King-size installation of the Axe Apollo can next to a giant astronaut has been grabbing eyeballs across strategic locations in Mumbai

Priyanka Nair May 16, 2013 10:12 PM

According to experts, releasing TVCs on YouTube helps brands gain visibility that is quantifiable and creates a multiplier effect

Priyanka Nair May 16, 2013 9:06 PM

Rao will partner Shavon Barua, President West & South and help her with creative duties for Mumbai

exchange4media Staff May 16, 2013 8:42 PM

Rao will partner Shavon Barua, President West & South and help her with creative duties for Mumbai

exchange4media Staff May 16, 2013 8:42 PM

As the results of the Longhand Awards are announced, exchange4media explores whether this form of copy is here to stay

Priyanka Mehra May 16, 2013 8:40 PM

Epic proposes to be a first-of-its-kind segmented channel in the Hindi entertainment category, offering a modern take on Indian history

exchange4media Staff May 16, 2013 8:38 PM

Santosh Padhi, Arun Iyer, Ashish Khazanchi & Sonal Dabral state their expectations from JWT’s Portfolio Night & share pearls of wisdom for the young lot

Priyanka Mehra May 16, 2013 8:35 PM

Broadcasting & DTH stocks have seen a surge in value in the stock market post DAS announcement. Experts predict a huge rise in investments post digitisation

Abhinav Trivedi May 16, 2013 8:28 PM

Despite opting for 21 mins of free commercial timing for Hindi news channels & 18 mins for English news channels, violation of ad duration continues

Abid Hasan May 16, 2013 8:24 PM

In addition to pre-auction issues such as base price & license period, post-auction challenges such as management, IT support & increased costs add to the players’ woes

Saloni Surti May 16, 2013 8:08 PM

The mandate includes integrated marketing approach for internal & external communication via ATL & BTL activities. The win comes post a multi-agency pitch

exchange4media Staff May 16, 2013 8:00 PM

Patrick Ford named Regional Chairman; Matt Stafford to lead Greater China ops; Prema Sagar part of newly-created Senior Executive Leadership Team

exchange4media Staff May 16, 2013 7:57 PM

The win comes on the back of a multi-agency pitch and close on the heels of Maxus bagging the Nestle Digital and Tata Tea accounts

exchange4media Staff May 16, 2013 7:50 PM

HT’s ‘You Read, They Learn’ initiative secured first position in social change category. The Hindu’s ‘Undumb India’ campaign on social media won accolades

exchange4media Staff May 16, 2013 7:49 PM

It is learnt that June 28 will be her last working day with Microsoft India. Highly placed sources say that Saxena will be moving to the US due to family reasons

exchange4media Staff May 16, 2013 7:48 PM

Umbrella Design gives city its own unique identity at BMC’s behest; Critics take to the micro blogging site to discuss what works, what doesn't...

Sneha Ullal May 16, 2013 7:47 PM

Introduced as ‘Brand Promotions’, the objective is to provide a media tool to promote & build brands in an impactful way & in a relevant environment

Abid Hasan May 16, 2013 7:45 PM

This will be the eighth edition of the magazine. The group has associated with Arab Publishing Partners to launch in the Middle East

exchange4media Staff May 16, 2013 2:17 AM

Delegates at this year’s Cannes Lions festival are set to join an MMOG – a massive multiplayer online game – with the launch of the official Cannes Lions app

exchange4media Staff May 16, 2013 2:11 AM

We witnessed healthy growth in our top line & overall profitability led by benefits of innovation & market development, says Sudhir Agarwal, MD, DB Corp

exchange4media Staff May 16, 2013 1:42 AM