HCL ventures into healthcare; awards creative mandate to Draftfcb Ulka
After multiple rounds of the pitch process, HCL Healthcare has assigned its creative duties to Draftfcb Ulka. The agency will also handle the brand's corporate business
HCL, an Indian multinational company, has forayed into the healthcare industry. Since its inception, HCL has been known for its expertise in IT services and hardware products; this is the first time the company is venturing into a non-IT business.
Highly placed sources have confirmed the news to exchange4media. However, when contacted, HCL officials refrained from commenting on the development.
A couple of months ago, HCL invited most major agencies to participate in the pitch process in New Delhi. More than the business, it was an opportunity for every agency to make an entry into the HCL system. After multiple rounds, HCL Healthcare awarded the creative duties to Draftfcb Ulka, also managing its corporate business. It must have been a sigh of relief to Draftfcb Ulka as it is on a winning spree, and consolidating the HCL business after losing Infosystems to Saatchi & Saatchi. Recently, exchange4media also reported that the agency was awarded with the creative duties of Usha sewing machines (Usha finds new 'asha' in Draftfcb Ulka; awards creative mandate).
The HCL healthcare brand will be competing against big players in the market such as Fortis, Max, Apollo and so on. The company will initially open multiple clinics and hospitals in Delhi and NCR, and will expand the business across India later on. Draftfcb Ulka will partner with HCL Healthcare in developing the brand positioning and creative communications.
Meanwhile, the media pitch is under process and a decision on a media partner will be taken soon.
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