Date-wise News
This is the first direct investment Publicis has made in a mobile technology start-up. Publicis Groupe Charmain & CEO Maurice Lévy will join Jana’s Board of Directors
exchange4media Staff Jul 15, 2013 5:22 PM
Basu will be the Creative Communication Head for STAR India’s new business verticals, including its sports properties
exchange4media Staff Jul 15, 2013 3:19 PM
An intense survey preceded the Akola launch. The launch was supported by a branding campaign that announced the progress of the survey at every stage
exchange4media Staff Jul 15, 2013 2:30 PM
The mandate involves online reputation management, SEO consultation & amplifying social presence. Phase 2 will involve establishing social shopping
exchange4media Staff Jul 15, 2013 2:10 PM
Top advertisers make discontent clear by pulling the plug on ads. Will the loss of these channels mean gain for channels maintaining weekly ratings?
Priyanka Mehra Jul 15, 2013 9:20 AM
Gamification is gaining momentum among marketers as means to strengthen consumer loyalty in a cost effective manner
Saloni Surti Jul 15, 2013 8:56 AM
Many big agencies in India are based on the legacy principle of TV first and everything else second, says Keith Smith, President – International, TBWA Worldwide
Apart from the Spanish-themed experiential marketing campaign, print, outdoor & social media platforms are also being used; ad spends pegged at Rs 1 cr
Deepa Balasubramanian Jul 15, 2013 8:26 AM
A photograph is a vital element in print media because it encapsulates a story with insight and depth of historicity, says Annurag Batra of exchange4media
Annurag Batra Jul 15, 2013 8:21 AM
Micro targeting, customised approach and sharing of intellectual content with professionals are few compelling reasons for brands to turn to LinkedIn
Priyanka Nair Jul 15, 2013 8:19 AM
IBN7 has rebranded with a new tagline 'Bebaq.Bekhauf' and logo. The fresh look is up from today
exchange4media Staff Jul 15, 2013 8:15 AM
Top advertisers make discontent clear by pulling the plug on ads. Will the loss of these channels mean gain for channels maintaining weekly ratings?
Priyanka Mehra Jul 15, 2013 8:13 AM
The brand aims to address the increasing needs of clients, along with the rising digital media market in Malaysia
exchange4media Staff Jul 15, 2013 8:05 AM
