Date-wise News
Mindshare Hong Kong hires Alfred Cheng as Deputy Leader

Cheng will front Mindshare’s adaptive strategy and also take the HSBC team to the next level by diversifying the agency’s offering to the client. He joins from Starcom MediaVest

exchange4media Staff Sep 10, 2013 1:56 PM

One consciousness Society launches monthly magazine Ayurved Sutra

‘Ayurved Sutra’ is a monthly with four premier editions – Monsoon, Winter, Spring and Summer. Veteran journalist Yashwant Yyas has been roped in as Founder & Editor-in-Chief

exchange4media Staff Sep 10, 2013 10:01 AM

"Context advertising is the next big thing after location-based advtg"

Context advtg helps marketers bring together the activity of the consumer & the sensors of a smartphone in order to deliver meaningful, real-time experiences, say experts

Gunjan Verma Sep 10, 2013 9:57 AM

Mobile mktg-specific campaigns result in zero spillovers, say experts

To close every loop of communication, a campaign should be specially designed for mobile & not be added as an accessory after the campaign is designed, say experts

Gunjan Verma Sep 10, 2013 9:53 AM

CareerBuilder India launches digital campaign 'Be the Smart Fish'

The campaign aims at building visibility for the brand, and is a novel way of looking at the increasingly cluttered job portal sector

exchange4media Staff Sep 10, 2013 9:05 AM

"The water purifier market will be worth Rs 7800 cr in next 4 years"

MV Praveen, MD & CEO, MORF India talks about aiming to be a Rs 500 cr co. in the next few yrs, growth of brand Kelvinator in India, the water purification category & more...

Deepa Balasubramanian Sep 10, 2013 8:57 AM

"Context advertising is the next big thing after location-based advtg"

Context advtg helps marketers bring together the activity of the consumer & the sensors of a smartphone in order to deliver meaningful, real-time experiences, say experts

Gunjan Verma Sep 10, 2013 8:47 AM

Mobile mktg-specific campaigns result in zero spillovers, say experts

To close every loop of communication, a campaign should be specially designed for mobile & not be added as an accessory after the campaign is designed, say experts

Gunjan Verma Sep 10, 2013 8:30 AM

Sir Martin Sorrell to deliver keynote address @exchange4media Conclave

Stage is set for the 10th edition of exchange4media Conclave. The most respected name in the media fraternity Sir Martin Sorrell, Chief Executive, WPP will address the esteemed gathering. The Conclave will be held in New Delhi on Sep 11

exchange4media Staff Sep 10, 2013 8:14 AM

LIC meets media, digital and OOH advertising agencies

The agencies will be expected to conceptualise & design various media campaigns in keeping with the overall strategy of LIC. Applications have to be submitted by Sep 12

Twishy Sep 10, 2013 8:10 AM

"An event is an art that has just the correct blend of ent, mktg & advtg"

EEMAGINE 2013 saw power-packed sessions on industry and innovations, the ever expanding landscape of social events, and role of activation in brand building

Saloni Surti Sep 10, 2013 8:08 AM

HT unveils refreshed avatar; launches Page One Plus & HT Active

Page One Plus offers a quick snapshot of the top news on the front of the page & a quick edit to all the 'news-you-can-use' around the city, besides offering new advtg opportunities

exchange4media Staff Sep 10, 2013 7:56 AM

New Yahoo logo fails to impress design experts

While the new logo manages to depict change, it does not translate into newness or fresh content and feels like a lost opportunity, say experts

Saloni Surti Sep 10, 2013 7:43 AM

Five marketing lessons one can learn from Narendra Modi

From cost effective innovations to quick response to a crisis situation and aggressively tapping digital media - there are several lessons for marketers

Priyanka Nair Sep 10, 2013 7:41 AM