Atta Thaambaycha Naay: Joint World Television & OTT Premiere on Zee Marathi & ZEE5

Zee Studios’ critically acclaimed Marathi film Atta Thaambaycha Naay, after winning hearts and setting box office benchmarks, is all set for its World Television & OTT Premiere on 28th June at 7 PM on Zee Marathi and ZEE5, bringing this moving and inspirational story to audiences across the globe.

The television premiere on Zee Marathi leverages the channel’s extensive reach and loyal viewer base to amplify the film’s impact beyond theatres. The simultaneous release on ZEE5 ensures that the film reaches a large base of OTT viewers who would been keen to see real life heroes come alive on reel. As a Zee Studios production, the broadcast signifies a strategic extension from theatrical success to mass distribution via television and digital platforms, underscoring the network’s commitment to championing powerful regional storytelling. In line with this, ZEE5 continues to broaden access through flexible subscription options, with the Marathi language specific plan available at ₹120/month.

Directed by debutant Shivraj Waichal, Atta Thaambaycha Naay has become a cultural phenomenon, resonating with audiences through its emotionally rich narrative, rooted authenticity, and inspirational tone. The film is based on the true story of Class IV BMC workers who, under the guidance of Uday Shirurkar, former Assistant Municipal Commissioner of Ward B, return to school, an extraordinary tale of dignity, perseverance, and dreams. Featuring compelling performances by Bharat Jadhav, Siddharth Jadhav, and Ashutosh Gowariker, the film is a heartfelt celebration of resilience and the life-changing power of education.

Released theatrically on 1st May 2025 (Maharashtra Day) and produced by Zee Studios, Chalk n Cheese Productions, and Film Jazz, Atta Thaambaycha Naay sets a new benchmark in contemporary regional cinema.

Ashish Sehgal, Chief Growth Officer, Zee Entertainment Enterprises Ltd., commented: "With the emotional impact and word-of-mouth buzz showing no signs of slowing down, the Television & OTT release is expected to further amplify the film’s cultural footprint. Associating with such culturally resonant content allows brands to align with storytelling that moves hearts, build deeper emotional equity, and stay embedded in the audience’s memory long after the story ends."

Speaking on the film’s remarkable success, Bavesh Janavlekar, Chief Channel Officer – Marathi Movies & Business Head – Zee Studios Marathi, shared, “We no longer see films as standalone releases. Every story we greenlight is designed with a long-term lifecycle — from theatrical impact to TV resonance and cultural recall. Aata Thambaychay Naay was envisioned with this full arc in mind. We always believed in its emotional strength, but the sheer scale of its commercial success has surpassed all expectations. For a film to outperform its opening weekend in its third week — especially in regional cinema — is rare. It’s a testament to the fact that authentic, rooted storytelling always finds its audience.”

V.R. Hema, Chief Channel Officer, Zee Marathi & Marathi ZEE5, added, “‘Ata Thambaycha Naay’ is more than just a box-office success — it’s a testament to the power of regional storytelling that moves hearts and sparks meaningful dialogue. As a brand deeply rooted in Maharashtra’s cultural fabric, we’re proud to bring this inspiring narrative to audiences across both linear and digital platforms. With its World Television Premiere on Zee Marathi and simultaneous availability on ZEE5, we are ensuring that this powerful story of perseverance and hope reaches every screen — big or small — across the state. This omni-channel release reflects our continued commitment to delivering compelling, socially relevant, language content that resonates with today’s audiences, wherever they choose to watch.”

Don’t miss the World Television Premiere of Atta Thaambaycha Naay on 28th June at 7 PM, exclusively on Zee Marathi and ZEE5—a powerful and heartwarming story you won’t want to miss.