Authors

According to the Managing Partner of THEY, brands need to follow three crucial laws – distinct relevance, coherence & participation in order to acquire an iconic status

Sneha Ullal 26-November-2013

The Head of Facebook India talks about the transformation of FB from a fun social network to an advtg & mktg tool, the company's continuous efforts in educating brands & agencies, and much more...

Sneha Ullal 22-November-2013

The English brand identity & communications expert says that Indian companies face a psychological problem; they lack confidence in seeing Indian brands on a world stage

Sneha Ullal 01-October-2013

Arunachalam Muruganantham, CEO, Jayashree Industries shares his inspiring story of tireless research, failures and lack of support, and eventual success and global recognition

Sneha Ullal 01-October-2013

From promoting innovative packages, ensuring strong mobile presence, providing incentives & building a hybrid model, travel agencies have jumped into action to serve the new Indian traveller

Sneha Ullal 21-August-2013

Clift will deliver a talk on digital media and changing brand communications at an exclusive exchange4media conference in Mumbai today

Sneha Ullal 06-August-2013

Clift will deliver a talk on digital media and changing brand communications at an exclusive exchange4media conference in Mumbai today

Sneha Ullal 06-August-2013

Banking on video, leveraging big data & marketers and agencies working in tandem are three key steps to reap benefits from social media, say digital honchos

Sneha Ullal 27-July-2013

"We genuinely believe that awards are just an excuse to drink, not something that will make or break anyone's life," says R Balki, Chairman & CCO, Lowe Lintas

Sneha Ullal 05-June-2013

Umbrella Design gives city its own unique identity at BMC’s behest; Critics take to the micro blogging site to discuss what works, what doesn't...

Sneha Ullal 16-May-2013