Date-wise News
Scarecrow appointed as the creative agency for &pictures?blur=25

The appointment comes after a detailed review process & will see Scarecrow assume responsibility for launching the channel’s brand identity & positioning across key markets

exchange4media Staff Aug 5, 2013 6:44 PM

Seventynine & India Today Group announce mobile advtg tie-up?blur=25

Seventynine has tied up with India Today Group to deliver video and other ad solutions on its App and WAP properties on mobile

exchange4media Staff Aug 5, 2013 4:56 PM

Warner/Chappell Music in licensing deal with Times Music?blur=25

The agreement will see Times Music managing the rights to Warner/Chappell's repertoire & driving publishing & synch deals on behalf of a wide array of songwriters

exchange4media Staff Aug 5, 2013 4:51 PM

Colors rolls out promo campaign for Bigg Boss 7 with 'Hell or Heaven' theme?blur=25

The first creative, which hit airwaves on August 4, features the show's host, Salman Khan, coming out of the gates of hell and heaven in his devil and angel avatar

exchange4media Staff Aug 5, 2013 4:42 PM

Mindshare Malaysia appoints Gerald Wittenberger as MD?blur=25

Wittenberger takes over from Girish Menon, who has been holding dual roles as CEO of GroupM & Head of Mindshare in Malaysia. Menon will now be fully dedicated to his role as GroupM CEO

exchange4media Staff Aug 5, 2013 4:39 PM

Seventynine & India Today Group announce mobile advtg tie-up?blur=25

Seventynine has tied up with India Today Group to deliver video and other ad solutions on its App and WAP properties on mobile

exchange4media Staff Aug 5, 2013 4:35 PM

Delhi Advertising Club elects new executive body?blur=25

Daily Excelsior's HS Paul elected as President; Vijay Chopra of Interads Advertising & Subhash C Vatsain of The Hitavada elected as Vice-Presidents. VK Chopra conducted the elections as Election Officer

exchange4media Staff Aug 5, 2013 9:27 AM

Social connect drives dairy advertising?blur=25

Nestle's digital initiative 'Super Baby' promotes breast feeding using social issues to connect with the audience

Saloni Surti Aug 5, 2013 9:20 AM

Vivid: Sense of drama must for media persons?blur=25

All journalists must have an aptitude for drama. They should have the knack to capture the human element in daily events, says Annurag Batra of exchange4media

Annurag Batra Aug 5, 2013 9:06 AM

Seacret signs up Brand Connect as its retail partner?blur=25

The brand is focussed on expanding its retail presence in metros and mini metros in the coming three years, with major focus on the Western and Southern regions

Priyanka Nair Aug 5, 2013 8:56 AM

Sun Group launches movie channel?blur=25

Kiran, the popular Malayalam music channel from Sun Group's stable, has been re-packaged and re-launched as a full-fledged movie channel

Deepa Balasubramanian Aug 5, 2013 8:40 AM

Publicis - Omnicom merger: Will media buying become a strength or challenge??blur=25

The perceived benefits of the Publicis - Omnicom merger is only in media, the execution of which is not so easy, say industry insiders

Priyanka Mehra Aug 5, 2013 8:34 AM

Aaj Tak boards Chennai Express for social change?blur=25

Aaj Tak has partnered with SRK's upcoming film Chennai Express in a bid to highlight key social issues across the country

Abid Hasan Aug 5, 2013 8:33 AM

MSLGroup announces slew of new wins across all agencies in Asia?blur=25

Big Bazaar, Marriott, Singapore Tourism Board, Usha, Lenovo Smartphones & Huawei are some of the agency's major wins in India in the last two quarters

exchange4media Staff Aug 5, 2013 8:28 AM

British Airways sings the local tune, and sing it does beautifully!?blur=25

The brand's insight that home-cooked food & family memories are powerful motivators in making the final decision to book a trip, comes out very well through the ad

Twishy Aug 5, 2013 8:22 AM

An M&A's success comes to test after the dust settles: Ashish Bhasin?blur=25

Success or failure of any merger depends on perceived value addition (or lack thereof) as seen by clients & employees, says the Chairman India & CEO SEA of Aegis Media

Ashish Bhasin Aug 5, 2013 8:19 AM

Media practitioners support TRAI's recommendation on media ownership?blur=25

TRAI's recommendation on media companies declaring its stakeholders has been welcomed by journalists. But will it be implemented in all its veracity?

Abhinav Trivedi Aug 5, 2013 8:17 AM

Digital news publisher IBT Media acquires Newsweek?blur=25

IBT shall acquire rights of the Newsweek brand and operations of the online publications of IAC. The financial terms of the deal have not been disclosed yet

exchange4media Staff Aug 5, 2013 8:15 AM

Jobs & matrimony see significant growth; e-tail follows suit: IAMAI?blur=25

As per the IAMAI report, jobs portals reported y-o-y growth of 205% in June 2013, while profile uploads on matrimonial sites increased to 2.16 million in June 2013

Saloni Surti Aug 5, 2013 8:05 AM

Harrish Bhatia, CEO, My FM?blur=25

Radio is the most regulated media sector. Nothing can change the content game completely till the Government loosens up on the regulations. No radio station can grow with this amount of regulations. We need to wait till the Government takes a strong step.

exchange4media Staff Aug 5, 2013 12:00 AM