Date-wise News
Prior to this, Agnihotri had worked for one year with Delhi-based Hindi daily National Duniya, where he was Managing Editor
Roche joins Starcom’s Bangalore office. He moves from Madison. Kapoor, who was earlier with Madison Media Plus, joins the organisation’s Gurgaon office
exchange4media Staff 05-June-2013
The multimedia campaign, titled ‘Yaar Tu God Hai’, will continue for 6-8 weeks. HT Media has also tied up with 227 movie theatres for strategic promotions
With all major radio players increasing ad rates in the last few months, exchange4media takes a look at how this move will work out for the industry
While producers have managed to use mobile for tactical purposes, they fail to create strategic use of the device by missing out on long-term engagement, say experts
Every other difference will take the last seat in the hall & ideas will be the guests of honour, says the Managing Partner of Bang In The Middle, who is on the jury of Outdoor Lions
With over 12 years of experience across strategy, design and communication agencies, Aasht joins Taproot as Head Strategy and Business
exchange4media Staff 05-June-2013
With over 12 years of experience across strategy, design and communication agencies, Aasht joins Taproot as Head Strategy and Business
exchange4media Staff 05-June-2013
Entering into long-term deals & taking the innovative route are two ways in which brands are looking at using their monies wisely on outdoor
The newly injected funds are to aid product development, services in the digital advertising space, innovations and strategic acquisitions
exchange4media Staff 05-June-2013
The subscription rate should double or triple; hence, channels will rely more on subscription and less on advertising, says the IBF Prez and MSM CEO
SupersonicAds allows consumers to opt-in and earn virtual currencies or digital content by completing targeted offers and engaging with leading brands
exchange4media Staff 05-June-2013
The partnership seeks to drive more consumer demand for eBay and Snapdeal merchants along with wider selection for India consumers
exchange4media Staff 05-June-2013
The year 2013 has observed the launch of about eight non-fiction shows so far, with another four to five shows in the pipeline
There are 25 entries shortlisted in the Innovation category. No Indian entry has found a place in this shortlist
exchange4media Staff 05-June-2013
The win follows a multi-agency pitch that took place in Delhi. Dentsu Creative Impact has designed a new campaign for Shine, titled ‘Yaar Tu God Hai’
Concept Communication gets empanelled with Bank of Maharashtra, Indian Oil Corporation and Mumbai Rail Vikas Corporation
exchange4media Staff 05-June-2013
"We genuinely believe that awards are just an excuse to drink, not something that will make or break anyone's life," says R Balki, Chairman & CCO, Lowe Lintas
McCann Worldgroup will have the strategic and creative responsibilities for promoting the League. VivaKi Exchange is handling the media duties
exchange4media Staff 05-June-2013
The win comes on the back of a multi-agency pitch. The mandate includes print, digital and outdoor media
exchange4media Staff 05-June-2013
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