Date-wise News
Vinod Agnihotri back with Amar Ujala as Consulting Editor

Prior to this, Agnihotri had worked for one year with Delhi-based Hindi daily National Duniya, where he was Managing Editor

Abid Hasan Jun 5, 2013 11:55 PM

Starcom Mediavest India appoints Gerald Roche & Sameer Kapoor as VPs

Roche joins Starcom’s Bangalore office. He moves from Madison. Kapoor, who was earlier with Madison Media Plus, joins the organisation’s Gurgaon office

exchange4media Staff Jun 5, 2013 11:50 PM

HT Media embarks on multimedia push for job portal Shine

The multimedia campaign, titled ‘Yaar Tu God Hai’, will continue for 6-8 weeks. HT Media has also tied up with 227 movie theatres for strategic promotions

Abid Hasan Jun 5, 2013 11:15 PM

Increase in ad rates: What's in store for radio?

With all major radio players increasing ad rates in the last few months, exchange4media takes a look at how this move will work out for the industry

Saloni Surti Jun 5, 2013 8:33 PM

Movie marketing made easy…here is how to get it right

While producers have managed to use mobile for tactical purposes, they fail to create strategic use of the device by missing out on long-term engagement, say experts

Saloni Surti Jun 5, 2013 8:28 PM

I am ready to be made small by power of big new ideas: Cannes Lions juror Prathap Suthan

Every other difference will take the last seat in the hall & ideas will be the guests of honour, says the Managing Partner of Bang In The Middle, who is on the jury of Outdoor Lions

Twishy Jun 5, 2013 8:25 PM

Taproot India brings on board Sameer Aasht

With over 12 years of experience across strategy, design and communication agencies, Aasht joins Taproot as Head Strategy and Business

exchange4media Staff Jun 5, 2013 8:22 PM

Taproot India brings on board Sameer Aasht

With over 12 years of experience across strategy, design and communication agencies, Aasht joins Taproot as Head Strategy and Business

exchange4media Staff Jun 5, 2013 8:22 PM

OOH industry looking for consolidation in rates

Entering into long-term deals & taking the innovative route are two ways in which brands are looking at using their monies wisely on outdoor

Priyanka Nair Jun 5, 2013 8:12 PM

G+J ups investment in Networkplay for digital growth

The newly injected funds are to aid product development, services in the digital advertising space, innovations and strategic acquisitions

exchange4media Staff Jun 5, 2013 8:06 PM

Carriage fees for b'casters may go down by 80%: Man Jit Singh

The subscription rate should double or triple; hence, channels will rely more on subscription and less on advertising, says the IBF Prez and MSM CEO

Abhinav Trivedi Jun 5, 2013 7:49 PM

SupersonicAds enters India in pact with PlatformPlay

SupersonicAds allows consumers to opt-in and earn virtual currencies or digital content by completing targeted offers and engaging with leading brands

exchange4media Staff Jun 5, 2013 7:46 PM

eBay and Snapdeal join hands

The partnership seeks to drive more consumer demand for eBay and Snapdeal merchants along with wider selection for India consumers

exchange4media Staff Jun 5, 2013 7:45 PM

Non-fiction shows share of GEC prime time climbs further

The year 2013 has observed the launch of about eight non-fiction shows so far, with another four to five shows in the pipeline

Synjini Nandi Jun 5, 2013 7:43 PM

Cannes Lions: India’s no show in inaugural Innovation category

There are 25 entries shortlisted in the Innovation category. No Indian entry has found a place in this shortlist

exchange4media Staff Jun 5, 2013 7:40 PM

Dentsu Creative Impact bags job portal Shine’s business

The win follows a multi-agency pitch that took place in Delhi. Dentsu Creative Impact has designed a new campaign for Shine, titled ‘Yaar Tu God Hai’

Twishy Jun 5, 2013 7:39 PM

Concept Communication adds three wins to its kitty

Concept Communication gets empanelled with Bank of Maharashtra, Indian Oil Corporation and Mumbai Rail Vikas Corporation

exchange4media Staff Jun 5, 2013 7:39 PM

Lowe Lintas' True Show celebrates the agency's own work

"We genuinely believe that awards are just an excuse to drink, not something that will make or break anyone's life," says R Balki, Chairman & CCO, Lowe Lintas

Sneha Ullal Jun 5, 2013 7:35 PM

McCann Worldgroup bags creative duties of Indian Badminton League

McCann Worldgroup will have the strategic and creative responsibilities for promoting the League. VivaKi Exchange is handling the media duties

exchange4media Staff Jun 5, 2013 6:12 PM

VivaKi Partnerships Unit bags media mandate for Better Option Propmart

The win comes on the back of a multi-agency pitch. The mandate includes print, digital and outdoor media

exchange4media Staff Jun 5, 2013 6:08 PM