Date-wise News
Grasshoppers bags Better Option Propmart biz?blur=25

The agency will be handling all ATL & BTL campaigns, including corporate branding for BOP as well as promotion of various premium properties

exchange4media Staff Jun 8, 2013 8:41 PM

Goldmine joins roster of agencies for MTNL mandate?blur=25

The win comes on the back of a multi-agency pitch process that began in early 2012. The agency’s Delhi office will handle the creative and media duties

exchange4media Staff Jun 8, 2013 8:41 PM

Srikant Sastri moves into consulting role for Publicis Groupe?blur=25

Sastri will also nurture start-up companies in India & Asia-Pacific as an independent investor. Meanwhile, VivaKi launches search for new Country Chair

exchange4media Staff Jun 8, 2013 8:40 PM

Harvard Business School & MICA develop photonovel case study?blur=25

The case study dwells on the decision problem faced by the CEO of Eureka Forbes regarding changes to the sales compensation systems

exchange4media Staff Jun 8, 2013 8:27 PM

Billboard of the week: Tata Housing's strategic display?blur=25

Simple creative & strategic long-term location choice has made Tata Housing’s latest outdoor campaign for its Aveza project stand out amid the clutter

Priyanka Nair Jun 8, 2013 8:09 PM

Reporter's Diary: Dark side of glamour or dark side of you??blur=25

A human heart is fragile. No matter how much we deny it, we all have a dark side which is selfish, which wants an escape, observes reporter Saloni Surti

Saloni Surti Jun 8, 2013 7:57 PM

"We've still a little way to go before we have a common currency"?blur=25

The sheer diversity of our geographical spread & the dynamics of the industry make it difficult to have a common currency, says Mediascope Publicitas’ Robin Carruthers

exchange4media Staff Jun 8, 2013 7:44 PM

"The beauty of social is it tells where people are right now"?blur=25

The process of connecting the right consumer to the right product at the right place now takes milliseconds, that’s the power of social, says IBM’s John G Noseworthy

exchange4media Staff Jun 8, 2013 7:36 PM

Top developments of the week?blur=25

Read all the people movements and developments that made it to the headline last week

exchange4media Staff Jun 8, 2013 7:24 PM