Date-wise News
The business was awarded post a multi-agency pitch. The agency’s first mandate is to launch the Varthur Lake project in Bangalore
exchange4media Staff 09-July-2013
The business was awarded post a multi-agency pitch. The agency’s first mandate is to launch the Varthur Lake project in Bangalore
exchange4media Staff 09-July-2013
Sharma, formerly with Ketchum Sampark, will spearhead Metigon’s PR and strategic communications business in Pune
exchange4media Staff 09-July-2013
In this role, Cheema will manage the overall operations of the North region. He takes over from Achinta Banerjie, who has been promoted to a new role in the head office
exchange4media Staff 09-July-2013
Sen would be working with Arnab Mitra, Co-Founder of LIQVD Asia. Till recently, she was the Country Head for ZenithOptimedia’s digital brand Resultrix Singapore
exchange4media Staff 09-July-2013
The BoxTV app on Amkette’s EvoTV platform allows users quick access to entire BoxTV content library with single click on the big screen & though a remote control integration
exchange4media Staff 09-July-2013
The win comes on the back of a multi-agency pitch that took place in the first quarter of this financial year. The account size is pegged at Rs 30 crore
exchange4media Staff 09-July-2013
With factors such as increasing users, cost effectiveness and trust factor through voice services, mobile has emerged as a strong medium for political marketers
IAMAI's proposal to introduce FDI in B2C e-tailing sites will inject fresh funds in the sector
Industry stakeholders are divided between CPT & CPRP systems of measuring TV ratings. Broadcasters push for CPT; it will help unlock value, they say
Simran Sabherwal & Shobhana Nair 09-July-2013
The channel is looking at factual entertainment to differentiate its content. The two new shows are being promoted through TV, print, radio and OOH media
Deepa Balasubramanian 09-July-2013
Responding to trolls, spamming, lifting content, reacting to critics & focussing on only selling are things that brands should steer clear off
TAM is a corporate differently structured than BARC. We are not a research agency; we are a nodal body that will identify multiple agencies for research, says the BARC CEO
Setlur has moved on from Astro Awani Network & joined Network18 as National Sales Head for ETV News. This is his second stint with the company
To start with, the group is launching one Marathi channel, a Marathi magazine & one Hindi channel. It also plans to enter Madhya Pradesh & Chhattisgarh
His next destination is not known yet. He was earlier Resident Editor of The Times of India, Pune for three years
The win comes on the back of a multi-agency pitch that took place in the first quarter of this financial year. The account size is pegged at Rs 30 crore
exchange4media Staff 09-July-2013
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