Date-wise News
Guest Column: Get ready for a multi-layered TV viewing experience

Digital strategy & content plan of broadcasters need to be in sync with the evolving consumer behaviour, says Zapak Digital’s Rahul Avasthy

Rahul Avasthy Jul 19, 2013 1:37 PM

Men's brands striking the right conversations on social media

Gillette, Garnier Men & Royal Enfield have effectively engaged the hard-to-please young men TG with social media campaigns that go beyond brand promotions

Priyanka Nair Jul 19, 2013 12:52 PM

Still running 'cancelled spots' could lead to payment disputes

B'casters are using the 14-day cancellation clause – hoping the issue will be resolved in the meanwhile – in an attempt to prevent revenue loss, but advertisers & agencies remain adamant

Priyanka Mehra Jul 19, 2013 9:59 AM

Indian print industry hit by depreciating INR & increasing newsprint cost

Publishing houses are considering increasing cover prices, further rationalising costs and stalling growth plans to combat the double whammy

Maneka Tanwani Jul 19, 2013 9:14 AM

The heat is on as deadline for EEMA 2013 approaches

As the July 20 deadline fast approaches, registrations and entries for EEMAX 2013 have gathered momentum. The early bird advantage for EEMAGINE ends on July 20 as well

Saloni Surti Jul 19, 2013 8:34 AM

Pak PM for relaxing regulatory regimes to benefit media in India & Pak

Muhammad Nawaz Sharif has urged for facilitation and relaxation of laws so that Pakistani channels could be effortlessly seen in India

exchange4media Staff Jul 19, 2013 8:20 AM

"OOH remains un-calibrated, un-measured & difficult to harness"

It is unfortunate that stakeholders are unable to sit on the same table and institutionalise a measure, a metric & a system, says McDonald’s India’s Rameet Arora

Priyanka Nair Jul 19, 2013 8:14 AM

Sluggish DAS implementation in Kolkata draws TRAI's ire

TRAI has taken serious note of the slack implementation of DAS in Kolkata; directs MSOs/ LCOs to take immediate action or face penal action as per the TRAI Act

Abid Hasan Jul 19, 2013 8:09 AM

Jewellery at work no more a distraction

The core proposition of Mia, a Tanishq brand, of jewellery that you can wear every day - even to work - is well established through the commercial

Twishy Jul 19, 2013 7:58 AM

Still running 'cancelled spots' could lead to payment disputes

B'casters are using the 14-day cancellation clause – hoping the issue will be resolved in the meanwhile – in an attempt to prevent revenue loss, but advertisers & agencies remain adamant

Priyanka Mehra Jul 19, 2013 7:55 AM

Weekly reach - Monthly ratings: Another solution tossed in the air

The b'cast fraternity has suggested weekly reach figures & monthly ratings for mass channels, and monthly reach figures for niche channels, confirmed an industry source

Abhinav Trivedi Jul 19, 2013 7:53 AM

Maxus strengthens its digital creative team in South

After setting up digital creative teams in Delhi & Mumbai, Maxus now beefs up its team in the South with Avinash Singh's appointment as Creative Lead

exchange4media Staff Jul 19, 2013 7:51 AM

Asian Centre for Entertainment Education launches 'The Third Eye'

ACEE has launched the initiative to support the creative communities of the M&E industry of India with timely facts on health, gender, legal & social issues

Saloni Dutta Jul 19, 2013 7:50 AM

Hunter Douglas awards CRM programme to Evolve Brands

The mandate involves setting up an exclusive club of select interior designers. This platform is being christened as 'Hunter Douglas Designers Club'

exchange4media Staff Jul 19, 2013 7:41 AM

DB Corp's total revenue shows YOY growth of 19% in Q1 FY 2013-14

Total revenue has shown a growth of 19 per cent YOY to Rs 4539 million in Q1 against Rs 3815 million of Q1 of last fiscal

exchange4media Staff Jul 19, 2013 7:39 AM

RBNL makes three key appointments in its TV business

Anirudh Maheshwari is the new National Sales Head for Language TV; Shweta Arora is National Sales Head, Big CBS & Brijesh Tanna is Head of Content & Comm for Big CBS channels

exchange4media Staff Jul 19, 2013 7:37 AM

Max Hegerman appointed as MD of Edelman Digital India

Hegerman’s appointment is in conjunction with the firm’s adoption of ‘Edelman Digital’ global branding. This move also expands Edelman India’s digital investment

exchange4media Staff Jul 19, 2013 7:35 AM

Ratings impassé - IBF central board meeting seen as crucial

Whilst numerous industry meetings have taken place during the week, the industry has its hopes pinned on the IBF meeting to arrive at a solution

Priyanka Mehra Jul 19, 2013 7:34 AM

Raj Gupta, Chief Strategy Officer - Asia Pacific, MEC

Though India is very important, but from a marketer’s point of view, China is the focus. At this moment, brands are still trying to win in China because they don’t think they have won there. To me, right now I think India should be playing at that level. But that doesn’t mean that India isn’t a priority. For most of our clients, India is a top priority market. For MEC, India is among the top ten priority markets.

exchange4media Staff Jul 19, 2013 12:00 AM

<b>Sanjeev Gupta</b>, Managing Director, Global Advertisers

We strongly lack standardisation of price for an outdoor inventory. There are many small players in the industry that can’t be regulated. Illegal hoardings, unregulated banners, and clutter displays are some of the obstacles for the OOH industry.

exchange4media Staff Jul 19, 2013 12:00 AM