Date-wise News
Decoding what clients expect from their agencies

While clients continue to desire solutions that are better, faster & cheaper, agencies say that they ought to be better remunerated in order to deliver what the clients need. The debate continues...

B Priya Nov 26, 2013 10:27 AM

Mindshare elevates Karl Cluck to CEO for Japan and Korea

He will focus on rolling out Mindshare's new Adaptive Marketing approach for Japan & Korea. In addition, Cluck will retain his current responsibility as Head of Strategy for Mindshare's North Asia offices

exchange4media Staff Nov 26, 2013 10:14 AM

"Media owners have not educated their clients about the power of the medium they own"

Most media owners have been passive about their medium, and only an advertising agency thinks of ideas to use that medium to best of the advantage, say industry experts

B Priya Nov 26, 2013 9:52 AM

Eurobest honours Canal+ with Advertiser of the Year 2013 award

The honour is presented to advertisers born out of Europe for inspiring innovative marketing of their products. The award will be presented during the Eurobest Awards on Dec 6 in Lisbon

exchange4media Staff Nov 26, 2013 9:42 AM

Social media is democratising information in all forms: David Mayo

People's involvement is shaping the evolution of media & innovation; while increased consumer interaction will be the key driver for creativity, says the CEO of Bates Asia

Simran Sabherwal Nov 26, 2013 9:33 AM

You can't transform a biz without transforming the people in the biz: Dominic Proctor

The President of GroupM Worldwide feels that not enough leadership is emerging from India & that the country is still a follower as far as new thought processes are concerned

Simran Sabherwal Nov 26, 2013 9:16 AM

Praj Industries appoints Metigon Enterprises as its PR agency

Metigon was selected following a competitive, multi-agency pitch contested by top PR agencies of the country, including Ketchum Sampark, MSL Hanmer and Edelman

exchange4media Staff Nov 26, 2013 8:58 AM

Collaborations and conversations are where the future lies: Gerry Boyle

At some point, we have to get away from impression measurement, and seek measurement of engagement & experience, says the Chairman of ZenithOptimedia Asia Pacific

B Priya Nov 26, 2013 8:48 AM

Digital has to be viewed as its own ecosystem: Vikram Sakhuja

The Indian media landscape is still unsure of how to use digital, says the Global CEO of Maxus, adding that the mindset is still that of a broadcast market, with the game being of reaching out & ensuring salience at the lowest cost

B Priya Nov 26, 2013 8:33 AM

Critical purpose can drive a brand's ability to generate unprompted choice: Tjaco Walvis

According to the Managing Partner of THEY, brands need to follow three crucial laws – distinct relevance, coherence & participation in order to acquire an iconic status

Sneha Ullal Nov 26, 2013 8:18 AM

News drives India & its impact is only going to increase: Arnab Goswami

News demands more attention, has far greater impact than a GEC, with huge potential for scalability, says the Editor-in-Chief & News Anchor of Times Now, while making a passionate case for the TV news industry

Maneka Tanwani Nov 26, 2013 8:01 AM