Date-wise News
News Flash: Sri Adhikari Brothers launches comedy channel on YouTube

Sri Adhikari Brothers is launching its humour channel, Masti Khor, along with YouTube Comedy Week on Sept 5. The group plans to launch three more YouTube channels in different genres

exchange4media Staff Sep 5, 2013 2:55 PM

Dipika Pallikal incident brings lack of empathy by brands to the fore

Axis Bank is in the news for all the wrong reasons. The simple error could have been handled sensitively, but the callous attitude by the brand has resulted in damage to its image

Priyanka Mehra Sep 5, 2013 9:36 AM

CA Media Digital appoints Ashish Joshi

Joshi joins as VP Digital and Business Head – Fluence. He will also help incubate and grow various consumer facing businesses in new media

exchange4media Staff Sep 5, 2013 9:32 AM

HCL ventures into healthcare; awards creative mandate to Draftfcb Ulka

After multiple rounds of the pitch process, HCL Healthcare has assigned its creative duties to Draftfcb Ulka. The agency will also handle the brand's corporate business

Twishy Sep 5, 2013 9:30 AM

MMA India Forum: Deconstructing mobile marketing

The first day of the Forum saw industry experts discuss and debate ways of ensuring long-term sustainable mobile marketing and advertising strategies

Ankur Gaurav Sep 5, 2013 8:59 AM

CA Media Digital appoints Ashish Joshi

Joshi joins as VP Digital and Business Head – Fluence. He will also help incubate and grow various consumer facing businesses in new media

exchange4media Staff Sep 5, 2013 8:40 AM

Google carries forward sweet treat legacy with Android KitKat

Google will be using a brand name for the first time; has come out with extensive marketing to back the initiative

Saloni Surti Sep 5, 2013 8:34 AM

Dipika Pallikal incident brings lack of empathy by brands to the fore

Axis Bank is in the news for all the wrong reasons. The simple error could have been handled sensitively, but the callous attitude by the brand has resulted in damage to its image

Priyanka Mehra Sep 5, 2013 8:21 AM

Digital push increases engagement for Colgate Visible White

From celebrity association on social to a 360-degree approach involving display, search & mobile - Colgate Visible White goes digital in a big way to increase visibility

Priyanka Nair Sep 5, 2013 8:17 AM

10+2 ad cap will open up non-FCT revenue options: Punit Pandey

The ad cap will open up a separate revenue stream; besides, pushing up yield will compel channels to up the quality of their content, says the EVP, New Media, 9X Media

Abhinav Trivedi Sep 5, 2013 7:49 AM

MSM extends brand KBC on mobile for greater traction

With mobile being able to increase the life of a show & create a connect between contestants & the TG, MSM is banking on the mobile app to draw additional eyeballs to the show

Saloni Surti Sep 5, 2013 7:47 AM

HCL ventures into healthcare; awards creative mandate to Draftfcb Ulka

After multiple rounds of the pitch process, HCL Healthcare has assigned its creative duties to Draftfcb Ulka. The agency will also handle the brand's corporate business

Twishy Sep 5, 2013 7:45 AM

Marketing is in one of its most exciting phases: Anuradha Aggarwal

The Senior VP, Brand Communication Insights, Vodafone India says that youth marketing is no different from general marketing and requires creativity

Saloni Surti Sep 5, 2013 7:42 AM

EEMAGINE 2013 gets underway in Jaipur from today

Bigwigs of the events and entertainment industry converge at Jaipur from Sept 5 to 7 to discuss the challenges & opportunities, besides awarding the EEMAX winners

Saloni Surti Sep 5, 2013 7:40 AM