From an ingenious push notification strategy to funky merchandising and humorous videos, team 'Dream Girl' employed interesting ways of marketing the film

Shreshtha Verma Sep 13, 2019 12:15 PM

Vicks, KFC, Bookmyshow, Manforce, Sony, Café Coffee Day set the social media on fire by expressing their pride and happiness for the country through quirky creatives

Nafisa Shaheen Jul 24, 2019 8:32 AM

Awards were given to top 5 brands in 10 categories, including Bottom of the Pyramid, Challengers, Digital Masters, Evergreens, Globetrotters, Impactful Debuts, Millennials & Social Contributors

exchange4media Staff Jul 19, 2019 8:22 PM

As Finance Minister Nirmala Sithraman is set to present her maiden Union Budget on Friday, brand heads tell us more about their expectations from Budget 2019

Neethu Mohan Jul 4, 2019 8:47 AM

Through Demand Film, VKAAO will take acclaimed Bollywood and regional content overseas, to marketing amounting $100m

exchange4media Staff May 30, 2019 2:40 PM

BookMyShow will be the Founding and Preferred Entertainment Ticketing Partner for Dubai’s Coca-Cola Arena over the next five years

exchange4media Staff May 6, 2019 1:48 PM

Users can also book their tickets offline from the BookMyShow Box Office, set up at various local centers within the host cities

exchange4media Staff May 2, 2019 2:29 PM

The ticketing platform has sold over 5.5 million tickets for the film

exchange4media Staff Apr 30, 2019 6:47 PM

From Pizza Hut and McDonald's to Durex and Skore, brands come up with interesting creatives inspired by the superhero film

exchange4media Staff Apr 27, 2019 2:05 PM

BookMyShow becomes the fastest to sell 1 million tickets on the platform in just over a day

exchange4media Staff Apr 23, 2019 10:37 AM

Launches #CricketKaTicket campaign with digital film, along with an augmented reality game on Facebook

exchange4media Staff Apr 15, 2019 4:44 PM

Launches digital campaign to encourage Indians to vote judiciously

exchange4media Staff Apr 14, 2019 10:00 AM

Prior to BookMyShow, Maheshwari was part of corporate communications team at Aircel for nearly four years 

Ruhail Amin Jan 4, 2019 8:33 AM

From applauding the recent SC verdict against Sec 377 to teaching boys to cook, here are few Children’s Day campaigns that caught our attention

exchange4media Staff Nov 14, 2018 8:02 AM

Conceptualised and executed with BBH India, the film beautifully addresses the stigma that many Indian parents continue to face regarding the sexual orientation of their children

exchange4media Staff Nov 13, 2018 12:52 PM

Fox Star Studios along with Merkle Sokrati built a Marketing Data Platform that can envisage varied audience personas and capture the many facets of the audience's purchase journey through a digital campaign

Venkata Susmita Biswas Oct 1, 2018 8:58 AM

The programme offers a host of exciting perks across fashion and lifestyle, from Myntra sellers and lifestyle partners

exchange4media Staff Sep 30, 2018 6:00 PM

Their newest digital ad film takes a humorous look at the various offers and promotions available around Independence Day

exchange4media Staff Aug 14, 2018 11:35 AM

From a humorous take on promotion-led ads during Independence Day to memoirs of those who fought for our freedom, this year, brands have adopted some interesting angles

exchange4media Staff Aug 14, 2018 8:55 AM

Consolidated operating revenues stood at Rs 1,124 crore, with a growth of 10% YoY

exchange4media Staff Jul 25, 2018 8:51 AM