Date-wise News

The agency is slated to bag the creative duties of Honda Cars India's new launch, in addition to existing duties of Honda CR-V & Honda City, confirm industry insiders

Priyanka Mehra 07-October-2013

With WhatsApp, WeChat & BBM, the messenger market in India is cut-throat. Japan-based Line has roped in Katrina Kaif to break the clutter & boost downloads during the festive season

Saloni Surti 07-October-2013

The audit will be done to gauge the satisfaction quotient of b'casters, MSOs, LCOs and consumers, and better the process in Phase III, says the I&B Minister

Abid Hasan 07-October-2013

In an exclusive chat with exchange4media, the MD of NGC & FOX International Channels talks about digitisation, 10+2 ad cap & NGC's content strategy, among other things...

Abhinav Trivedi 07-October-2013

The agency is slated to bag the creative duties of Honda Cars India's new launch, in addition to existing duties of Honda CR-V & Honda City, confirm industry insiders

Priyanka Mehra 07-October-2013

The new GEC, christened Vendhar TV, is expected to launch post Diwali. The content mix of the channel includes serials, news, talk shows and reality shows

Deepa Balasubramanian 07-October-2013

The TVC showcases different sets of people using a single Tab between them. The ad gives out the message loud and clear, but are we ready to share our screen?

Twishy 07-October-2013

The burst in the number of news channels demanded reinvention that has now led to blurring of lines between hard news & infotainment, says Annurag Batra of exchange4media

Annurag Batra 07-October-2013

The Global CMO and Regional Head, South Asia, Standard Chartered Bank talks about mobile marketing in the BFSI sector and the bank's flagship mobile platform

Saloni Surti 07-October-2013

With WhatsApp, WeChat & BBM, the messenger market in India is cut-throat. Japan-based Line has roped in Katrina Kaif to break the clutter & boost downloads during the festive season

Saloni Surti 07-October-2013

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