Decoding what clients expect from their agencies?blur=25

While clients continue to desire solutions that are better, faster & cheaper, agencies say that they ought to be better remunerated in order to deliver what the clients need. The debate continues...

B Priya Nov 26, 2013 10:27 AM

"Media owners have not educated their clients about the power of the medium they own"?blur=25

Most media owners have been passive about their medium, and only an advertising agency thinks of ideas to use that medium to best of the advantage, say industry experts

B Priya Nov 26, 2013 9:52 AM

Collaborations and conversations are where the future lies: Gerry Boyle?blur=25

At some point, we have to get away from impression measurement, and seek measurement of engagement & experience, says the Chairman of ZenithOptimedia Asia Pacific

B Priya Nov 26, 2013 8:48 AM

Digital has to be viewed as its own ecosystem: Vikram Sakhuja?blur=25

The Indian media landscape is still unsure of how to use digital, says the Global CEO of Maxus, adding that the mindset is still that of a broadcast market, with the game being of reaching out & ensuring salience at the lowest cost

B Priya Nov 26, 2013 8:33 AM