Zee Entertainment names Shipra Wahi Chief Sales Officer for ZEE5
Shipra Wahi will report to Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue
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Published: May 26, 2026 4:28 PM | 2 min read
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- Zee Entertainment Enterprises Ltd. has appointed Shipra Wahi as Chief Sales Officer for ZEE5 to enhance its digital advertisement revenue team.
- In her new role, Wahi will oversee the strategic revenue approach for ZEE5, focusing on sales, strategy, and operations, and will report to Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue.
- Wahi brings over 20 years of experience in financial services, e-commerce, consumer technology, and consulting, having previously worked with companies like Citi, Amazon, and Meta.
- She aims to leverage ZEE5's market presence to develop impactful advertising ecosystems and sustainable growth models in the evolving digital landscape.
Zee Entertainment Enterprises Ltd. (‘Z’), has strenghtened its digital advertisement revenue team with the appointment of Shipra Wahi as Chief Sales Officer for ZEE5. In this role, Shipra will be responsible for driving the strategic revenue approach for Zee 5 across sales, strategy and operations.
Shipra will be based out of the company’s office in Noida and will report to Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue.
Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, Zee Entertainment Enterprises Ltd. said, "The digital ecosystem is undergoing rapid transformation, with advertisers increasingly seeking integrated, data-driven solutions. As we continue to scale the digital business, further sharpening the monetization strategy for Zee 5 remains a key priority in order to drive meaningful growth. I am glad to welcome Shipra on board at this imperative juncture, who comes with a deep understanding of the digital advertising landscape. Her proven abilities to build high-impact revenue strategies will be instrumental in unlocking new growth levers that enhance ZEE5’s positioning as a compelling platform for advertisers. I look forward to working with Shipra and her team closely to build a robust and future-ready digital sales ecosystem.”
Shipra comes with over 20 years of experience across financial services, e-commerce, consumer technology and consulting. She has worked with global organisations including Citi, AT Kearney, Amazon and Meta among others.
Previously, Shipra was associated with Meta, where she built and scaled creator partnerships, driving strategic growth and ecosystem development across the creator economy.
Shipra Wahi, Chief Sales Officer – ZEE5 added, “ZEE5 has established a strong growth foundation, and I am excited to be a part of its journey to deliver meaningful value in an evolving landscape. My team and I look forward to leveraging the platform’s strong market presence to build impactful advertising ecosystems, and drive deeper engagement with partners. By combining newer monetisation models with innovation in advertising solutions, we aim to create sustainable growth engines for the digital business in the long-term.”
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