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Critical purpose can drive a brand's ability to generate unprompted choice: Tjaco Walvis

According to the Managing Partner of THEY, brands need to follow three crucial laws – distinct relevance, coherence & participation in order to acquire an iconic status

Sneha Ullal Nov 26, 2013 8:18 AM

With Facebook, it's prime time, all the time: Kirthiga Reddy

The Head of Facebook India talks about the transformation of FB from a fun social network to an advtg & mktg tool, the company's continuous efforts in educating brands & agencies, and much more...

Sneha Ullal Nov 22, 2013 8:46 AM

Indian brands do not believe that India is worth it: Wally Olins

The English brand identity & communications expert says that Indian companies face a psychological problem; they lack confidence in seeing Indian brands on a world stage

Sneha Ullal Oct 1, 2013 7:52 AM

"To succeed, it's important to unlearn what you've learnt"

Arunachalam Muruganantham, CEO, Jayashree Industries shares his inspiring story of tireless research, failures and lack of support, and eventual success and global recognition

Sneha Ullal Oct 1, 2013 7:51 AM

OTAs & tour operators market aggressively to target the Indian on the move

From promoting innovative packages, ensuring strong mobile presence, providing incentives & building a hybrid model, travel agencies have jumped into action to serve the new Indian traveller

Sneha Ullal Aug 21, 2013 8:40 AM

Simon Clift, former Global CMO, Unilever @The CMO League today

Clift will deliver a talk on digital media and changing brand communications at an exclusive exchange4media conference in Mumbai today

Sneha Ullal Aug 6, 2013 9:45 AM

Simon Clift, former Global CMO, Unilever @The CMO League today

Clift will deliver a talk on digital media and changing brand communications at an exclusive exchange4media conference in Mumbai today

Sneha Ullal Aug 6, 2013 8:12 AM

How marketers can best conquer social media?

Banking on video, leveraging big data & marketers and agencies working in tandem are three key steps to reap benefits from social media, say digital honchos

Sneha Ullal Jul 27, 2013 9:33 AM

Lowe Lintas' True Show celebrates the agency's own work

"We genuinely believe that awards are just an excuse to drink, not something that will make or break anyone's life," says R Balki, Chairman & CCO, Lowe Lintas

Sneha Ullal Jun 5, 2013 7:35 PM

Mumbai's new logo meets with mixed reactions on Twitter

Umbrella Design gives city its own unique identity at BMC’s behest; Critics take to the micro blogging site to discuss what works, what doesn't...

Sneha Ullal May 16, 2013 7:47 PM

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