redBus deepens regional connect with Marathi Ad campaign

redBus has launched a new Maharashtra-focused ad campaign, Majhi bus, manjhe redBus, celebrating the role of buses in connecting every corner of the state. As Maharashtra continues to be the largest state for bus travel on redBus, the campaign captures its vibrant travel culture through humour and familiarity. The ads showcase redBus’ core strengths: wide connectivity and affordable ticketing while catering to the needs of different needs of Maharashtrians - from discounts to route connectivity, according to a press release.

The Majhi bus, manjhe redBus ad films bring to life everyday characters like Shinde Kaku and Aaba, who comically deliver a deeper message - how redBus is the ultimate travel app for all Maharashtrians. Through witty, slice-of-life storytelling, the campaign reinforces how redBus enables travellers across Maharashtra to explore routes from Wai to Wani, Mumbai to Malvan, and beyond.

With this campaign, redBus is doubling down on its commitment to regional storytelling, using humour rooted in local culture to communicate product features that matter most to passengers - affordability, convenience, and reach. The films are airing across YouTube, Meta platforms, leading streaming platforms - JioHotstar and Spotify. redBus will air the ads across leading Marathi regional television channels, including Star Pravah, Zee Marathi, Sony Marathi and Lokmat 18 News and will also engage in auto branding to bring alive everyday travel stories from across Maharashtra in a relatable, entertaining format.

The Majhi bus, manjhe redBus campaign continues to unfold, with more ad films in the pipeline that will spotlight new characters and stories celebrating Maharashtra’s unique travel spirit.

The ad series captures the humour and warmth of everyday India through relatable, Marathi slice-of-life moments. In “Wide Connectivity,” a lighthearted roadside gossip turns into a clever nod to redBus’s far-reaching presence, while “Affordable Buses” uses a funny misunderstanding among friends to highlight the brand’s promise of swasta ani masta (affordable and fun) travel across Maharashtra. The first film, “Wide Connectivity,” shows a roadside chat turning into a witty reminder: “Majhi bus, manjhe redBus.” The second, “Affordable Buses,” humorously depicts friends mishearing “Aaba gele” as “Father went travelling,” highlighting redBus’s swasta ani masta (affordable and fun) travel options. Both films use Marathi humour and everyday moments to showcase redBus as an inseparable part of Maharashtra’s travel culture, connecting people, places, and stories while remaining accessible and proudly local.

Film 1: "Wide Connectivity" – redBus Jaate Sagli Kade

“Wide Connectivity” captures the humour and spontaneity of everyday India. The film opens near a busy roadside as a bus halts momentarily. Pooja, a 24–25-year-old college girl, spots her neighbour Shinde Kaku seated inside the bus and calls out to her with fresh gossip that Patil’s daughter has eloped to Nanded with Joshi. Shinde Kaku, caught between shock and amusement, exclaims, “Aiyaa! Palun geli, redBus karun nahi geli?” — “Oh no! She ran away… but didn’t go by redBus?”

The film closes with the voiceover: “Mumbai te Malvan ki Latur te Pune. Ikde, tikde, RedBus pohochavte sagli kade, Majhi bus, manjhe redBus.” (From Mumbai to Malvan, from Latur to Pune, redBus goes everywhere. My bus, redBus.) With its blend of regional flavour, quick wit, and relatability, the film highlights redBus’s wide connectivity across Maharashtra, making it an inseparable part of everyday travel and conversation.

Film 2: "Discounts" – Swasta ani Masta

Set against the backdrop of a lively roadside naka, “Affordable Journeys” brings alive the humour and warmth of everyday friendships. Three young men sit gloomily over cups of chai when a bus halts nearby and their friend Prathamesh steps off. Spotting their long faces, he asks what happened. One of them replies, “Father’s gone.” Another, mistaking the tone, jokes, “Again? Tell the old man his age’s showing — just because redBus tickets are cheap doesn’t mean he should keep roaming!” The misunderstanding lands with perfect comic timing, blending emotion, wit and everyday humour seamlessly. The film closes with the voiceover, “Bhannat discount saathi book kara redBus var. Swasta ani masta, phira Maharashtraachya chohikade. Majhi bus, redBus.” (“For big discounts book on redBus. Affordable and awesome travel all across Maharashtra. Our bus, redBus.”) With warmth and relatability, the film celebrates redBus as Maharashtra’s most pocket-friendly way to travel anywhere.