MMA India Forum: Deconstructing mobile marketing

The first day of the Forum saw industry experts discuss and debate ways of ensuring long-term sustainable mobile marketing and advertising strategies

e4m by Ankur Gaurav
Updated: Sep 5, 2013 8:59 AM
MMA India Forum: Deconstructing mobile marketing

For more than a decade, MMA Forum has established itself to be known as a premier event for marketers in Asia wherein they come together to understand and share innovative mobile marketing initiatives. This year’s focus is on the smartphone phenomenon that has created immense opportunities for marketers to disrupt traditional approaches. With this cause, this year’s event is centred on ‘Deconstructing Mobile’.

MMA India Forum began yesterday with an opening address by Rohit Dadwal, Managing Director, Asia Pacific, MMA. Dadwal was bullish on the rising trend of mobile usage in the country and marked it as the growth accelerator for the mobile marketing industry. He said, “The MMA has grown significantly since 2000. It’s a time when mobile is second only to television in reaching out to masses in this country. Mobile-based marketing spend will double in the next two years.”

The first day of the Forum started with workshops that saw participation from companies such as Madhouse India, Ripple, Vuclip, among others. It took place in Delhi on September 4, 2013.

Industry experts shared views on the role and measurement of rich media mobile advertising, along with how to ensure a long-term sustainable mobile marketing and advertising strategy.

Meera Chopra, Vice President, Head of Advertising, Vuclip APAC and ME said, “The days of appointment viewership are almost over and audience is shifting towards real-time viewing on phones, tablets and other devices. Smartphone media consumption is only 25 per cent lesser to that of a PC.”

Speaking about the brands that have used mobile marketing at its best, Dadwal named HUL, Coca-Cola, McDonald’s and P&G. This might just be the hint to the Smarties Awards 2013 scheduled to take place today.

Watch this space for more…

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