Date-wise News

While clients continue to desire solutions that are better, faster & cheaper, agencies say that they ought to be better remunerated in order to deliver what the clients need. The debate continues...

B Priya 26-November-2013

He will focus on rolling out Mindshare's new Adaptive Marketing approach for Japan & Korea. In addition, Cluck will retain his current responsibility as Head of Strategy for Mindshare's North Asia offices

exchange4media Staff 26-November-2013

Most media owners have been passive about their medium, and only an advertising agency thinks of ideas to use that medium to best of the advantage, say industry experts

B Priya 26-November-2013

The honour is presented to advertisers born out of Europe for inspiring innovative marketing of their products. The award will be presented during the Eurobest Awards on Dec 6 in Lisbon

exchange4media Staff 26-November-2013

People's involvement is shaping the evolution of media & innovation; while increased consumer interaction will be the key driver for creativity, says the CEO of Bates Asia

Simran Sabherwal 26-November-2013

The President of GroupM Worldwide feels that not enough leadership is emerging from India & that the country is still a follower as far as new thought processes are concerned

Simran Sabherwal 26-November-2013

Metigon was selected following a competitive, multi-agency pitch contested by top PR agencies of the country, including Ketchum Sampark, MSL Hanmer and Edelman

exchange4media Staff 26-November-2013

At some point, we have to get away from impression measurement, and seek measurement of engagement & experience, says the Chairman of ZenithOptimedia Asia Pacific

B Priya 26-November-2013

The Indian media landscape is still unsure of how to use digital, says the Global CEO of Maxus, adding that the mindset is still that of a broadcast market, with the game being of reaching out & ensuring salience at the lowest cost

B Priya 26-November-2013

According to the Managing Partner of THEY, brands need to follow three crucial laws – distinct relevance, coherence & participation in order to acquire an iconic status

Sneha Ullal 26-November-2013

News demands more attention, has far greater impact than a GEC, with huge potential for scalability, says the Editor-in-Chief & News Anchor of Times Now, while making a passionate case for the TV news industry

Maneka Tanwani 26-November-2013

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