Maxus drives away with redBus’ media mandate
The win comes on the back of a multi-agency pitch and close on the heels of Maxus bagging the Nestle Digital and Tata Tea accounts
Published - May 16, 2013 7:50 PM Updated: May 16, 2013 7:50 PM
Maxus has been assigned the media mandate for online bus ticket-booking site redBus in a recently conducted pitch process that saw the participation of leading agencies such as Mindshare, Madison, ZenithOptimedia and MudraMax. The win comes on the heels of Maxus winning the businesses of Nestle Digital in Delhi and Tata Tea in Bangalore, among others. The redBus business is estimated at $5 million in India.
Sanchayeeta Verma, GM, Maxus South, who is the key lead in the pitch, said that redBus is a highly reputed name in the travel space. “We are very excited with this win and believe our role is to help our clients navigate and maximise the opportunities of change in an always-on, fully digitised media world. And we are looking forward to partnering redBus in their exciting journey towards exponential growth.”
LK Gupta, Chief Marketing Officer, redBus added here, “As an e-commerce travel brand launching in mass media for the first time, we were looking for the right blend of aggressive presence, yet delivering efficiently for the business. In Maxus, we found a partner that showed innate understanding of what our business needs are, and complementing it with sound planning and buying capabilities in media. We’re excited to embark on this exciting journey during which we’re sure Ajit (Varghese, MD, Maxus & Motivator - South Asia) and his team will be big contributors.”
redBus commenced operations in 2005, started with a personal experience of the founder members.
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