Date-wise News
Bhaarath Sundar joins Teamwork Studio

Bhaarath Sundar, a 28-year veteran in the media industry, has joined Teamwork Studio as Founder, Group CEO and Managing Partner

exchange4media Staff Jul 3, 2013 10:47 AM

Time Out compiles list of 100 apps that makes life simpler

Time Out magazine has come out with its annual tech cover, which gives readers a curated list of 100 apps that’ll make their lives simpler

exchange4media Staff Jul 3, 2013 10:21 AM

Are marketers impressed by agencies winning metals?

As the Cannes excitement simmers down, leading advertisers share their take on awards, its impact on business & the role awards play in narrowing down on comm partners

Priyanka Mehra Jul 3, 2013 10:05 AM

Is social marketing enough to crack the digital space?

To leverage digital to its optimum, marketers need to target the right niche by playing on the strengths of owned and earned media, in addition to its social strategy

Saloni Surti Jul 3, 2013 9:30 AM

"Magazines that are not sharply focussed will have a problem generating revenues"

R Jagannathan of Network18 talks about his approach to Forbes India, the Indian magazine industry and cross media ownership, among other things…

Priyanka Mehra Jul 3, 2013 9:28 AM

Woodland banks on CSR, activation & digital for growth

Woodland has earmarked Rs 100 cr for retail expansion, even as it partners with NGOs & Volkswagen for its CSR initiatives and enters the personal care space

Simran Sabherwal Jul 3, 2013 9:24 AM

Dangal TV assigns its ad sales duties to Aidem Ventures

Dangal TV offers a mix of movies and serials in Bhojpuri as well as in Hindi, and is now looking to further firm its foothold in the regional markets

exchange4media Staff Jul 3, 2013 8:52 AM

Are marketers impressed by agencies winning metals?

As the Cannes excitement simmers down, leading advertisers share their take on awards, its impact on business & the role awards play in narrowing down on comm partners

Priyanka Mehra Jul 3, 2013 8:39 AM

ABP pulls out of TAM, even as advertisers remain firm on ratings

ABP's move comes after reports of some b'casters withdrawing their decision to unsubscribe from TAM. Meanwhile, advertisers are pushing for ratings to continue

Abid Hasan Jul 3, 2013 8:37 AM

Each of Coke's stories is relentlessly optimistic: Anupama Ahluwalia

Our work has straddled borders & challenged racial prejudices – guided by a common strand of DNA of optimism, says Ahluwalia of Coca-Cola, on the brand winning Cannes Lions Creative Marketer of the Year

Twishy Jul 3, 2013 8:28 AM

MTV adopts multi-platform strategy for 'Coke Studio' Season 3

The content will be available extensively across media platforms such as iTunes, Nokia Store, music streaming portals, YouTube, Twitter & Facebook

Synjini Nandi Jul 3, 2013 8:19 AM

Going retro in Mumbai gels well strategically: Ashwin Padmanabhan

The decision to go retro works extremely well for the station’s brand positioning, which is more on the lines of a mature station, says the Business Head of Big FM

Saloni Surti Jul 3, 2013 8:04 AM

Guest Column: "There's a pot of gold at the end of the mobile rainbow"

Rage Comm's Aruna Kamath says that to get a payoff from mobile, one must invest in activities that combine its functionality with how users use the device

Aruna Kamath Jul 3, 2013 7:53 AM

Birla Sun Life Insurance scouts for creative partners

Birla Sun Life Insurance has called for a creative pitch; JWT India is the agency on record currently. The account size is estimated to be over Rs 50 cr

Priyanka Mehra Jul 3, 2013 7:51 AM

Umesh Shrikhande joins Taproot India as CEO

The former CEO of Contract India, Shrikhande is an advertising veteran with more than 20 yrs of experience. The development will strengthen Taproot’s core leadership team

exchange4media Staff Jul 3, 2013 7:49 AM

Actimedia PR launches its events division - Buzzin Events

The new division will focus on providing clients end-to-end solutions in the lifestyle and corporate space

exchange4media Staff Jul 3, 2013 7:40 AM

Sun Direct's Venugopal Iyengar joins Apalya Tech as Biz Head

Iyengar will be reporting to Vamshi Reddy, CEO & Board of Director at Apalya Technologies. He moves from Sun Direct DTH, where he was heading marketing

Deepa Balasubramanian Jul 3, 2013 7:39 AM

MTS India hands its entire brand mandate to Creativeland Asia

The mandate covers Mainline, BTL, Circles & Digital media for the India market. This win makes MTS the second brand-partner for Creativeland in the capital city

exchange4media Staff Jul 3, 2013 7:37 AM

ZEE elevates NS Easwaran as Business Head of Zee Tamizh

Prior to this, Easwaran was Deputy Business Head of Zee Tamizh. He takes over from Prem Menon, who will take charge of ZEE’s new initiatives in the South

exchange4media Staff Jul 3, 2013 7:35 AM