal with the illegal nature of betting, said Kapil Gupta, Founder and CEO, OMLogic. He stressed that the serious and illegal nature of gambling has impacted the one sport that Indians love. To change this and maintain the brand image, audiences should know how a legal betting system would look.
“Betting on cricket is not the problem, the problem is fixing. We sincerely believe that the best way to solve the spot fixing scandal and bring back the trust in the game is by providing people engaging platforms and games that allow them to bet harmlessly,” added Gupta.
To give the audience an opportunity to get a whiff of the real fun of betting, OMLogic has designed a game named UNFIX – Save Cricket, Play Now. The game gives the users an option to bet on the upcoming matches with points instead of money.
“Cricket being our national pastime, it is only natural for all of us to want to foretell how a game is going to go. In light of the recent controversy about spot fixing, we decided to make a fun and engaging game, leveraging what we love best – cricket and predicting and most of all, predicting in cricket,” said Gupta.
The game has various features such as fun zone, leaders’ board and redeem. Each feature helps the user get a complete betting experience virtually. More than 20 per cent people, who have gotten to the game, have played the game so far.
“We expect UNFIX to be promoted by itself. The first version is built as a Facebook application and we are continuously adding features, promoting users to share with their friends. We are also evaluating partnerships with B2C Brands and other organisations for promotion,” commented Gupta.
Many such ‘unfixing’ techniques are required to positively change cricket’s brand image.
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