Date-wise News

Prior to this, Agnihotri had worked for one year with Delhi-based Hindi daily National Duniya, where he was Managing Editor
Abid Hasan Jun 5, 2013 11:55 PM

Roche joins Starcom’s Bangalore office. He moves from Madison. Kapoor, who was earlier with Madison Media Plus, joins the organisation’s Gurgaon office
exchange4media Staff Jun 5, 2013 11:50 PM

The multimedia campaign, titled ‘Yaar Tu God Hai’, will continue for 6-8 weeks. HT Media has also tied up with 227 movie theatres for strategic promotions
Abid Hasan Jun 5, 2013 11:15 PM

With all major radio players increasing ad rates in the last few months, exchange4media takes a look at how this move will work out for the industry
Saloni Surti Jun 5, 2013 8:33 PM

While producers have managed to use mobile for tactical purposes, they fail to create strategic use of the device by missing out on long-term engagement, say experts
Saloni Surti Jun 5, 2013 8:28 PM

With over 12 years of experience across strategy, design and communication agencies, Aasht joins Taproot as Head Strategy and Business
exchange4media Staff Jun 5, 2013 8:22 PM

With over 12 years of experience across strategy, design and communication agencies, Aasht joins Taproot as Head Strategy and Business
exchange4media Staff Jun 5, 2013 8:22 PM

Entering into long-term deals & taking the innovative route are two ways in which brands are looking at using their monies wisely on outdoor
Priyanka Nair Jun 5, 2013 8:12 PM

The newly injected funds are to aid product development, services in the digital advertising space, innovations and strategic acquisitions
exchange4media Staff Jun 5, 2013 8:06 PM

The subscription rate should double or triple; hence, channels will rely more on subscription and less on advertising, says the IBF Prez and MSM CEO
Abhinav Trivedi Jun 5, 2013 7:49 PM

SupersonicAds allows consumers to opt-in and earn virtual currencies or digital content by completing targeted offers and engaging with leading brands
exchange4media Staff Jun 5, 2013 7:46 PM

The partnership seeks to drive more consumer demand for eBay and Snapdeal merchants along with wider selection for India consumers
exchange4media Staff Jun 5, 2013 7:45 PM

The year 2013 has observed the launch of about eight non-fiction shows so far, with another four to five shows in the pipeline
Synjini Nandi Jun 5, 2013 7:43 PM

There are 25 entries shortlisted in the Innovation category. No Indian entry has found a place in this shortlist
exchange4media Staff Jun 5, 2013 7:40 PM

Concept Communication gets empanelled with Bank of Maharashtra, Indian Oil Corporation and Mumbai Rail Vikas Corporation
exchange4media Staff Jun 5, 2013 7:39 PM

"We genuinely believe that awards are just an excuse to drink, not something that will make or break anyone's life," says R Balki, Chairman & CCO, Lowe Lintas
Sneha Ullal Jun 5, 2013 7:35 PM

McCann Worldgroup will have the strategic and creative responsibilities for promoting the League. VivaKi Exchange is handling the media duties
exchange4media Staff Jun 5, 2013 6:12 PM

The win comes on the back of a multi-agency pitch. The mandate includes print, digital and outdoor media
exchange4media Staff Jun 5, 2013 6:08 PM