Date-wise News
My FM brings the Ashtavinayaka Yatra on air

My FM is taking its listeners on a pilgrimage to the eight temples in Maharashtra that house eight distinct idols of Ganesha in a pre-ascertained sequence

exchange4media Staff Sep 18, 2013 1:33 PM

Arghya Chakravarty joins Times OOH as CEO

Chakravarty will report to Sunder Hemrajani, MD, Times OOH. His last assignment was with PepsiCo, where he was Executive Director - Sales & Beverages pan India

exchange4media Staff Sep 18, 2013 1:16 PM

MWG India brings home a Grand Prix & three Golds @Spikes Asia

Ogilvy, Ramesh Deo Productions, Taproot, BBDO and DDB Mudra were among the other agencies that made India proud at Spikes Asia 2013

exchange4media Staff Sep 18, 2013 8:54 AM

Woodland bullish on social media to engage youth

The brand has embarked on the 'Woodland - Adventurer Wanted' campaign to bring adventure lovers together. It has earmarked about 25% to 30% of its budget for the digital medium

Deepa Balasubramanian Sep 18, 2013 8:48 AM

OOH adds muscle to communication strategy of big ticket TV shows

Be it 'Mahabharat' on Star Plus, 'Kehta Hai Dil Jee Le Zara' & 'KBC 7' on Sony or 'Yeh Hai Aashiqui' on Bindass - channels are using customised creatives & innovation for OOH blitz

Priyanka Nair Sep 18, 2013 8:31 AM

"OOH has still not been accorded industry status by Govt of India"

We are still fairly unregulated as an 'industry', and that is one major factor which is hampering growth & investment in the business, says Vijay Cavale, Director, Brand Connect Communications

Priyanka Nair Sep 18, 2013 8:26 AM

Print players tighten their belts to counter slowdown pangs

Measures such as cost rationalisation, cutting down on the number of pages & increasing cover prices to tackle the impact of slowdown & rise in newsprint costs are being taken

Abid Hasan Sep 18, 2013 8:22 AM

The key to success in TV post digitisation will be specialisation: Sunil Lulla

During a Webinar organised by exchange4media Jobs and Careers on Sep 17, the MD & CEO of Times Television Network advised youth on how they can succeed in the broadcast industry

Saloni Surti Sep 18, 2013 8:10 AM

B.A.G. Network's Amit Kumar moves on

The COO of B.A.G. Network has quit the organisation after a stint of two years. His next destination in not known

Priyanka Mehra Sep 18, 2013 8:08 AM

Samsung's new launches to bet big on demonstrations to reach TG

In addition to TV & digital, the mobile brand will lay big focus on retail experience to market latest offerings Samsung Galaxy Note 3 & Galaxy Gear. This is because 'seeing is believing', says Country Head Vineet Taneja

Twishy Sep 18, 2013 8:06 AM

GroupM revises industry growth estimates down to 8.5% from 9.9%

As per the revised forecast of ad spends for H2, AdEx has come down to 4.7% from the earlier estimate of 7.3%

exchange4media Staff Sep 18, 2013 7:38 AM

Sandipan Ghosh, Assistant Vice President - Marketing, Ruchi Soya Industries

The entire digital and social ecosystem must be viewed as a two-faced sword by today’s marketing fraternity. The perpetual infiltration of digital marketing has for one, raised the visibility, awareness and (hopefully) the desirable quotient of brands amongst the consumers, especially the prospective breed. This can influence a higher top-of-mind recall of this demographic, thereby directly enhancing the likelihood of product trial.

exchange4media Staff Sep 18, 2013 12:00 AM