Date-wise News
Jana Mobile receives $15 mn strategic investment from Publicis Groupe

This is the first direct investment Publicis has made in a mobile technology start-up. Publicis Groupe Charmain & CEO Maurice Lévy will join Jana’s Board of Directors

exchange4media Staff Jul 15, 2013 5:22 PM

STAR India ropes in Contract Advertising’s Juju Basu

Basu will be the Creative Communication Head for STAR India’s new business verticals, including its sports properties

exchange4media Staff Jul 15, 2013 3:19 PM

6th edition of Dainik Divya Marathi launched from Akola

An intense survey preceded the Akola launch. The launch was supported by a branding campaign that announced the progress of the survey at every stage

exchange4media Staff Jul 15, 2013 2:30 PM

Trinetra Focus bags social media mandates for Samsonite & Lavie

The mandate involves online reputation management, SEO consultation & amplifying social presence. Phase 2 will involve establishing social shopping

exchange4media Staff Jul 15, 2013 2:10 PM

HUL, P&G, Colgate, Dabur pull out ads from channels opting monthly ratings

Top advertisers make discontent clear by pulling the plug on ads. Will the loss of these channels mean gain for channels maintaining weekly ratings?

Priyanka Mehra Jul 15, 2013 9:20 AM

Want to retain your consumers? Play games with them

Gamification is gaining momentum among marketers as means to strengthen consumer loyalty in a cost effective manner

Saloni Surti Jul 15, 2013 8:56 AM

"India is still a TV market; getting digital to the heart will take time"

Many big agencies in India are based on the legacy principle of TV first and everything else second, says Keith Smith, President – International, TBWA Worldwide

Twishy Jul 15, 2013 8:38 AM

Tata Housing takes the experiential route to promote La Montana project

Apart from the Spanish-themed experiential marketing campaign, print, outdoor & social media platforms are also being used; ad spends pegged at Rs 1 cr

Deepa Balasubramanian Jul 15, 2013 8:26 AM

Vivid: Power of the photo journalism lens

A photograph is a vital element in print media because it encapsulates a story with insight and depth of historicity, says Annurag Batra of exchange4media

Annurag Batra Jul 15, 2013 8:21 AM

Why LinkedIn marketing works? Experts decode...

Micro targeting, customised approach and sharing of intellectual content with professionals are few compelling reasons for brands to turn to LinkedIn

Priyanka Nair Jul 15, 2013 8:19 AM

IBN7 dons a new look

IBN7 has rebranded with a new tagline 'Bebaq.Bekhauf' and logo. The fresh look is up from today

exchange4media Staff Jul 15, 2013 8:15 AM

HUL, P&G, Colgate, Dabur pull out ads from channels opting monthly ratings

Top advertisers make discontent clear by pulling the plug on ads. Will the loss of these channels mean gain for channels maintaining weekly ratings?

Priyanka Mehra Jul 15, 2013 8:13 AM

PR Solution India expands operation in Malaysia

The brand aims to address the increasing needs of clients, along with the rising digital media market in Malaysia

exchange4media Staff Jul 15, 2013 8:05 AM

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