Most broadcasters are bringing back popular shows as part of their strategy to beat the current slide

Sonam Saini Apr 2, 2020 8:38 AM

The nominations for the awards will commence from the 2nd week of April 2020

exchange4media Staff Mar 31, 2020 6:50 PM

Guest Column: The Chief Consumer Officer of ZEEL analyses the factors that are driving the spike in global TV viewership amid the coronavirus crisis

Prathyusha Agarwal Mar 26, 2020 8:38 AM

The TVC brings out the beautiful bond between a new bride and her mother-in-law

exchange4media Staff Mar 23, 2020 4:37 PM

A series of 12 songs sung by artists like Tulsi Kumar, Guru Randhawa & Dhvani Bhanushali will be promoted as part of the collaboration

exchange4media Staff Mar 19, 2020 2:21 PM

Representing the young and enthusiastic India; Donear NXG innovates with blue in its new collection, comprising of casual shirts, t-shirts, trousers & denims

exchange4media Staff Mar 18, 2020 1:03 PM

The channel has also launched a series of brand films conceptualised by DDB Mudra

exchange4media Staff Mar 12, 2020 11:06 AM

Sony BBC Earth curated a 360° campaign, which was on-air, in-cinema, in print, on-ground, OOH and on digital mediums

exchange4media Staff Mar 11, 2020 8:02 PM

The campaign starring the Indian track & field legend, the campaign #WomenInspireWomen salutes amazing Indian women who have been breaking barriers

exchange4media Staff Mar 8, 2020 4:05 PM

The Pitch CMO Summit - Mumbai 2020, was held on February 28th, under the theme 'The Big Brand Story’

exchange4media Staff Feb 29, 2020 10:17 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Feb 29, 2020 10:01 AM

At the twelfth edition of the Summit, Agarwal shared valuable insights on brand building in her session titled 'ZEE - Weaving An Extraordinary Brand Story'

exchange4media Staff Feb 28, 2020 6:02 PM

Agarwal will continue to report to Punit Misra, CEO, Domestic Broadcast Business, ZEEL

exchange4media Staff Feb 28, 2020 1:57 PM

Pitch CMO Summit - Mumbai 2020 will be held on Friday, February 28, 2020, at Taj Santacruz under the theme ‘The Big Brand Story’

Simran Sabherwal Feb 27, 2020 7:38 AM

The Pitch CMO Summit – Mumbai 2020 will be held on Friday, February 28, 2020, at the Taj Santacruz. Here’s a look the speakers who will take centre stage

exchange4media Staff Feb 25, 2020 8:47 AM

The company will set up an experience zone at the Godrej L'Affaire to deliver the audiences an immersive experience of the future of mobility

exchange4media Staff Feb 20, 2020 3:51 PM

On the panel chaired by Vikram Sakhuja were Aditya Swamy, Google India; Nitin Bawankule, Star & Disney India; Prathyusha Agarwal, ZEEL, Karthi Marshan, Kotak Mahindra and Sumit Mathur Kellogg’s India

exchange4media Staff Feb 14, 2020 2:08 PM

The digital film features celebrities and social influencers like Atul Srivastava, Sahil Anand, Kusha Kapila and Ankush Bahuguna

exchange4media Staff Feb 11, 2020 3:59 PM

Advertising spends on e-commerce platforms crossed Rs 2,100 crore in 2019; spend pool expected to grow at CAGR of 44% to reach Rs 18,700 crore by 2025, say industry experts

Shikha Paliwal Feb 7, 2020 8:28 AM

Digital secures the second position as the most used media vehicle and is estimated to reach 30% of ad spends in 2020

exchange4media Staff Feb 5, 2020 12:11 PM