fifa-world-cup
Budweiser

The brand will launch its global ‘Be A King’ campaign in conjunction with these partnerships and bring out limited edition packaging, showcasing the iconic league trophies, and more

exchange4media Staff Jul 24, 2019 12:23 PM

RajeshKaul

Rajesh Kaul, Chief Revenue Officer, Distribution & Head – Sports Business, Sony Pictures Networks India, says that the network has bigger plans for WWE and the PRO Volleyball league

exchange4media Staff May 7, 2019 8:29 AM

@VerbalStriker Twitter handle that went active from 14th June garnered over 11000 fans creating over 2.8 million impressions by 15th July 2018.

exchange4media Staff Jul 31, 2018 2:37 PM

The final between France and Croatia became the most watched international football match ever in India

exchange4media Staff Jul 28, 2018 9:55 AM

The EVP and Head, Digital Business, Sony Pictures Networks India, tells us about the growth SonyLIV saw during the football tournament in a country where few sports other than cricket capture popular attention

Christina Moniz Jul 19, 2018 8:58 AM

Guest Column: From expecting the unexpected to the importance of team work, Sharma explains what PR professionals can learn from the football world cup

Anup Sharma Jul 18, 2018 2:17 PM

Guest Column: Morris explains why the choice between USA, Canada, & Mexico and Morocco as the host would have been tougher than it may seem to the untrained eye

exchange4media Staff Jul 18, 2018 11:14 AM

Rising football stars such as Kylain Mbappe, Harry Kane and John Stones are set to take on big brands after their stellar performances at FIFA World Cup 2018

Dolly Mahayan Jul 18, 2018 8:57 AM

Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.

exchange4media Staff Jul 17, 2018 8:55 AM

#Feedthefans comprises a line-up of Facebook AR filters which have been built using the newly launched augmented reality platform- Facebook camera

exchange4media Staff Jul 16, 2018 4:47 PM

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

Madhuwanti Saha Jul 16, 2018 8:58 AM

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff Jul 14, 2018 10:26 AM

‘Sony PIX Football Fever’, which has a robust line-up of Hollywood blockbusters scheduled right after the matches

exchange4media Staff Jul 13, 2018 6:58 PM

According to industry experts, the 10 second ad rate for the quarterfinals to finals has increased to over Rs 8 lakhs from Rs 3 lakhs at the start of the tournament

Sonam Saini Jul 13, 2018 8:55 AM

Juventus owners also own Fiat Chrysler Automobiles NV and Ferrari NV while team sponsors include names such as Adidas, Allianz and Samsung, all of whom could gather massive benefits out of this deal

exchange4media Staff Jul 12, 2018 8:59 AM

Adidas Telstar 18

The core objective of the campaign is to build awareness, buzz and excitement around the tournament and to own conversations around the World Cup for Adidas

exchange4media Staff Jul 11, 2018 7:09 PM

Also, its campaign #ScreamLoud came seventh in YouTube Ads Leaderboard comprising the top 10 most-watched ads related to the ongoing football WC in Russia

exchange4media Staff Jul 10, 2018 8:59 AM

AMFI continued to be the top advertising brand followed by Hero Super Splendor 125 and Honda X Blade

exchange4media Staff Jul 10, 2018 8:56 AM

World-renowned cricketer, Irfan Pathan kick-started the campaign on Instagram and scored a goal by bagging the ball in his very own Skybags backpack

exchange4media Staff Jul 10, 2018 8:52 AM

#PreserveYourCups campaign initiated by HCG – The specialist in cancer care, is aimed at creating cognizance of how it is important to go for periodic breast cancer screening, so as to not lose the ‘cups’ due to late stage breast cancer treatment

exchange4media Staff Jul 7, 2018 8:56 AM