Guest Column: Parag Dhurke, Director, Gloocal Communications, talks about how the PR and digital marketing industry is driving Indian healthcare brands

Parag Dhurke Jan 4, 2023 2:25 PM


With consumers showing an increasing need to be cautious about their health, startups have taken to social media and digital platforms, and are creating quite a buzz

Nilanjana Basu Sep 7, 2022 8:47 AM

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At e4m Health Marcom Conference, industry experts deliberated on the topic of 'health as a sellable asset for marketers and brands'

exchange4media Staff Jul 20, 2022 2:43 PM


Prior to this, Amjad was associated with Godrej Group as Group Global Head Corporate Affairs

exchange4media Staff Jun 7, 2022 10:27 AM

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Corporate Affairs teams work with key stakeholders like government, municipals, hospital setups to frame policies, IEC material, and streamline communication to beat misnomers & grapevines

Shrabasti Mallik May 3, 2022 8:52 AM

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In today’s edition of e4m Pride of India series, the Chief Revenue Officer of Metropolis Healthcare, shares the laboratory’s journey so far, challenges faced during the pandemic & plans for the future

Kanchan Srivastava Apr 13, 2022 8:28 AM


Zenith’s Business Intelligence – OTC Healthcare report forecasts that OTC brands will increase digital ad spend at avg rate of 11% a year between 2021 and 2023

exchange4media Staff Mar 7, 2022 11:16 AM

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At e4m’s PR and Corp Comm 40 under 40 Summit 2021, Aman Gupta, Ajey Maharaj & Dr Rajiv Chhibber discussed the role of the industry during the Covid-19 pandemic

exchange4media Staff Dec 13, 2021 8:45 AM

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The TVCs show both Chanu and Punia's Olympic triumph story as they are shown fighting pain with Amrutanjan’s advanced pain relief body range

exchange4media Staff Dec 4, 2021 12:00 PM


In the TVCs, Hrithik is seen using Flamingo products to overcome pain in his demanding professional lifestyle

exchange4media Staff Nov 27, 2021 7:56 AM

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Dr. Naresh Trehan spoke to Kailashnath Adhikari, MD, Governance Now, in a webcast as part of the Visionary Talk series

exchange4media Staff Nov 22, 2021 8:50 AM

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This association aims to create awareness on diabetes management and early insulin adoption

exchange4media Staff Nov 10, 2021 5:40 PM

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Singh will be reporting to Shravan Subramanyam, President and CEO of the company

exchange4media Staff Oct 18, 2021 5:48 PM

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According to India Consumer Sentiment Index, the overall score is moving in the positive direction with a score of +0.5 over the previous month

exchange4media Staff Aug 11, 2021 12:27 PM


The commercial is presently running on OTT and digital media platforms

exchange4media Staff Jul 20, 2021 1:50 PM

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Sabrina Prince, EVP & Group Management Director, FCB Health Global, spoke on 'Digital Trends for strengthening brand engagement in a remote world,' at the e4m Health Communication Conference

exchange4media Staff Jun 30, 2021 8:54 AM