Date-wise News
MRUC elects Mindshare’s Ravi Rao as new Chairman

Rao takes charge from outgoing Chairman Ravindra Kumar of The Statesman. Prior to this, he had served as Vice-Chairman of the Council

exchange4media Staff Sep 24, 2013 8:49 PM

Graphic India & Filmkraft Productions partner to launch Krrish comics

Marvel Comics creators Tom DeFalco, Ron Frenz and Sal Buscema working with Graphic India on the project

exchange4media Staff Sep 24, 2013 10:02 AM

Techzone's alliance with PTC Punjabi garners 1.5 lakh SMS hits

Techzone provides short code 56060 services to PTC Punjabi as its technology and mobile partner

exchange4media Staff Sep 24, 2013 9:53 AM

Aegis Media acquires Chinese digital agency, Trio Digital Integrated

The acquisition will see Trio rebranded as Trio Isobar and become part of the Isobar China group, which already includes wwwins Isobar and OMP

exchange4media Staff Sep 24, 2013 9:39 AM

McDowell's No.1 extends the 'Spirit of Friendship' through Karaoke app

The brand has leveraged its brand ambassadors – Chris Gayle, Purab Kohli & Chang – to come up with a new TVC to promote the Karaoke app

exchange4media Staff Sep 24, 2013 9:29 AM

Cheil Worldwide SW Asia bags creative duties of Halonix

The account was won post a multi-agency pitch. The agency will handle the complete creative communications mandate for Halonix Technologies' Consumer Lighting biz

exchange4media Staff Sep 24, 2013 9:17 AM

MediaCom appoints Jake Vander Linden to drive VW account

Linden joins as Global Account Director for Volkswagen AG. His last stint was with Carat in Singapore

exchange4media Staff Sep 24, 2013 9:15 AM

Bata India appoints Sumit Kumar as VP Marketing & Customer Services

Kumar will be responsible for driving growth and expansion of the brand's market share. His last stint was with Marks & Spencer India

exchange4media Staff Sep 24, 2013 9:13 AM

B'casters expect a turnaround in economic conditions in next 6-12 months

B'casters maintain a brave face during tough economic times; they feel that the festive season, the 2014 polls and completion of digitisation process will improve prospects

Abid Hasan Sep 24, 2013 8:44 AM

Cheil Worldwide SW Asia bags creative duties of Halonix

The account was won post a multi-agency pitch. The agency will handle the complete creative communications mandate for Halonix Technologies' Consumer Lighting biz

exchange4media Staff Sep 24, 2013 8:33 AM

MediaCom appoints Jake Vander Linden to drive VW account

Linden joins as Global Account Director for Volkswagen AG. His last stint was with Carat in Singapore

exchange4media Staff Sep 24, 2013 8:22 AM

Siemens India's dabbawala story ticks all the boxes on digital

An extension of its global 'Answers' campaign, Siemens India's latest digital initiative uses effective story-telling to show how Siemens technology has contributed to the life of dabbawalas

Priyanka Nair Sep 24, 2013 8:11 AM

Lessons BlackBerry can learn from Nokia and Motorola

As BlackBerry fights to re-establish itself in the mobile economy, exchange4media takes a look at the mistakes that led to the collapse of its counterparts

Saloni Surti Sep 24, 2013 8:09 AM

Bata India appoints Sumit Kumar as VP Marketing & Customer Services

Kumar will be responsible for driving growth and expansion of the brand's market share. His last stint was with Marks & Spencer India

exchange4media Staff Sep 24, 2013 8:08 AM

Slowdown poses challenges to GECs' 10+2 ad rate hike plans

TRAI's ad cap, scheduled to be implemented in Oct, is likely to encounter ripples of the economic uncertainty, impairing b'casters' plans to increase ad rates. Top advertisers confirm that they are buying inventories only at previous prices

Abhinav Trivedi Sep 24, 2013 8:06 AM

TRAI amends Interconnection Regulations & tariff order for DAS

The amendments modify the twin conditions that regulate the a la carte rate of channels vis-à-vis the bouquet rates at retail level, protecting subscribers' interests

Abid Hasan Sep 24, 2013 7:41 AM

Former Attorney-General of India Soli Sorabjee made NDTV's Ombudsman

In this role, Sorabjee will provide an independent perspective on NDTV's coverage and investigate viewers' complaints regarding the channel

exchange4media Staff Sep 24, 2013 7:39 AM

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