"Marketers need to invest higher percentage of media spends in radio"

With cover prices of newspapers & subscription, as well as ad rates of TV channels expected to go up, radio can become a handy option for clients, says B Surendar, COO, Red FM/Suryan FM

by Saloni Surti
Published - Sep 20, 2013 8:55 AM Updated: Sep 20, 2013 8:55 AM
"Marketers need to invest higher percentage of media spends in radio"

With cover prices of newspapers & subscription as well as ad rates of TV channels expected to go up sharply, radio can come in handy in optimising the business potential of clients, says B Surendar, COO, Red FM/ Suryan FM More

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