Seacret signs up Brand Connect as its retail partner

The brand is focussed on expanding its retail presence in metros and mini metros in the coming three years, with major focus on the Western and Southern regions

e4m by Priyanka Nair
Published: Aug 5, 2013 8:56 AM  | 2 min read
Seacret signs up Brand Connect as its retail partner

Seacret – Minerals from the Dead Sea, an international cosmetic range, has roped in Brand Connect as its key consultant and retail design partner with a view to create a brand identity in the Indian retail space.

As a pilot project, Brand Connect recently helped Seacret launch its first store in Mumbai.

The brief was to create Dead Sea magic in the overall store environment through design and provide turnkey retail solutions, ranging from identifying a retail space in a high footfall area, taking perquisite permissions, making technical drawings, design and procurement of special design elements to implementing them to perfection.

“After seeing the work done by Brand Connect, we were convinced of their capabilities to deliver a beautifully designed store for the brand, which came to fruition in a record time of 45 days, keeping in mind the various business do's and don'ts involved. Following which, we have signed Brand Connect as our key retail and franchise partner for our upcoming stores and kiosks across metros and mini metros,” said Nitzan Katz, Master Franchisee, Seacret India.

Seacret is focussing on expanding its retail presence across metros and mini metros. The few early projects will be rolled out in cities such as Mumbai, Pune and Bangalore. Since it is a three-year project, development plans ahead would be chalked out as per requirement.

“After the launch of the first store, we have designed and are all set to launch a world-class kiosk format in Viviana Mall, Thane, followed by a gradual roll-out that would see a mix of stores and kiosks, opening one store per quarter for the next 36 months across metros and mini metros,” added Rohit Mohan, Director, Brand Connect Communications.

The second Seacret India store will be launched in the first week of September.

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