Date-wise News

The business was awarded post a multi-agency pitch. The agency’s first mandate is to launch the Varthur Lake project in Bangalore

exchange4media Staff 09-July-2013

The business was awarded post a multi-agency pitch. The agency’s first mandate is to launch the Varthur Lake project in Bangalore

exchange4media Staff 09-July-2013

Sharma, formerly with Ketchum Sampark, will spearhead Metigon’s PR and strategic communications business in Pune

exchange4media Staff 09-July-2013

In this role, Cheema will manage the overall operations of the North region. He takes over from Achinta Banerjie, who has been promoted to a new role in the head office

exchange4media Staff 09-July-2013

Sen would be working with Arnab Mitra, Co-Founder of LIQVD Asia. Till recently, she was the Country Head for ZenithOptimedia’s digital brand Resultrix Singapore

exchange4media Staff 09-July-2013

The BoxTV app on Amkette’s EvoTV platform allows users quick access to entire BoxTV content library with single click on the big screen & though a remote control integration

exchange4media Staff 09-July-2013

The win comes on the back of a multi-agency pitch that took place in the first quarter of this financial year. The account size is pegged at Rs 30 crore

exchange4media Staff 09-July-2013

With factors such as increasing users, cost effectiveness and trust factor through voice services, mobile has emerged as a strong medium for political marketers

Saloni Surti 09-July-2013

IAMAI's proposal to introduce FDI in B2C e-tailing sites will inject fresh funds in the sector

Saloni Surti 09-July-2013

Industry stakeholders are divided between CPT & CPRP systems of measuring TV ratings. Broadcasters push for CPT; it will help unlock value, they say

Simran Sabherwal & Shobhana Nair 09-July-2013

The channel is looking at factual entertainment to differentiate its content. The two new shows are being promoted through TV, print, radio and OOH media

Deepa Balasubramanian 09-July-2013

Responding to trolls, spamming, lifting content, reacting to critics & focussing on only selling are things that brands should steer clear off

Priyanka Nair 09-July-2013

TAM is a corporate differently structured than BARC. We are not a research agency; we are a nodal body that will identify multiple agencies for research, says the BARC CEO

Priyanka Mehra 09-July-2013

Setlur has moved on from Astro Awani Network & joined Network18 as National Sales Head for ETV News. This is his second stint with the company

Priyanka Mehra 09-July-2013

To start with, the group is launching one Marathi channel, a Marathi magazine & one Hindi channel. It also plans to enter Madhya Pradesh & Chhattisgarh

Abid Hasan 09-July-2013

His next destination is not known yet. He was earlier Resident Editor of The Times of India, Pune for three years

Abid Hasan 09-July-2013

The win comes on the back of a multi-agency pitch that took place in the first quarter of this financial year. The account size is pegged at Rs 30 crore

exchange4media Staff 09-July-2013