Date-wise News
While clients continue to desire solutions that are better, faster & cheaper, agencies say that they ought to be better remunerated in order to deliver what the clients need. The debate continues...
He will focus on rolling out Mindshare's new Adaptive Marketing approach for Japan & Korea. In addition, Cluck will retain his current responsibility as Head of Strategy for Mindshare's North Asia offices
exchange4media Staff Nov 26, 2013 10:14 AM
Most media owners have been passive about their medium, and only an advertising agency thinks of ideas to use that medium to best of the advantage, say industry experts
The honour is presented to advertisers born out of Europe for inspiring innovative marketing of their products. The award will be presented during the Eurobest Awards on Dec 6 in Lisbon
exchange4media Staff Nov 26, 2013 9:42 AM
People's involvement is shaping the evolution of media & innovation; while increased consumer interaction will be the key driver for creativity, says the CEO of Bates Asia
Simran Sabherwal Nov 26, 2013 9:33 AM
The President of GroupM Worldwide feels that not enough leadership is emerging from India & that the country is still a follower as far as new thought processes are concerned
Simran Sabherwal Nov 26, 2013 9:16 AM
Metigon was selected following a competitive, multi-agency pitch contested by top PR agencies of the country, including Ketchum Sampark, MSL Hanmer and Edelman
exchange4media Staff Nov 26, 2013 8:58 AM
At some point, we have to get away from impression measurement, and seek measurement of engagement & experience, says the Chairman of ZenithOptimedia Asia Pacific
The Indian media landscape is still unsure of how to use digital, says the Global CEO of Maxus, adding that the mindset is still that of a broadcast market, with the game being of reaching out & ensuring salience at the lowest cost
According to the Managing Partner of THEY, brands need to follow three crucial laws – distinct relevance, coherence & participation in order to acquire an iconic status
Sneha Ullal Nov 26, 2013 8:18 AM
News demands more attention, has far greater impact than a GEC, with huge potential for scalability, says the Editor-in-Chief & News Anchor of Times Now, while making a passionate case for the TV news industry
Maneka Tanwani Nov 26, 2013 8:01 AM
