Z sports portfolio records 300+ mn omni-platform unique reach
The network’s linear portfolio has garnered 17% higher live reach compared to FIFA World Cup 2022
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Published: Jun 25, 2026 6:35 PM | 1 min read
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- Zee Entertainment Enterprises achieved a 20% network share in Week 24 of 2026, attributed to viewership gains from the ongoing FIFA World Cup 2026.
- Unite8 Sports has attracted an additional 60 million viewers, contributing to a unique reach of over 300 million across various platforms since June 1, 2026.
- Bavesh Janavlekar, Chief Business Officer of Unite8 Sports, highlighted the strong audience engagement during the FIFA World Cup as a significant milestone for the company’s sports business.
- The company plans to enhance viewer engagement with innovative programming initiatives as the tournament progresses.
Zee Entertainment Enterprises has achieved a network share of 20% (15+ India Urban) in Week 24 of 2026.
As per the company, the viewership gains have been due to the ongoing FIFA World Cup 2026.
Unite8 Sports has garnered a new set of 60 million viewers.
The company’s sports portfolio has also achieved a unique reach of over 300 million across its linear platforms, Zee 5 and social platforms since 1st June 2026.
Speaking about the robust performance, Bavesh Janavlekar, Chief Business Officer – Unite8 Sports, Zee Entertainment Enterprises Ltd. said, “The overwhelming response to FIFA World Cup 2026 across our platforms marks a pivotal moment for us in our įourney to build a compelling sports business. We are amping up our efforts with innovative programming initiatives to keep the audiences engaged even beyond the match window as the tournament enters the key stage. The strong audience engagement further reinforces our commitment to deliver premium global content to viewers at scale and transform the sports viewing ecosystem across the Country.”
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