Of the ads facing action, 69 belonged to the education sector, 41 to healthcare, four to the food & beverages sector and two to personal care

exchange4media Staff Aug 5, 2019 3:15 PM

Maithreyi Jagannathan, Associate Marketing Director, Healthcare P&G & Ajay Vikram CCO, Publicis Singapore, discuss 'Brands as a Force for Good' in the Behind The Work Stage session at Cannes 2019

Neeta Nair Jun 18, 2019 8:54 AM

Otrivin leverages Google’s ‘Ruled By Weather’ predictions, an automated tool that uses the Google Weather Prediction model to reach its consumers when cold and flu is most likely to strike

exchange4media Staff Jun 14, 2019 2:20 PM

Conceptualised by Leo Burnett, the TVC highlights the moments of physical pain that can halt the ambition of today's multi-tasking women

exchange4media Staff Jun 4, 2019 1:44 PM

The association is supported by a 360-degree outreach campaign including television and digital campaigns culminating through an on-ground activation

exchange4media Staff May 29, 2019 2:32 PM

The latest campaign for Women’s Horlicks by FCB India celebrates women who dared to follow their unconventional dreams & showed the world that they are not just mentally but physically strong too

exchange4media Staff Mar 23, 2019 8:37 AM

In the second year of the ‘Be Fearless’ campaign, crafted by FCB India, Horlicks helps kids prepare for their exams and overcome the effects of rote memorisation

exchange4media Staff Feb 19, 2019 1:39 PM

Aishwarya Kar has been appointed to lead the agency’s operations in Bengaluru and will report to Ritika Jauhari- Senior Director, Public Relations & Advocacy

exchange4media Staff Jan 30, 2019 11:24 AM

The movement aims to bridge the widening gap between India’s healthcare infrastructure and highly skilled healthcare professionals

exchange4media Staff Dec 15, 2018 4:18 PM

Sr. Creative Director, Havas Life Sorento, opens up on the evolving healthcare space, his experience while judging Lions 2018 and whether more pharma players are investing in OTC advertising

Misbaah Mansuri Dec 4, 2018 8:01 AM

The India Brand Conclave 2018 hosted by exchange4media in Gurugram witnessed a content enriching panel discussion on the changing landscape of marketing

exchange4media Staff Nov 30, 2018 3:29 PM

The $4 billion valuation is considered too steep by some analysts as the Indian market for ‘health drinks’ is seeing a sharp slowdown in growth

exchange4media Staff Nov 28, 2018 1:01 PM

Experts from Cars24, Volkswagen, IPG Mediabrands, Zee Media, Philips, GSK Consumer Healthcare, GE, MediaKeys India among others will deliver talks at Leela Ambience, Gurugram tomorrow

exchange4media Staff Nov 28, 2018 8:29 AM

The fifth edition of the Indian Marketing Awards and India Brand Conclave 2018 will be held on November 29 in Gurugram

exchange4media Staff Nov 23, 2018 8:56 AM

Zydus Wellness will now own iconic brands such as Complan, Glucon-D and Nycil

exchange4media Staff Oct 24, 2018 4:14 PM

The session was chaired by Devendra Deshpande, Head Content Plus, Mindshare

exchange4media Staff Sep 10, 2018 8:56 AM

Only two days to go, the event provides a stunning showcase of talent, expertise, inspiration and insight for brand marketers

Pallavi Borkar Sep 5, 2018 8:54 AM

SPAG brings together three distinct entities under its wings: SPAG - Public Relations, Public Affairs & Advocacy, D Yellow Elephant – Digital & Social Media and Giga Life – Creative Solutions

exchange4media Staff Jul 23, 2018 6:58 PM

Amar Ujala has evolved a strategy to provide facilities and state of the art technology in small towns in India where healthcare facilities are uneven and not dependable

exchange4media Staff Jul 11, 2018 7:53 PM

#PreserveYourCups campaign initiated by HCG – The specialist in cancer care, is aimed at creating cognizance of how it is important to go for periodic breast cancer screening, so as to not lose the ‘cups’ due to late stage breast cancer treatment

exchange4media Staff Jul 7, 2018 8:56 AM