Date-wise News
Sterling Gera Residence appoints TBWA\India as creative partner

The business was awarded post a multi-agency pitch. The agency’s first mandate is to launch the Varthur Lake project in Bangalore

exchange4media Staff Jul 9, 2013 4:59 PM

Sterling Gera Residence appoints TBWA\India as creative partner

The business was awarded post a multi-agency pitch. The agency’s first mandate is to launch the Varthur Lake project in Bangalore

exchange4media Staff Jul 9, 2013 4:38 PM

Metigon opens shop in Pune; Suman Sharma made Branch Head

Sharma, formerly with Ketchum Sampark, will spearhead Metigon’s PR and strategic communications business in Pune

exchange4media Staff Jul 9, 2013 2:19 PM

Amway India promotes Gursharan Singh Cheema as Regional Head - North

In this role, Cheema will manage the overall operations of the North region. He takes over from Achinta Banerjie, who has been promoted to a new role in the head office

exchange4media Staff Jul 9, 2013 2:10 PM

LIQVD Asia sets up Singapore ops; appoints Sudipa Sen as Country Head

Sen would be working with Arnab Mitra, Co-Founder of LIQVD Asia. Till recently, she was the Country Head for ZenithOptimedia’s digital brand Resultrix Singapore

exchange4media Staff Jul 9, 2013 1:26 PM

BoxTV & Amkette partner to make true OTT a reality in India

The BoxTV app on Amkette’s EvoTV platform allows users quick access to entire BoxTV content library with single click on the big screen & though a remote control integration

exchange4media Staff Jul 9, 2013 10:16 AM

Concept Communication wins media mandate for DLF

The win comes on the back of a multi-agency pitch that took place in the first quarter of this financial year. The account size is pegged at Rs 30 crore

exchange4media Staff Jul 9, 2013 9:53 AM

Want to run a successful political campaign? Turn to mobile marketing

With factors such as increasing users, cost effectiveness and trust factor through voice services, mobile has emerged as a strong medium for political marketers

Saloni Surti Jul 9, 2013 9:08 AM

Even 51% FDI in e-tailing is good to start with: Experts

IAMAI's proposal to introduce FDI in B2C e-tailing sites will inject fresh funds in the sector

Saloni Surti Jul 9, 2013 8:51 AM

Broadcasters make a case for CPT

Industry stakeholders are divided between CPT & CPRP systems of measuring TV ratings. Broadcasters push for CPT; it will help unlock value, they say

Simran Sabherwal & Shobhana Nair Jul 9, 2013 8:42 AM

Thanthi TV beefs up content line-up with two new shows

The channel is looking at factual entertainment to differentiate its content. The two new shows are being promoted through TV, print, radio and OOH media

Deepa Balasubramanian Jul 9, 2013 8:37 AM

Five things that are suicidal for brands on social

Responding to trolls, spamming, lifting content, reacting to critics & focussing on only selling are things that brands should steer clear off

Priyanka Nair Jul 9, 2013 8:18 AM

It is not fair to compare TAM & BARC: Partho Dasgupta

TAM is a corporate differently structured than BARC. We are not a research agency; we are a nodal body that will identify multiple agencies for research, says the BARC CEO

Priyanka Mehra Jul 9, 2013 8:14 AM

Mukund Setlur joins Network18

Setlur has moved on from Astro Awani Network & joined Network18 as National Sales Head for ETV News. This is his second stint with the company

Priyanka Mehra Jul 9, 2013 8:12 AM

Sai Prasad Media to firm regional presence with six new channels

To start with, the group is launching one Marathi channel, a Marathi magazine & one Hindi channel. It also plans to enter Madhya Pradesh & Chhattisgarh

Abid Hasan Jul 9, 2013 7:36 AM

CP Surendran moves on as Senior Editor, TOI, Gurgaon

His next destination is not known yet. He was earlier Resident Editor of The Times of India, Pune for three years

Abid Hasan Jul 9, 2013 7:35 AM

Concept Communication wins media mandate for DLF

The win comes on the back of a multi-agency pitch that took place in the first quarter of this financial year. The account size is pegged at Rs 30 crore

exchange4media Staff Jul 9, 2013 7:34 AM

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