Date-wise News
ZEEL appoints Romil Ramgarhia as Commercial Head

Ramgarhia will directly report to Punit Goenka, MD & CEO, ZEEL, while the entire commercial team at ZEEL will report to Ramgarhia. He takes charge from today

exchange4media Staff Sep 13, 2013 3:31 PM

Print is here to stay for another 20 years: DD Purkayastha

The Chairman, WAN-IFRA, Advisory Council and MD & CEO, ABP says that he is a strong believer of print; it is part of the Indian culture that cannot be eroded anytime soon

Deepa Balasubramanian Sep 13, 2013 9:45 AM

Publicis Omnicom Group is a merger of 'unequals': Sir Martin Sorrell

According to the WPP Chief, an organisational structure, where there is a co-chairman or rotating chairman, won't work in the long-term. Strategically, it's a 180-degree reversal

Shanta Saikia Sep 13, 2013 9:28 AM

Partha Rakshit elected as ASCI Board Chairman

Narendra Ambwani of Agro Tech Foods has been elected as Vice-Chairman; Shashidhar Sinha of Mediabrands India is the new Honorary Treasurer

exchange4media Staff Sep 13, 2013 9:20 AM

Print is here to stay for another 20 years: DD Purkayastha

The Chairman, WAN-IFRA, Advisory Council and MD & CEO, ABP says that he is a strong believer of print; it is part of the Indian culture that cannot be eroded anytime soon

Deepa Balasubramanian Sep 13, 2013 8:58 AM

GST & tax measures play a crucial role in e-commerce: Sundeep Malhotra

The Founder & CEO of Homeshop18 shares his views on FDI in e-commerce, Govt's role in boosting the industry, and plans for the brand, among other things...

Saloni Surti Sep 13, 2013 8:33 AM

Consumer word-of-mouth has become more critical than ever

Rohit Ohri, Executive Chairman, Dentsu India Group talks about creativity in India, industry trends, booming South India market, along with acquisition plans for 2014...

Deepa Balasubramanian Sep 13, 2013 8:31 AM

Make your message the medium: Industry gurus

With the communication explosion that is taking place, the line between various media is diminishing. Brands need to focus on the message rather than obsess with a 360-degree campaign

Gunjan Verma Sep 13, 2013 8:21 AM

Ogilvy & Mather to acquire majority stake in PennyWise Solutions

PennyWise will serve as the digital technology & production centre of excellence for Ogilvy & Mather's India network, as well as the O&M APAC network

exchange4media Staff Sep 13, 2013 7:53 AM

"There is massification of everything, as opposed to customisation"

For marketers today, some of the biggest challenges involve creating experiences for customers & innovation, say experts

Ankur Gaurav Sep 13, 2013 7:52 AM

WPP Chief's 10 key takeaways from the dynamic media landscape

Sir Martin Sorrell lists shift in the centre of power, rise of the web, globalisation, proximity retail, & social responsibility, among others, as important developments in the industry

Priyanka Mehra & Twishy Sep 13, 2013 7:50 AM

Google & Amazon are the most effective new media companies: Sir Martin Sorrell

According to the WPP Chief, Google's success mantra is its five-legged strategy led by Search and followed by Display, Video, Social and Mobile Search

Priyanka Mehra & Twishy Sep 13, 2013 7:48 AM

Xenium Digital launches digital lab

Xenium Lab is an interactive centre wherein brands & media agencies can experience a certain technology, along with content before including it in their media plans

Priyanka Nair Sep 13, 2013 7:45 AM

Times Internet launches Expresso to add value to digital marketing

Expresso is a comprehensive suite of ad technology that aims at increasing intelligence, automation and transparency for online ad targeting and delivery

Saloni Surti Sep 13, 2013 7:44 AM

Micro segmentation is a must in youth marketing: Aditya Swamy

As a youth brand, honesty and care are the two filters that we use to address the young blood, says the EVP and Business Head of MTV India

Priyanka Nair Sep 13, 2013 7:42 AM

Fred Cook, Chief Executive Officer, GolinHarris

The PR industry is evolving from being a media relations function to a strategic marketing and communications discipline. Our work is much more complex than what it used to be, which is why we are moving from being generalists to specialists. It is no longer possible for one person to be good at every aspect of communications, which is the rationale for our G4 redesign. We have moved from a vertical hierarchy of generalists to four communities of specialists. We still have a long way to go. But that is the future.

exchange4media Staff Sep 13, 2013 12:00 AM