The agency is slated to bag the creative duties of Honda Cars India's new launch, in addition to existing duties of Honda CR-V & Honda City, confirm industry insiders

Priyanka Mehra Oct 7, 2013 9:29 AM

With WhatsApp, WeChat & BBM, the messenger market in India is cut-throat. Japan-based Line has roped in Katrina Kaif to break the clutter & boost downloads during the festive season

Saloni Surti Oct 7, 2013 9:27 AM

The audit will be done to gauge the satisfaction quotient of b'casters, MSOs, LCOs and consumers, and better the process in Phase III, says the I&B Minister

Abid Hasan Oct 7, 2013 8:52 AM

In an exclusive chat with exchange4media, the MD of NGC & FOX International Channels talks about digitisation, 10+2 ad cap & NGC's content strategy, among other things...

Abhinav Trivedi Oct 7, 2013 8:22 AM

The agency is slated to bag the creative duties of Honda Cars India's new launch, in addition to existing duties of Honda CR-V & Honda City, confirm industry insiders

Priyanka Mehra Oct 7, 2013 8:16 AM

The new GEC, christened Vendhar TV, is expected to launch post Diwali. The content mix of the channel includes serials, news, talk shows and reality shows

Deepa Balasubramanian Oct 7, 2013 8:06 AM

The TVC showcases different sets of people using a single Tab between them. The ad gives out the message loud and clear, but are we ready to share our screen?

Twishy Oct 7, 2013 7:41 AM

The burst in the number of news channels demanded reinvention that has now led to blurring of lines between hard news & infotainment, says Annurag Batra of exchange4media

Annurag Batra Oct 7, 2013 7:38 AM

The Global CMO and Regional Head, South Asia, Standard Chartered Bank talks about mobile marketing in the BFSI sector and the bank's flagship mobile platform

Saloni Surti Oct 7, 2013 7:37 AM

With WhatsApp, WeChat & BBM, the messenger market in India is cut-throat. Japan-based Line has roped in Katrina Kaif to break the clutter & boost downloads during the festive season

Saloni Surti Oct 7, 2013 7:35 AM