Date-wise News
Axe goes larger than life for its ‘space effect’ OOH campaign

King-size installation of the Axe Apollo can next to a giant astronaut has been grabbing eyeballs across strategic locations in Mumbai

Priyanka Nair May 16, 2013 10:12 PM

Brands creating customer pull with TVCs on YouTube

According to experts, releasing TVCs on YouTube helps brands gain visibility that is quantifiable and creates a multiplier effect

Priyanka Nair May 16, 2013 9:06 PM

Havas Worldwide appoints Vivek Rao as ECD Mumbai

Rao will partner Shavon Barua, President West & South and help her with creative duties for Mumbai

exchange4media Staff May 16, 2013 8:42 PM

Havas Worldwide appoints Vivek Rao as ECD Mumbai

Rao will partner Shavon Barua, President West & South and help her with creative duties for Mumbai

exchange4media Staff May 16, 2013 8:42 PM

Will we see the revival of the 'long copy'?

As the results of the Longhand Awards are announced, exchange4media explores whether this form of copy is here to stay

Priyanka Mehra May 16, 2013 8:40 PM

Mahesh Samat to launch Hindi GEC Epic in August

Epic proposes to be a first-of-its-kind segmented channel in the Hindi entertainment category, offering a modern take on Indian history

exchange4media Staff May 16, 2013 8:38 PM

Leaders advise young aspirants to make the best of Portfolio Night

Santosh Padhi, Arun Iyer, Ashish Khazanchi & Sonal Dabral state their expectations from JWT’s Portfolio Night & share pearls of wisdom for the young lot

Priyanka Mehra May 16, 2013 8:35 PM

Digitisation will heavily impact media stocks: Experts

Broadcasting & DTH stocks have seen a surge in value in the stock market post DAS announcement. Experts predict a huge rise in investments post digitisation

Abhinav Trivedi May 16, 2013 8:28 PM

News channels fail to adhere to self-regulated ad duration

Despite opting for 21 mins of free commercial timing for Hindi news channels & 18 mins for English news channels, violation of ad duration continues

Abid Hasan May 16, 2013 8:24 PM

Thought auction is the only thing giving radio industry sleepless nights?

In addition to pre-auction issues such as base price & license period, post-auction challenges such as management, IT support & increased costs add to the players’ woes

Saloni Surti May 16, 2013 8:08 PM

Focus bags creative duties of ICA

The mandate includes integrated marketing approach for internal & external communication via ATL & BTL activities. The win comes post a multi-agency pitch

exchange4media Staff May 16, 2013 8:00 PM

BM announces new leadership team in APAC

Patrick Ford named Regional Chairman; Matt Stafford to lead Greater China ops; Prema Sagar part of newly-created Senior Executive Leadership Team

exchange4media Staff May 16, 2013 7:57 PM

Maxus drives away with redBus’ media mandate

The win comes on the back of a multi-agency pitch and close on the heels of Maxus bagging the Nestle Digital and Tata Tea accounts

exchange4media Staff May 16, 2013 7:50 PM

HT, The Hindu win laurels at INMA Global Awards 2013

HT’s ‘You Read, They Learn’ initiative secured first position in social change category. The Hindu’s ‘Undumb India’ campaign on social media won accolades

exchange4media Staff May 16, 2013 7:49 PM

Shafalika Saxena to bid adieu as CMO of Microsoft India

It is learnt that June 28 will be her last working day with Microsoft India. Highly placed sources say that Saxena will be moving to the US due to family reasons

exchange4media Staff May 16, 2013 7:48 PM

Mumbai's new logo meets with mixed reactions on Twitter

Umbrella Design gives city its own unique identity at BMC’s behest; Critics take to the micro blogging site to discuss what works, what doesn't...

Sneha Ullal May 16, 2013 7:47 PM

HT launches its own Medianet

Introduced as ‘Brand Promotions’, the objective is to provide a media tool to promote & build brands in an impactful way & in a relevant environment

Abid Hasan May 16, 2013 7:45 PM

Condé Nast Traveller to launch in the Mid-East in 2014

This will be the eighth edition of the magazine. The group has associated with Arab Publishing Partners to launch in the Middle East

exchange4media Staff May 16, 2013 2:17 AM

PHD and Cannes Lions to turn festival into a mass scale game

Delegates at this year’s Cannes Lions festival are set to join an MMOG – a massive multiplayer online game – with the launch of the official Cannes Lions app

exchange4media Staff May 16, 2013 2:11 AM

7% growth in ad revenues boost DB Corp’s FY13 performance

We witnessed healthy growth in our top line & overall profitability led by benefits of innovation & market development, says Sudhir Agarwal, MD, DB Corp

exchange4media Staff May 16, 2013 1:42 AM