Date-wise News
Sterling Gera Residence appoints TBWA\India as creative partner?blur=25

The business was awarded post a multi-agency pitch. The agency’s first mandate is to launch the Varthur Lake project in Bangalore

exchange4media Staff Jul 9, 2013 4:59 PM

Sterling Gera Residence appoints TBWA\India as creative partner?blur=25

The business was awarded post a multi-agency pitch. The agency’s first mandate is to launch the Varthur Lake project in Bangalore

exchange4media Staff Jul 9, 2013 4:38 PM

Metigon opens shop in Pune; Suman Sharma made Branch Head?blur=25

Sharma, formerly with Ketchum Sampark, will spearhead Metigon’s PR and strategic communications business in Pune

exchange4media Staff Jul 9, 2013 2:19 PM

Amway India promotes Gursharan Singh Cheema as Regional Head - North?blur=25

In this role, Cheema will manage the overall operations of the North region. He takes over from Achinta Banerjie, who has been promoted to a new role in the head office

exchange4media Staff Jul 9, 2013 2:10 PM

LIQVD Asia sets up Singapore ops; appoints Sudipa Sen as Country Head?blur=25

Sen would be working with Arnab Mitra, Co-Founder of LIQVD Asia. Till recently, she was the Country Head for ZenithOptimedia’s digital brand Resultrix Singapore

exchange4media Staff Jul 9, 2013 1:26 PM

BoxTV & Amkette partner to make true OTT a reality in India?blur=25

The BoxTV app on Amkette’s EvoTV platform allows users quick access to entire BoxTV content library with single click on the big screen & though a remote control integration

exchange4media Staff Jul 9, 2013 10:16 AM

Concept Communication wins media mandate for DLF?blur=25

The win comes on the back of a multi-agency pitch that took place in the first quarter of this financial year. The account size is pegged at Rs 30 crore

exchange4media Staff Jul 9, 2013 9:53 AM

Want to run a successful political campaign? Turn to mobile marketing?blur=25

With factors such as increasing users, cost effectiveness and trust factor through voice services, mobile has emerged as a strong medium for political marketers

Saloni Surti Jul 9, 2013 9:08 AM

Even 51% FDI in e-tailing is good to start with: Experts?blur=25

IAMAI's proposal to introduce FDI in B2C e-tailing sites will inject fresh funds in the sector

Saloni Surti Jul 9, 2013 8:51 AM

Broadcasters make a case for CPT?blur=25

Industry stakeholders are divided between CPT & CPRP systems of measuring TV ratings. Broadcasters push for CPT; it will help unlock value, they say

Simran Sabherwal & Shobhana Nair Jul 9, 2013 8:42 AM

Thanthi TV beefs up content line-up with two new shows?blur=25

The channel is looking at factual entertainment to differentiate its content. The two new shows are being promoted through TV, print, radio and OOH media

Deepa Balasubramanian Jul 9, 2013 8:37 AM

Five things that are suicidal for brands on social?blur=25

Responding to trolls, spamming, lifting content, reacting to critics & focussing on only selling are things that brands should steer clear off

Priyanka Nair Jul 9, 2013 8:18 AM

It is not fair to compare TAM & BARC: Partho Dasgupta?blur=25

TAM is a corporate differently structured than BARC. We are not a research agency; we are a nodal body that will identify multiple agencies for research, says the BARC CEO

Priyanka Mehra Jul 9, 2013 8:14 AM

Mukund Setlur joins Network18?blur=25

Setlur has moved on from Astro Awani Network & joined Network18 as National Sales Head for ETV News. This is his second stint with the company

Priyanka Mehra Jul 9, 2013 8:12 AM

Sai Prasad Media to firm regional presence with six new channels?blur=25

To start with, the group is launching one Marathi channel, a Marathi magazine & one Hindi channel. It also plans to enter Madhya Pradesh & Chhattisgarh

Abid Hasan Jul 9, 2013 7:36 AM

CP Surendran moves on as Senior Editor, TOI, Gurgaon?blur=25

His next destination is not known yet. He was earlier Resident Editor of The Times of India, Pune for three years

Abid Hasan Jul 9, 2013 7:35 AM

Concept Communication wins media mandate for DLF?blur=25

The win comes on the back of a multi-agency pitch that took place in the first quarter of this financial year. The account size is pegged at Rs 30 crore

exchange4media Staff Jul 9, 2013 7:34 AM