Date-wise News
Decoding what clients expect from their agencies?blur=25

While clients continue to desire solutions that are better, faster & cheaper, agencies say that they ought to be better remunerated in order to deliver what the clients need. The debate continues...

B Priya Nov 26, 2013 10:27 AM

Mindshare elevates Karl Cluck to CEO for Japan and Korea?blur=25

He will focus on rolling out Mindshare's new Adaptive Marketing approach for Japan & Korea. In addition, Cluck will retain his current responsibility as Head of Strategy for Mindshare's North Asia offices

exchange4media Staff Nov 26, 2013 10:14 AM

"Media owners have not educated their clients about the power of the medium they own"?blur=25

Most media owners have been passive about their medium, and only an advertising agency thinks of ideas to use that medium to best of the advantage, say industry experts

B Priya Nov 26, 2013 9:52 AM

Eurobest honours Canal+ with Advertiser of the Year 2013 award?blur=25

The honour is presented to advertisers born out of Europe for inspiring innovative marketing of their products. The award will be presented during the Eurobest Awards on Dec 6 in Lisbon

exchange4media Staff Nov 26, 2013 9:42 AM

Social media is democratising information in all forms: David Mayo?blur=25

People's involvement is shaping the evolution of media & innovation; while increased consumer interaction will be the key driver for creativity, says the CEO of Bates Asia

Simran Sabherwal Nov 26, 2013 9:33 AM

You can't transform a biz without transforming the people in the biz: Dominic Proctor?blur=25

The President of GroupM Worldwide feels that not enough leadership is emerging from India & that the country is still a follower as far as new thought processes are concerned

Simran Sabherwal Nov 26, 2013 9:16 AM

Praj Industries appoints Metigon Enterprises as its PR agency?blur=25

Metigon was selected following a competitive, multi-agency pitch contested by top PR agencies of the country, including Ketchum Sampark, MSL Hanmer and Edelman

exchange4media Staff Nov 26, 2013 8:58 AM

Collaborations and conversations are where the future lies: Gerry Boyle?blur=25

At some point, we have to get away from impression measurement, and seek measurement of engagement & experience, says the Chairman of ZenithOptimedia Asia Pacific

B Priya Nov 26, 2013 8:48 AM

Digital has to be viewed as its own ecosystem: Vikram Sakhuja?blur=25

The Indian media landscape is still unsure of how to use digital, says the Global CEO of Maxus, adding that the mindset is still that of a broadcast market, with the game being of reaching out & ensuring salience at the lowest cost

B Priya Nov 26, 2013 8:33 AM

Critical purpose can drive a brand's ability to generate unprompted choice: Tjaco Walvis?blur=25

According to the Managing Partner of THEY, brands need to follow three crucial laws – distinct relevance, coherence & participation in order to acquire an iconic status

Sneha Ullal Nov 26, 2013 8:18 AM

News drives India & its impact is only going to increase: Arnab Goswami?blur=25

News demands more attention, has far greater impact than a GEC, with huge potential for scalability, says the Editor-in-Chief & News Anchor of Times Now, while making a passionate case for the TV news industry

Maneka Tanwani Nov 26, 2013 8:01 AM