The collaboration will allow users of the celebrity-to-fan connect platform to win free shout-outs from their favourite celebs

exchange4media Staff Jun 26, 2020 1:19 PM

The survey found that 98% of Indians expect cinemas to implement strict safety and hygiene measures to ensure a safe movie-watching experience

exchange4media Staff Jun 15, 2020 1:00 PM

A special series, curated and produced by Big Bad Wolf Entertainment, will be available live for audiences from March 25 to April 1

exchange4media Staff Mar 26, 2020 12:00 AM

The campaign traces the company’s two-decade-long journey, mapping its evolution from an online ticketing giant to full-stack management of entertainment experiences

exchange4media Staff Jan 4, 2020 9:14 AM

When compared to other campaigns of this scale, the Good Newwz campaign became one of the most successful strategies for the movie's promotion on the platform

exchange4media Staff Dec 29, 2019 10:00 AM

100 chartered air-conditioned buses will ply non-stop between the venue and the pick-up points, ferrying concert-goers

exchange4media Staff Dec 13, 2019 5:25 PM

The show saw a slew of celebrities and influencers like Mira Rajput Kapoor, Maniesh Paul & Isha Koppikar

exchange4media Staff Nov 18, 2019 12:47 PM

Indian brands like Durex, TVF, RSVP Movies, Pulse Candy, Bookmyshow, UberEats, Star Movies & Jio Cinema picked up on the trend, while global brands like Hotstar USA & Hotstar Canada also participated

exchange4media Staff Oct 4, 2019 4:55 PM

The live stage show to be presented by ICICI Bank Debit and Credit Cards will tour 8 cities from November

exchange4media Staff Sep 25, 2019 1:24 PM

From an ingenious push notification strategy to funky merchandising and humorous videos, team 'Dream Girl' employed interesting ways of marketing the film

Shreshtha Verma Sep 13, 2019 12:15 PM

Vicks, KFC, Bookmyshow, Manforce, Sony, Café Coffee Day set the social media on fire by expressing their pride and happiness for the country through quirky creatives

Nafisa Shaheen Jul 24, 2019 8:32 AM

Awards were given to top 5 brands in 10 categories, including Bottom of the Pyramid, Challengers, Digital Masters, Evergreens, Globetrotters, Impactful Debuts, Millennials & Social Contributors

exchange4media Staff Jul 19, 2019 8:22 PM

As Finance Minister Nirmala Sithraman is set to present her maiden Union Budget on Friday, brand heads tell us more about their expectations from Budget 2019

Neethu Mohan Jul 4, 2019 8:47 AM

Through Demand Film, VKAAO will take acclaimed Bollywood and regional content overseas, to marketing amounting $100m

exchange4media Staff May 30, 2019 2:40 PM

BookMyShow will be the Founding and Preferred Entertainment Ticketing Partner for Dubai’s Coca-Cola Arena over the next five years

exchange4media Staff May 6, 2019 1:48 PM

Users can also book their tickets offline from the BookMyShow Box Office, set up at various local centers within the host cities

exchange4media Staff May 2, 2019 2:29 PM

The ticketing platform has sold over 5.5 million tickets for the film

exchange4media Staff Apr 30, 2019 6:47 PM

From Pizza Hut and McDonald's to Durex and Skore, brands come up with interesting creatives inspired by the superhero film

exchange4media Staff Apr 27, 2019 2:05 PM

BookMyShow becomes the fastest to sell 1 million tickets on the platform in just over a day

exchange4media Staff Apr 23, 2019 10:37 AM

Launches #CricketKaTicket campaign with digital film, along with an augmented reality game on Facebook

exchange4media Staff Apr 15, 2019 4:44 PM