Date-wise News
GroupM appoints Atique Kazi to lead Xaxis in India?blur=25

Kazi will report into Prasant Kumar, Head of Trading and Tushar Vyas, Head of Digital for GroupM India. His last stint was with Yahoo

exchange4media Staff Aug 22, 2013 5:37 PM

BoxTV now showcases content from National Geographic?blur=25

BoxTV will feature NGC content for audiences in the Indian Sub-continent. The content will be available for free ad-supported viewing

exchange4media Staff Aug 22, 2013 2:02 PM makes a Bollywood-style entry in the US?blur=25, a ZEE Entertainment initiative, built a 70 ft replica of the Red Fort in New York City, wherein visitors could sign up for a new email ID

exchange4media Staff Aug 22, 2013 1:57 PM

Apollo Tyres is official Tyre Partner for Manchester United?blur=25

Apollo Tyres will leverage the three-year partnership with ManU to raise awareness of its brand among potential customers and business partners

exchange4media Staff Aug 22, 2013 1:54 PM

Ketchum Sampark launches Knowledge Studio?blur=25

The Knowledge Studio will complement the agency's PR offerings with thought leadership-led content & be a growth driver in the online & digital reputation space

exchange4media Staff Aug 22, 2013 1:51 PM

Vizeum India appoints Subhas Warrier as VP, South India?blur=25

Warrier has over 20 years of experience in advertising. He was last leading the South India team at Initiative and was based in Bangalore

exchange4media Staff Aug 22, 2013 11:18 AM

Life OK & Sab TV gain viewership: What are they doing right??blur=25

Media planners and critics cite digitisation, better content and maha-episodes as reasons behind the channels gaining viewership in the last two weeks

Abhinav Trivedi Aug 22, 2013 9:09 AM

Rs 300 cr election bonanza expected for outdoor industry?blur=25

As per industry experts, on an average a national party spends approximately Rs 50 cr per year, while every fifth year this figure burgeons to around Rs 300-350 cr

Priyanka Nair Aug 22, 2013 8:54 AM

Media education suffers from quality & standardisation issues?blur=25

The rapid mushrooming of media institutes in the country has resulted in a serious shortage of faculty and quality education, say industry experts

Ankur Gaurav Aug 22, 2013 8:42 AM

MIB seeks TRAI & PCI's views on FDI cap in b’casting & print media?blur=25

The paper proposes to raise the existing FDI cap of 26%, which is through FIPB route, to 49% through the automatic route in the news sector

exchange4media Staff Aug 22, 2013 8:30 AM

Cupid strikes at Vodafone?blur=25

The brand's latest 'Made for first love' proposition effectively highlights the network credentials in an engaging manner. The ad showing a love-struck teenager making long calls is fresh

Twishy Aug 22, 2013 8:17 AM

Delhi HC dismisses injunction petition filed by Colgate against Pepsodent?blur=25

The development took place yesterday. Much talked about 'Pepsodent Germicheck is 130% better than Colgate' ad to continue to air

Priyanka Mehra Aug 22, 2013 8:12 AM

Be fearless and do something new: Abhijit Avasthi?blur=25

The NCD of Ogilvy India talks about his default journey into advertising, few landmark campaigns, his belief in the importance of mentoring and more...

Priyanka Mehra Aug 22, 2013 8:09 AM

How Facebook got its mobile strategy right??blur=25

With 41% revenues generated through mobile ads, Facebook has been able to monetise this space well. exchange4media takes a look at the takeaways for marketers from this success

Saloni Surti Aug 22, 2013 8:07 AM

Reliance uses radio to take a dig at competitor telecom players?blur=25

Reliance takes forward the humour proposition usually followed by telecom players on radio by taking a dig at Vodafone & Airtel; manages to create higher stickiness

Saloni Surti Aug 22, 2013 7:53 AM

Teamwork Communication to lead Hero Cycles & Hero Motors' PR drive?blur=25

Teamwork will also undertake the repositioning of Hero Cycles as a lifestyle brand. The agency emerged as the frontrunner in a multi-agency pitch process

exchange4media Staff Aug 22, 2013 7:48 AM

Mindshare partners with Meltwater for specialised social media solutions?blur=25

Meltwater will support Mindshare on social listening, data consolidation & reporting. The technology used will draw deeper consumer insights based on real-time feedback via online platforms

exchange4media Staff Aug 22, 2013 7:46 AM

Dainik Jagran's Arun Singh joins National Duniya as Chief GM?blur=25

Arun Singh, who had recently put in his papers as General Manager, Dainik Jagran Group, has joined National Duniya as Chief General Manager

Abhishek Mehrotra Aug 22, 2013 7:45 AM

Vizeum enters Kerala; inks strategic pact with Kerala Publicity Bureau?blur=25

This is Vizeum's fourth office after Mumbai, Delhi and Chennai. The strategic tie-up with Kerala Publicity Bureau gives Vizeum ready access to their clients

exchange4media Staff Aug 22, 2013 7:43 AM