fifa-world-cup
Lenovo, CEAT, Jaguar Land Rover, Adidas, Zydus and JBL join the growing roster of advertisers leveraging the FIFA World Cup 2026 on Z
e4m Staff Jun 26, 2026 4:03 PM
At the 2026 World Cup, FIFA's clean stadium policy erased billions in naming rights overnight. What happened next was a masterclass in brand behaviour
Aryendra Khan Jun 26, 2026 9:14 AM
The network’s linear portfolio has garnered 17% higher live reach compared to FIFA World Cup 2022
e4m Staff Jun 25, 2026 6:35 PM
The two sportswear giants have turned the 2026 FIFA World Cup into a creative slugfest, featuring star-studded mini-movies, huge budgets & a numbers war that has reignited advertising's oldest rivalry
Aryendra Khan Jun 22, 2026 9:04 AM
Guest Column: Dr. Sandeep Goyal decodes the Japanese philosophy of ‘Osoji’ and the cultural pillars it is built on
Sandeep Goyal Jun 22, 2026 8:26 AM
The move reflects the growing importance of creator-led marketing in major global sporting events
e4m Staff Jun 17, 2026 11:36 AM
As Zee bets big on football and brands like Mahindra, Diageo and Apple line up FIFA campaigns, industry heads say Indian marketers are chasing fans, cultural relevance and a global audience
Aryendra Khan Jun 17, 2026 8:55 AM
'Poora India Watchega', a nationwide campaign for the FIFA World Cup 2026, is developed by agency Talented and mktgstack
Aryendra Khan Jun 16, 2026 5:04 PM
Zee5 registers over 190 minutes of average per viewer engagement for the live matches over 4 days, including the inaugural
e4m Staff Jun 15, 2026 6:52 PM
The 2026 FIFA World Cup is set to be held across the United States, Canada and Mexico from June 11 to July 19
e4m Staff Jun 15, 2026 10:59 AM
From Shakira's record-breaking anthem to songs the world forgot before the final whistle, here’s the list of FIFA WC anthems, and how much each one resonated with audiences around the world
Aryendra Khan Jun 13, 2026 8:59 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on football's unique place in India and how the FIFA World Cup captivates even non-followers
Ganapathy Viswanathan Jun 12, 2026 8:16 AM
Football fans can experience the tournament across cinemas, pubs, restaurants, clubs, hotels, airports, educational institutions and other venues
e4m Staff Jun 11, 2026 5:53 PM
With the company acquiring exclusive broadcast rights for India’s tour of Zimbabwe, Z looks set to widen its sports ambitions
Kanchan Srivastava Jun 11, 2026 9:38 AM
The company will exclusively broadcast the Twenty20 International series across Unite8 Sports channels in July 2026
e4m Staff Jun 10, 2026 10:03 PM
Brands including Mahindra, Diageo, Apple, Pernod Ricard & Mondelez partner with ‘Z’ across Linear and Digital platforms
e4m Staff Jun 10, 2026 9:58 PM
Company also secures dynamic injunction against online piracy ahead of the FIFA World Cup 2026
Fatehi describes the opportunity as ‘almost unreal’, calling it a full-circle moment that brings together cultures, sounds and people from around the world
Aryendra Khan Jun 9, 2026 2:31 PM
From Nike's genre-defying 'RIP the Script' to Coors' one-trick chant, here's how the biggest FIFA World Cup 2026 campaigns stack up
Aryendra Khan Jun 6, 2026 9:43 AM
Among the websites identified in the suit are Soccerbox, Soccerworldcup, DLHD, Strumyk and Sportsbay
In 2002, Pepsi and Roberto Carlos staged a World Cup ad so cleverly cultural that it still lives rent-free in advertising memory
Aryendra Khan Jun 5, 2026 8:58 AM
The festival of football will kick-off on 11th June 2026 with exclusive action across Unite8 Sports channels & Zee 5
Ganapathy Viswanathan, Independent Communication Consultant & Author, writes that FIFA WC gives Zee a powerful platform to deepen audience engagement & attract premium advertisers
Ganapathy Viswanathan Jun 3, 2026 3:22 PM
Guest Column: Marketing veteran Shubhranshu Singh shares how the timings for the FIFA World Cup could not be better because the times could not be worse
Shubhranshu Singh Jun 3, 2026 10:40 AM
Zee will bring 39 FIFA events to Indian audiences between 2026 and 2034
Guest Column: Shubhranshu Singh writes on how the football World Cup has never been an Indian sport, and why that is precisely the point
Shubhranshu Singh May 28, 2026 8:46 AM
Negotiations between Zee and Fédération Internationale de Football Association (FIFA) are still underway and an agreement is expected to be signed soon, sources said
e4m Staff May 27, 2026 10:33 AM
Geopolitical uncertainties in the Middle East—another important source of advertising demand—have further contributed to a cautious outlook
Imran Fazal May 6, 2026 9:12 AM
LEGO's FIFA World Cup 2026 campaign featuring Messi, Ronaldo, Mbappé and Vini Jr. is not just an ad; it is advertising history
Aryendra Khan Apr 7, 2026 8:19 AM
Coca-Cola will bring the original FIFA World Cup trophy to India for the first time in ten years
Vaishnavi Deshpande Nov 25, 2025 4:04 PM
Valvoline Global will engage fans through various creative retail and experiential activations in the build-up to the global event
e4m Staff May 30, 2025 12:16 PM
'This is a landmark moment for sports media rights,' said FIFA President Gianni Infantino
e4m Staff Dec 23, 2024 9:32 AM
Star Sports’ auction coverage was viewed by more than 50 million, with overall consumption 10% higher than the 2021 mini-auction
exchange4media Staff Jan 9, 2023 10:28 AM
Jayen Mehta, the CEO of Amul India and Nitin Karkare, Vice Chairperson at FCB Ulka let us in on the dairy co-op's brand strategy for its FIFA association
Tanzila Shaikh Dec 21, 2022 9:31 AM
Over 110 million viewers watched the entire tournament on digital
exchange4media Staff Dec 19, 2022 5:00 PM
According to media reports, Padukone will be flying to Qatar to be a part of the tournament's finale on December 18
exchange4media Staff Dec 6, 2022 2:36 PM
MTV Hustle 2.0's MC Square, along with Srushti Tawde and Paradox starred in the spoof of the Bollywood classic Mughal-e-Aazam
exchange4media Staff Nov 29, 2022 3:45 PM
Here's our roundup of some of the best ads from brands like Coca-Cola, Pepsi and KIA
exchange4media Staff Nov 28, 2022 7:52 AM
On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities over the years
Sandhya Raghavan Nov 24, 2022 8:38 AM
The chess position, the briefcase and the duo themselves make this LV ad a GOAT in its own right
exchange4media Staff Nov 22, 2022 12:43 PM
The brand has roped in Indian women’s footballer Sweety Devi for the same
exchange4media Staff Nov 22, 2022 12:30 PM
The exclusive collection flaunts the metallic plate with FIFA World Cup Qatar logo on it
exchange4media Staff Nov 18, 2022 12:49 PM
Mahindra, Visa, CakeZone, Black & White, AM/NS India, ET Money, Amul, intel, SBI and Spartan Poker come on board as ‘presented by’ partners
exchange4media Staff Nov 9, 2022 9:03 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Oct 15, 2022 7:42 AM
The network is seeking Rs 30-35 crore for co-presenting sponsorship and Rs 20-25 crore for associate sponsorship, say media planners
Javed Farooqui Oct 14, 2022 9:06 AM
Data reveals that football fans are responsive towards brands that tie-up with the FIFA World Cup
exchange4media Staff Oct 12, 2022 10:57 AM
The tournament will be played from October 11 to 15 as a lead-up to the FIFA World Cup 2022
exchange4media Staff Oct 6, 2022 6:07 PM
Viewers will also have access to other curated content around the tournament
exchange4media Staff Oct 6, 2022 8:22 AM
The dairy co-op had announced the association through a topical ad
exchange4media Staff Oct 3, 2022 1:38 PM