Cheng will front Mindshare’s adaptive strategy and also take the HSBC team to the next level by diversifying the agency’s offering to the client. He joins from Starcom MediaVest

exchange4media Staff 10-September-2013

‘Ayurved Sutra’ is a monthly with four premier editions – Monsoon, Winter, Spring and Summer. Veteran journalist Yashwant Yyas has been roped in as Founder & Editor-in-Chief

exchange4media Staff 10-September-2013

Context advtg helps marketers bring together the activity of the consumer & the sensors of a smartphone in order to deliver meaningful, real-time experiences, say experts

Gunjan Verma 10-September-2013

To close every loop of communication, a campaign should be specially designed for mobile & not be added as an accessory after the campaign is designed, say experts

Gunjan Verma 10-September-2013

The campaign aims at building visibility for the brand, and is a novel way of looking at the increasingly cluttered job portal sector

exchange4media Staff 10-September-2013

MV Praveen, MD & CEO, MORF India talks about aiming to be a Rs 500 cr co. in the next few yrs, growth of brand Kelvinator in India, the water purification category & more...

Deepa Balasubramanian 10-September-2013

Context advtg helps marketers bring together the activity of the consumer & the sensors of a smartphone in order to deliver meaningful, real-time experiences, say experts

Gunjan Verma 10-September-2013

To close every loop of communication, a campaign should be specially designed for mobile & not be added as an accessory after the campaign is designed, say experts

Gunjan Verma 10-September-2013

Stage is set for the 10th edition of exchange4media Conclave. The most respected name in the media fraternity Sir Martin Sorrell, Chief Executive, WPP will address the esteemed gathering. The Conclave will be held in New Delhi on Sep 11

exchange4media Staff 10-September-2013

The agencies will be expected to conceptualise & design various media campaigns in keeping with the overall strategy of LIC. Applications have to be submitted by Sep 12

Twishy 10-September-2013

EEMAGINE 2013 saw power-packed sessions on industry and innovations, the ever expanding landscape of social events, and role of activation in brand building

Saloni Surti 10-September-2013

Page One Plus offers a quick snapshot of the top news on the front of the page & a quick edit to all the 'news-you-can-use' around the city, besides offering new advtg opportunities

exchange4media Staff 10-September-2013

While the new logo manages to depict change, it does not translate into newness or fresh content and feels like a lost opportunity, say experts

Saloni Surti 10-September-2013

From cost effective innovations to quick response to a crisis situation and aggressively tapping digital media - there are several lessons for marketers

Priyanka Nair 10-September-2013