Date-wise News
McCann Erickson wins creative duties of VIP bags

VIP Industries is also currently scouting for a creative partner for its Skybags brand. The incumbent on VIP and Skybags is Ogilvy & Mather

exchange4media Staff Jul 17, 2013 5:35 PM

IP-focussed business venture, Event Capital, launched

Leading professionals from the media, corporate and event sectors have come together for Event Capital, a specialised intellectual property events centric biz venture

exchange4media Staff Jul 17, 2013 2:24 PM

ZEE roped in as presenting partner for Kyoorius Designyatra

In its ninth edition, Kyoorius Designyatra 2013 will be held in Goa over three days from August 29 to 31. The theme for this year's edition is 'Create Change'

exchange4media Staff Jul 17, 2013 10:04 AM

BookMyShow in strategic partnership with PVR Cinemas

BookMyShow has signed a five-year deal as the online ticketing partner for PVR Cinemas across India

exchange4media Staff Jul 17, 2013 9:44 AM

Saregama, Sony DADC in exclusive worldwide licensing pact

Under this alliance, Saregama's entire content library to be exploited exclusively by Sony DADC on all physical formats across the world

exchange4media Staff Jul 17, 2013 9:37 AM

iContract bags creative duties of Mahesh Samat's GEC EPIC

The win comes on the back of a multi-agency pitch that saw participation from some of the leading agencies. The channel is slated to launch in August 2013

Priyanka Mehra Jul 17, 2013 9:31 AM

Science bringing u down? Beat boredom with Alpenliebe Pop, says Archimedes!

The new ad builds on the insight that subjects such as history & science are fascinating – but only to historians & scientists, and not poor students, who are forced to study them

Twishy Jul 17, 2013 8:37 AM

Hit Anti Roach Gel extends the humour proposition to radio

The two radio spots created by Lowe Lintas generate the laughs, but do not necessarily convey the serious nature of the product, say experts

Saloni Surti Jul 17, 2013 8:26 AM

Times Crest shut down puts spotlight on tough realities of newspaper business

With increasing media fragmentation & saturation in urban markets, the going has got tough for English dailies in terms of increasing circulation & readership

exchange4media Staff Jul 17, 2013 8:20 AM

Ratings impasse solution might be in the offing as Discovery goes back to weekly data

Highly placed sources have confirmed that the stand-off will be resolved soon. The mechanics of the solution, however, are not clear yet

exchange4media Staff Jul 17, 2013 8:16 AM

ITC Grand Chola to power its digital campaign with Instagram

After running campaigns on Twitter, Facebook & Foursquare, ITC’s newest property, Grand Chola, is all set to integrate Instagram in its latest digital campaign

Priyanka Nair Jul 17, 2013 8:00 AM

NBT urges its readers to 'Help A Star'

NBT's three-week campaign in Mumbai and Delhi NCR seeks to give financial help to poor, but meritorious students

Abid Hasan Jul 17, 2013 7:48 AM

"Radio will benefit from revenues flowing in from TV and print"

With the upcoming inventory cap on television & real estate clients reducing their print spends, radio is the direct beneficiary, says Vineet Singh Hukmani, MD & CEO, Radio One

Saloni Surti Jul 17, 2013 7:46 AM

Vodafone strikes an on-ground connect with pilgrims in Maharashtra

Vodafone mobile trucks are helping pilgrims undertaking the annual Pandharpur padayatra stay connected. The campaign is executed by Vodafone’s Marcom team

Priyanka Nair Jul 17, 2013 7:45 AM

iContract bags creative duties of Mahesh Samat's GEC EPIC

The win comes on the back of a multi-agency pitch that saw participation from some of the leading agencies. The channel is slated to launch in August 2013

Priyanka Mehra Jul 17, 2013 7:43 AM

Subir Palit quits Greenply Industries

Palit was Country and International Head of Decorative Division at Greenply. His next destination is not known

exchange4media Staff Jul 17, 2013 7:41 AM

Shirin Johari joins TBWA\India as Creative Director

Johari will be based in Mumbai and will report to Parixit Bhattacharya, Chief Creative Officer of TBWA\India

exchange4media Staff Jul 17, 2013 7:39 AM

Asian Paints awards SEO mandate to SMG Convonix

The agency will help Asian Paints increase brand visibility, website traffic, and optimise business through online channels

exchange4media Staff Jul 17, 2013 7:38 AM

Spikes Asia announces changes to Agency of the Year & Spikes Palm Awards

The Spikes Asia Festival of Creativity is introducing some changes to the contribution of points required to calculate the two special awards

exchange4media Staff Jul 17, 2013 7:36 AM

Zee News rechristened as Zee Media Corporation

The network, which has eight national & regional channels in its bouquet, has embraced a new identity that is a blend of traditional and modern elements

exchange4media Staff Jul 17, 2013 7:34 AM