Date-wise News
Som Sengupta quits MOMS to join Xenium Digital

Sengupta joins Xenium Digital as Partner & is involved in creating an interactive digital studio where clients can experience technology with content

Priyanka Nair Jun 27, 2013 10:05 AM

Guest Column: The Cannes Lions in Cyberspace - Cyber Lions Juror Carlton D'Silva

The Creative Director of Hungama Digital Media lists the most talked about works this year. Budgets reason for India not making the cut in Cyber Lions, he says

Carlton D’Silva Jun 27, 2013 10:02 AM

Rajesh Kallidumbil rejoins Ozone Media

In his new role as Head – Sales Strategy & Brand Sales, Kallidumbil will help brands tap innovations to engage audiences better on display advtg

exchange4media Staff Jun 27, 2013 9:19 AM

Industry divided on FDI in media; extreme views come to the fore

Few stakeholders feel that increasing the cap from 26% to 49% will help the industry grow, others say that media is already cash rich. Some remark that this is all Govt. game play

Abhinav Trivedi Jun 27, 2013 9:11 AM

Ratings shouldn't be limited to Raisina Hill & Pali Hill: Jawhar Sircar

While strongly advocating transparency in ratings, the Prasar Bharati CEO says there can't be a rating system without representing the heartland of India

Abid Hasan Jun 27, 2013 9:08 AM

Guest Column: The Cannes Lions in Cyberspace - Cyber Lions Juror Carlton D'Silva

The Creative Director of Hungama Digital Media lists the most talked about works this year. Budgets reason for India not making the cut in Cyber Lions, he says

Carlton D’Silva Jun 27, 2013 9:06 AM

From TV shows to brand tie-ups - 'Ghanchakkar' leaves no media untouched

Music videos, kitty parties, appearances in talent hunt shows, brand integrations - all form part of UTV Motion Pictures' mktg campaign for the film

Synjini Nandi Jun 27, 2013 8:47 AM

Ford increases digital mktg spends to double digits

Ford launched a digitally-led experiential initiative for its latest offer EcoSport. Consumers got a chance to drive the SUV ahead of its launch & share experiences online

Twishy Jun 27, 2013 8:23 AM

Just Dial has been an exciting journey: IDMA Person of the Year VSS Mani

The Founder & CEO of Just Dial expresses joy at winning the coveted IDMA title and shares his vision for the future of his company

Saloni Surti Jun 27, 2013 8:21 AM

Video: In future, everything will be digital - Ashish Bhasin

The Chairman India & CEO South East Asia, Aegis Group believes all platforms will soon be integrated & there shall be little difference between digital & traditional

Saloni Surti Jun 27, 2013 8:18 AM

Video: Digital is at the centre of marketing at Red Bull - Bhaskar Sharma

The GM of Red Bull India spoke about the brand’s strong digital bet and the need to celebrate work in the digital space at the Grand Finale of IDMA 2013

Saloni Surti Jun 27, 2013 8:16 AM

Video:  Tilt towards digital more pronounced - Neeraj Roy

Instead of worrying about a digital overlap, all platforms should start creating a strong digital strategy, says the MD & CEO of Hungama Digital, against the backdrop of IDMA 2013

Saloni Surti Jun 27, 2013 8:13 AM

Som Sengupta quits MOMS to join Xenium Digital

Sengupta joins Xenium Digital as Partner & is involved in creating an interactive digital studio where clients can experience technology with content

Priyanka Nair Jun 27, 2013 7:57 AM

Bharti Airtel & Google join hands to launch Free Zone in India

Airtel mobile customers will be able to access popular Google services on their mobile phones at zero data cost

exchange4media Staff Jun 27, 2013 7:54 AM

Michael Lee to take the helm at Saatchi & Saatchi Greater China

Michael Lee has been promoted to CEO. In this role, he will lead the Saatchi & Saatchi offices in Shanghai, Beijing, Hong Kong and Guangzhou

exchange4media Staff Jun 27, 2013 7:52 AM

Prasenjeet Bagchi, Chief Marketing Officer, SMS Taxicabs

Every advertiser has their own understanding and need of media. OOH has often been used as a primary launch medium to break a campaign, or even before that, to create teasers. It’s not a choice, but a compulsion for every advertiser to include OOH in their plan; else they lose out on the large traveling population during their long timeshare of the day. But the share of spend on OOH in the plan outlay has to also grow.

exchange4media Staff Jun 27, 2013 12:00 AM

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