The new CMS will be built to enable personalized content recommendations and delivery for boosting viewer engagement and maximizing the value of subscription-based revenue

exchange4media Staff Oct 12, 2020 2:57 PM


ZEE5 has recorded that 21% of its viewers are cord cutters and consider ZEE5 to be their primary source of entertainment while 36% of its viewers watch only light content on linear TV

exchange4media Staff Oct 1, 2020 3:21 PM

Limelight webinar?blur=25

Thought leaders from the OTT industry shared their views on the changing role of OTT platforms in the new normal

exchange4media Staff Oct 1, 2020 8:47 AM


Users whose videos get maximum likes in a day and in a week, in addition to the season’s leading content creator is entitled to win the exciting prizes

exchange4media Staff Sep 28, 2020 5:15 PM


As more and more users are making OTT platforms their primary source of entertainment, brands too are shifting their media budgets towards OTT

exchange4media Staff Sep 26, 2020 11:47 AM


The ad celebrates the unrelenting spirit of 76-year-old Sujit Chattopadhyay under Colgate’s ‘Smile karo shuru ho jao’ campaign

exchange4media Staff Sep 21, 2020 11:28 AM


Karan Bedi, Tarun Katial and Avi Himatsinghani explored the topic 'Asia Pacific Thought Leaders Huddle: Paths to Value Creation for Digital Video'

exchange4media Staff Sep 18, 2020 8:58 AM


Katial talks about Zee5's viewership growth during COVID, launching new shows in the lockdown, challenges that the platform faced due to the restrictions, and more

Naziya Alvi Rahman Sep 14, 2020 8:34 AM


Anjul Sachan has been named Chief Architect – Adtech, Manit Kathuria as Head – User Experience, Prateek Pant as Head - Video Engineering, and Mandar Deodhar as Director, Technology (Payments) 

exchange4media Staff Aug 31, 2020 11:33 AM

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The partnership will provide a chance to Wego customers to get a one-month premium subscription of ZEE5 for free

exchange4media Staff Aug 26, 2020 1:31 PM


The platform makes user registration mandatory to augment segmentation and targeting capabilities to lead data democratisation via its indigenous CDP platform ‘Infonomix’

exchange4media Staff Aug 25, 2020 11:34 AM

mfilterit webinar?blur=25

As part of today's virtual roundtable, the panel will look at the growing threat of ad frauds and the best ways to address it

exchange4media Staff Aug 25, 2020 9:01 AM


Onboards 400+ influencers, with 70+ Zee TV celebrities and will add 100+ by December 2020

exchange4media Staff Aug 14, 2020 7:22 PM


HONOR India, with the collaboration with ZEE5, aims at educating Indian consumes about its latest smartphones

exchange4media Staff Aug 10, 2020 2:15 PM


According to ZEE5, with more than 80 original shows released it has become the largest producer of digital exclusive content in India

exchange4media Staff Aug 3, 2020 12:27 PM

Punit Goenka?blur=25

The MD and CEO of ZEEL has reportedly said he is not worried about niche channels being shut down as audiences were shifting towards streaming services

exchange4media Staff Aug 3, 2020 11:51 AM


OTT industry experts shared insights on what type of content Indian audience is viewing, trends on OTT and strategies to appeal to consumers

exchange4media Staff Jul 31, 2020 8:33 AM


The platform has also strengthened its advertising roster with brands like Dabur, Adani Wilmar, Colgate Palmolive, Mondelez, etc. leveraging it to improve their reach

exchange4media Staff Jul 29, 2020 4:03 PM


As per the list, YouTube is the most downloaded streaming app worldwide for June 2020

exchange4media Staff Jul 29, 2020 10:16 AM

E4M PLAY?blur=25

Tune in as experts discuss the challenges and opportunities in the ever-growing streaming industry

exchange4media Staff Jul 29, 2020 8:11 AM