BookMyShow in strategic partnership with PVR Cinemas

BookMyShow has signed a five-year deal as the online ticketing partner for PVR Cinemas across India

by exchange4media Staff
Published - Jul 17, 2013 9:44 AM Updated: Jul 17, 2013 9:44 AM
BookMyShow in strategic partnership with PVR Cinemas

Bigtree Entertainment, the holding company of entertainment ticketing portal BookMyShow.com, has announced its association with PVR. As part of the association, BookMyShow has signed a five-year deal as the online ticketing partner for PVR Cinemas across India. Network18, with its 40 per cent ownership, is the controlling shareholder of Bigtree Entertainment.

With this development, BookMyShow further enhances its position in the entertainment ticketing vertical. Consumers will now get a comprehensive selection of over 1,700 screens across the country. BookMyShow will be the preferred partner for PVR Cinemas across its web and mobile offerings. Before this partnership, tickets for PVR Cinemas were available only on their own websites and mobile applications.

Commenting on the development, Sai Kumar, Group CEO, Network18 said, “Bookmyshow is today synonymous with entertainment ticketing and in many ways defines the genre. We welcome PVR to our platform and look forward to giving consumers even greater choice and convenience.”

Sarbvir Singh, Head Investments, Network18 added here, “We are happy to see BookMyShow go from strength to strength. The business has been doubling for the last few years and PVR coming on board will help sustain the momentum.”

It may be recalled that in FY2012-13, Network18 had profitably sold a part stake in Bigtree Entertainment to Accel Partners. The group owns e-commerce assets such as HomeShop18, BookMyShow and a minority stake in Yatra. 

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