lk-gupta
Linen Lintas launches a new campaign for CarDekho.com with ‘Mr. I Know’?blur=25

The new campaign has not only given birth to an interesting character called ‘Mr. I know’, but also takes the earlier story of ‘Suno Nahi Dekho’ forward

exchange4media Staff Dec 27, 2014 9:53 AM

Linen Lintas appointed creative partner for CarDekho.com?blur=25

Linen Lintas has unveiled a campaign showcasing vital attributes of the online auto player. The agency will work towards delivering creative and strategic insights & solutions to CarDekho.com

exchange4media Staff Sep 10, 2014 11:45 AM

LK Gupta quits redBus; joins Girnar Soft as CMO?blur=25

Having spent over two decades in consumer products companies like Gillette, P&G and LG, this is the second e-commerce company for which Gupta will be heading marketing

Priyanka Mehra May 14, 2014 8:02 AM

With nation’s eyes on May 16, premium rates on TV don’t deter marketers?blur=25

Brands are looking forward to association, interaction & eyeballs on Counting Day rather than ROI. Being contextual and relevant to their TG are important factors while deciding on the news channels to advertise

Abid Hasan May 6, 2014 9:47 AM

Maxus drives away with redBus’ media mandate?blur=25

The win comes on the back of a multi-agency pitch and close on the heels of Maxus bagging the Nestle Digital and Tata Tea accounts

exchange4media Staff May 16, 2013 7:50 PM

Maxus drives away with redBus’ media mandate?blur=25

The win comes on the back of a multi-agency pitch and close on the heels of Maxus bagging the Nestle Digital and Tata Tea accounts

exchange4media Staff May 15, 2013 2:19 AM

"If we are useful to consumers, they will reward us with patronage"?blur=25

LK Gupta, CMO of redBus talks about the online bus ticketing segment in India, redBus’ business model and reasons behind launching its first ever mktg campaign

Twishy May 10, 2013 8:23 PM

Digital mktg is better rooted now, but remains a complicated concept?blur=25

While digital mktg forms an integral part of the media mix, marketers still struggle with factors such as measurement, RoI & digital brief, say experts

Saloni Surti Apr 20, 2013 7:50 PM

RedBus ropes in LG’s LK Gupta as CMO?blur=25

Pilani Soft Labs, the company behind RedBus, has brought on board Gupta to chart out its next stage of growth enabled by consumer marketing

exchange4media Staff Mar 7, 2013 8:24 PM

LK Gupta resigns from LG Electronics?blur=25

LK Gupta, who leaves LG Electronics after a stint of five years, has confirmed the development to exchange4media

Arshiya Khullar Dec 19, 2012 7:26 PM

LK Gupta resigns from LG Electronics as Chief Marketing Officer?blur=25

LK Gupta, who leaves LG Electronics after a stint of five years, has confirmed the development to exchange4media

Arshiya Khullar Dec 18, 2012 6:19 PM

LG earmarks Rs 5 cr for 20-20 Win Win contest?blur=25

LG India kickstarts its latest cricket promotion with the 20-20 Win Win contest. This campaign aims to create a strong proposition for LG Brand shops

exchange4media Staff Aug 8, 2012 7:37 PM

LG's on-ground bid to offer experience?blur=25

Designed as a direct-contact initiative, LG's Lifestyle and Service on Wheels has completed a 16-city tour so far to offer product experience to consumers

Deepa Balasubramanian Jul 10, 2012 10:01 PM

Pitch Madison Media Ad Outlook to be unveiled on Feb 17?blur=25

How did the media & the advertising industry perform in 2011? What lies ahead in 2012? Pitch Madison Media Advertising Outlook will reveal all on Feb 17

exchange4media Staff Jan 31, 2012 11:52 AM

ICC CWC’11:  And the winner is… the advertisers too?blur=25

It was a dream run not just for the jubilant Team India at the ICC Cricket World Cup 2011. Advertisers too rode the euphoria wave and reaped rich dividends. Hyundai, LG and Nike share how they leveraged the craze for the Cup…

Preeti Hoon Apr 4, 2011 9:04 AM

LG to increase digital budget by 50 pc in 2011?blur=25

Consumer electronics major LG is quite bullish about the digital medium and has decided to up the budget for its digital spends in the year 2011, believing it to be the medium of the future.

Preeti Hoon Nov 15, 2010 7:22 AM

LG ups marketing spends up by 15-20 per cent this festive season?blur=25

LK Gupta, Chief Marketing Officer, LG India, tells exchange4media why cutting down prices is not always the right way to lure the customer and shares the consumer electronics major’s festive season plans.

Preeti Hoon Nov 4, 2010 8:28 AM