MSLGroup announces slew of new wins across all agencies in Asia

Big Bazaar, Marriott, Singapore Tourism Board, Usha, Lenovo Smartphones & Huawei are some of the agency's major wins in India in the last two quarters

by exchange4media Staff
Published - Aug 5, 2013 8:28 AM Updated: Aug 5, 2013 8:28 AM
MSLGroup announces slew of new wins across all agencies in Asia

MSLGroup, the strategic communications and engagement consultancy of Publicis Groupe, has announced a series of new business wins across Asia. Among the new assignments reported by teams from MSLGroup in China, India, Japan, Taiwan, Hong Kong and Singapore are 360-degree marketing solutions for multiple Belersdorf brands, Marriott and Disney, while Huawei, Electrolux, Brother and Johnson Controls chose to expand their cooperation with MSLGroup to additional markets in Asia.

“I am especially proud that many wins are the result of referrals from our current clients, which speaks volumes of our trusted relationship,” said Glenn Osaki, Asia President, MSLGroup.

The Singapore Tourism Board has opted to partner with MSLGroup in India. This apart, the agency in India has provided advisory and creative content to Marriott for over five years. They are now entrusted to deliver an integrated communications plan for the first Marriott property in Bangalore.

Big Bazaar and Fashion at Big Bazaar have appointed MSLGroup in India to provide integrated creative and content driven solution, focusing on digital and social media advisory and outreach.

MSLGroup in India has also bagged the strategic counseling duties of Lenovo Smartphones. The agency is also entrusted with strategic advisory for corporate and key business area communication in India for Huawei. MSLGroup in India is partnering with Xylem for a multi-platform approach, including traditional media relations, digital and social outreach as well as CSR activities.

Usha has also chosen to partner MSLGroup in India, which will provide advisory for the company’s corporate reputation management and product-related communications for the company’s diverse portfolio.

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