Date-wise News
Ramgarhia will directly report to Punit Goenka, MD & CEO, ZEEL, while the entire commercial team at ZEEL will report to Ramgarhia. He takes charge from today
exchange4media Staff 13-September-2013
The Chairman, WAN-IFRA, Advisory Council and MD & CEO, ABP says that he is a strong believer of print; it is part of the Indian culture that cannot be eroded anytime soon
Deepa Balasubramanian 13-September-2013
According to the WPP Chief, an organisational structure, where there is a co-chairman or rotating chairman, won't work in the long-term. Strategically, it's a 180-degree reversal
Shanta Saikia 13-September-2013
Narendra Ambwani of Agro Tech Foods has been elected as Vice-Chairman; Shashidhar Sinha of Mediabrands India is the new Honorary Treasurer
exchange4media Staff 13-September-2013
The Chairman, WAN-IFRA, Advisory Council and MD & CEO, ABP says that he is a strong believer of print; it is part of the Indian culture that cannot be eroded anytime soon
Deepa Balasubramanian 13-September-2013
The Founder & CEO of Homeshop18 shares his views on FDI in e-commerce, Govt's role in boosting the industry, and plans for the brand, among other things...
Saloni Surti 13-September-2013
Rohit Ohri, Executive Chairman, Dentsu India Group talks about creativity in India, industry trends, booming South India market, along with acquisition plans for 2014...
Deepa Balasubramanian 13-September-2013
With the communication explosion that is taking place, the line between various media is diminishing. Brands need to focus on the message rather than obsess with a 360-degree campaign
Gunjan Verma 13-September-2013
PennyWise will serve as the digital technology & production centre of excellence for Ogilvy & Mather's India network, as well as the O&M APAC network
exchange4media Staff 13-September-2013
For marketers today, some of the biggest challenges involve creating experiences for customers & innovation, say experts
Ankur Gaurav 13-September-2013
Sir Martin Sorrell lists shift in the centre of power, rise of the web, globalisation, proximity retail, & social responsibility, among others, as important developments in the industry
Priyanka Mehra & Twishy 13-September-2013
According to the WPP Chief, Google's success mantra is its five-legged strategy led by Search and followed by Display, Video, Social and Mobile Search
Priyanka Mehra & Twishy 13-September-2013
Xenium Lab is an interactive centre wherein brands & media agencies can experience a certain technology, along with content before including it in their media plans
Priyanka Nair 13-September-2013
Expresso is a comprehensive suite of ad technology that aims at increasing intelligence, automation and transparency for online ad targeting and delivery
Saloni Surti 13-September-2013
As a youth brand, honesty and care are the two filters that we use to address the young blood, says the EVP and Business Head of MTV India
Priyanka Nair 13-September-2013
The PR industry is evolving from being a media relations function to a strategic marketing and communications discipline. Our work is much more complex than what it used to be, which is why we are moving from being generalists to specialists. It is no longer possible for one person to be good at every aspect of communications, which is the rationale for our G4 redesign. We have moved from a vertical hierarchy of generalists to four communities of specialists. We still have a long way to go. But that is the future.
exchange4media Staff 13-September-2013
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