Tushar Shah to exit Sony Pictures Networks India after 16 years
Tushar Shah serves as the Chief Marketing Officer & Business Head – Movies, Regional, FTA and Infotainment Channels at SPNI
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Published: Nov 20, 2025 2:27 PM | 2 min read
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- Tushar Shah, Chief Marketing Officer & Business Head at Sony Pictures Networks India, will leave the organization after a 16-year tenure, with his last working day set for March 31, 2026.
- Shah has over 19 years of experience with Sony, having significantly contributed to the growth and strategy of various channels, including Sony MAX and Sony AATH.
- He is recognized for transforming Sony AATH into a profitable regional channel and for leading SPNI's first comprehensive brand refresh.
- Gaurav Banerjee, MD & CEO of SPNI, acknowledged Shah's contributions and expressed gratitude for his service, while Shah reflected on his career at SPNI and the relationships built during his time there.
Sony Pictures Networks India (SPNI) has shared that Tushar Shah, Chief Marketing Officer & Business Head for Movies, Regional, FTA and Infotainment Channels, will be moving on from the organization after 16-year run.
Counting his earlier stint from 2002 to 2005, Shah has spent over 19 years with Sony. His last working day will be on 31 March 2026, and he will continue to support the transition and handover until then.
With more than 30 years of experience across Revenue, Marketing and Business roles in Print, Telecom and Media, Shah has played a major role in shaping several key portfolios at SPNI. He has led strategy and business growth for channels such as Sony MAX, Sony MAX 2, Sony PAL, Sony WAH, Sony Marathi, Sony AATH, Sony PIX, and Sony BBC Earth.
One of his notable achievements includes steering the transformation of Sony AATH into a consistently profitable regional channel for over a decade. He has also strengthened the Hindi and English Movies, Regional, FTA and Infotainment clusters with a strong emphasis on brand building, profitability and expanding viewership.
Shah also led the complete rebranding of Sony Pictures Networks India’s channel portfolio—SPNI’s first full brand refresh since its inception—marking a major milestone for the network. His leadership has been defined by deep audience insight, strong brand vision, and effective execution across genres.
Gaurav Banerjee, Managing Director & CEO, Sony Pictures Networks India, said: “Tushar has played an important role at SPNI for many years, contributing to several major brand and business achievements. His leadership, consumer understanding and clear strategic thinking have built a solid foundation across many portfolios. We sincerely thank him for his long service and wish him the best for his future.”
Tushar Shah added: “SPNI has been a significant part of my career, and I am grateful for the trust, opportunities and relationships I have built here. Working with such talented teams has been a privilege, and I am proud of what we’ve achieved together. As I move forward to explore new possibilities, I take with me valuable learnings and cherished memories.”
SPNI will share details of the succession plan soon.
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