redbus
Prakash Sangam redBus

Prakash Sangam, CEO, redBus, tells us more about the new service rPool, signing MS Dhoni as brand ambassador, plans for 2019 and more

Neethu Mohan Jun 14, 2019 9:00 AM

redBus

redBus launches an integrated marketing campaign with the ace cricketer, who is also its new brand ambassador

exchange4media Staff May 8, 2019 3:55 PM

With the Karnataka Legislative Assembly Elections just around the corner, various brands have stepped up their civic role by launching campaigns to remind the citizens in Karnataka to vote

Neethu Mohan May 11, 2018 8:54 AM

Ibibo owned redBus expands into Latin America

Ibibo’s portfolio company redBus, is India’s largest bus ticketing platform. Besides Latin America, redBus has also launched operations in Malaysia and Singapore

exchange4media Staff Jul 12, 2016 8:12 AM

Is the $100 bn online services market the way to go for Snapdeal?

Snapdeal forays into the USD 100 billion market of online services with its tie ups with Zomato, Cleartrip, UrbanClap and redBus

Madhuwanti Saha Jul 11, 2016 7:54 AM

 Digital wallet MobiKwik unveils new brand identity and logo

MobiKwik recently released its new tagline 'Discover MobiKwik Wallet - The easiest way to pay!' and a new logo as part of rebranding

exchange4media Staff Oct 31, 2014 2:41 PM

GroupM ESP facilitates key deals for the South Indian International Movie Awards

GroupM ESP implemented sponsorship deals for AskMe.com, Havells, RedBus.in, and Chola MS to leverage the SIIMA sponsorship platform

exchange4media Staff Sep 18, 2014 11:44 AM

LK Gupta quits redBus; joins Girnar Soft as CMO

Having spent over two decades in consumer products companies like Gillette, P&G and LG, this is the second e-commerce company for which Gupta will be heading marketing

Priyanka Mehra May 14, 2014 8:02 AM

Maxus bags the media mandate for Kotak Mahindra Group

The win comes on the back of multi-agency pitch. Maxus India has added quite a few new businesses this year, including Ruchi Soya Industries, Tata Tea, Redbus and Musafir.com, besides retaining the L'Oreal biz

exchange4media Staff Dec 28, 2013 8:25 AM

Maxus bags the media mandate for Kotak Mahindra Group

The win comes on the back of multi-agency pitch. Maxus India has added quite a few new businesses this year, including Ruchi Soya Industries, Tata Tea, Redbus and Musafir.com, besides retaining the L’Oreal biz

exchange4media Staff Dec 27, 2013 1:43 PM

Goibibo.com awards creative duties to JWT

Highly placed sources have confirmed the news to exchange4media. Recently, the travel booking site had appointed ITSA as its creative agency

Twishy Dec 5, 2013 10:30 AM

Goibibo.com awards creative duties to JWT

Highly placed sources have confirmed the news to exchange4media. Recently, the travel booking site had appointed ITSA as its creative agency

Twishy Dec 5, 2013 7:55 AM

"We aim to cater to SMEs that don't have access to large media agencies"

Our vision is to enable marketers with discovery, shortlisting, planning and execution of their media plan, says Mayank Bidawatka, Co-founder & CEO, The Media Ant

Deepa Balasubramanian Sep 17, 2013 8:41 AM

Naspers, through its Indian subsidiary, ibiboGroup acquires redBus

The combined volumes of redBus.in and ibiboGroup’s existing travel assets makes the group one of the biggest online travel players in India

exchange4media Staff Jun 24, 2013 5:08 PM

Maxus drives away with redBus’ media mandate

The win comes on the back of a multi-agency pitch and close on the heels of Maxus bagging the Nestle Digital and Tata Tea accounts

exchange4media Staff May 16, 2013 7:50 PM

Maxus drives away with redBus’ media mandate

The win comes on the back of a multi-agency pitch and close on the heels of Maxus bagging the Nestle Digital and Tata Tea accounts

exchange4media Staff May 15, 2013 2:19 AM

"If we are useful to consumers, they will reward us with patronage"

LK Gupta, CMO of redBus talks about the online bus ticketing segment in India, redBus’ business model and reasons behind launching its first ever mktg campaign

Twishy May 10, 2013 8:23 PM

RedBus ropes in LG’s LK Gupta as CMO

Pilani Soft Labs, the company behind RedBus, has brought on board Gupta to chart out its next stage of growth enabled by consumer marketing

exchange4media Staff Mar 7, 2013 8:24 PM