RBNL makes three key appointments in its TV business

Anirudh Maheshwari is the new National Sales Head for Language TV; Shweta Arora is National Sales Head, Big CBS & Brijesh Tanna is Head of Content & Comm for Big CBS channels

e4m by exchange4media Staff
Updated: Jul 19, 2013 7:37 AM
RBNL makes three key appointments in its TV business

Reliance Broadcast Network Limited (RBNL) has made three key appointments in its television business, as the network gears to make the most from Phase II of digitisation.

Anirudh Maheshwari has been appointed National Sales Head for Language TV at Reliance Broadcast. In his new role, Maheshwari will be responsible for key decision making in the area of sales, and growing the business for the regional channels Big Magic and Spark Punjabi across geographies.

He will report to Sunil Kumaran, Business Head – Language TV.

“RBNL has built a winning and robust television network over the last two years. It is an honour to join such a purposeful team and get an opportunity to contribute towards its success. I look forward to taking up this challenging role and working towards ensuring that the channel grows consistently towards leadership positions in this space,” said Maheshwari.

Some of the reputed organisations he has been part of include Citibank, ICICI Prudential Life, Standard Chartered Bank, and Xerox.

Another appointment is that of Shweta Arora as National Sales Head, Big CBS. Arora will head the sales function for Big CBS Networks and will lead charge for planning and driving the sales strategy nationally.

“I am proud to be associated with a vibrant and constantly evolving organisation such as RBNL. I genuinely believe the company offers the most honest and thoughtful environment to work. My agenda will be to utilise the company’s core strengths and built long term partnerships with new and existing clients, while making the brand experience more enjoyable. I’m looking forward to carrying forward the fantastic work at RBNL and take Big CBS to newer heights of success,” said Arora.

She joins Big CBS from ING Vysya Bank, where she served as Associate Business Head – North, for the bank’s private banking division. Arora has also worked with Citibank, Kotak Private Banking and ABN AMRO Bank. She also did a four-year stint with Taj Group of Hotels.

Lastly, Brijesh Tanna has been appointed Head of Content and Communications for Big CBS channels. He will play an integral role and lead the mandates of content, brand solutions, OAP (on air promotions), and marketing, among other areas.

“RBNL promises me many wonderful opportunities to do what I like best, apart from having tremendous growth potential across categories. The company is looking to expand its reach and increase its much-respected offerings. This presents a massive opportunity for a challenging career,” said Tanna.

Tanna is former Senior Producer for Star India and has also served as Associate Vice-President, Content Development & Head Entertainment Commissioning for Astro Malaysia.

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