54% Indians eager to hit theatres in 15-90 days after lockdown lifts: BookMyShow report

The survey found that 98% of Indians expect cinemas to implement strict safety and hygiene measures to ensure a safe movie-watching experience

e4m by exchange4media Staff
Updated: Jun 15, 2020 1:00 PM

How will the face of entertainment look like in the post-COVID era? With masks, disinfectant tunnels, sanitised seats, F&B delivered to seats, intimate concerts of 50-100 music lovers and more.

But here’s the good news - India is gearing up to step out and get back to its favourite entertainment experience once the lockdown lifts, reveals BookMyShow’s COVID survey report titled ‘Back To Out-of-Home Entertainment’.

The report is the outcome of a survey conducted by India’s leading entertainment destination, of over 4000 respondents who are active BookMyShow transactors. The survey conducted in May 2020 spans respondents aged between 18-65 years from across 235 cities and towns in India. 

Some of the key findings from the report show that 54% of Indian entertainment lovers are eager to get to theatres within 15-90 days of the lockdown lifting while the rest would prefer to step out after 90 days. 98% of Indians expect cinemas to implement strict safety and hygiene measures to ensure a safe movie-watching experience. 

South India misses its entertainment the most, with 56% of respondents from the region eager to catch their favourite movie and/or concert post the lockdown.

For live entertainment experiences, 40% of Indians would prefer attending a music concert in smaller groups of 50-100. Drive-in concerts, intimate tables for 2-4 people are some of the factors that consumers would prefer the most while attending their favourite events. 

Contactless entertainment experience is what Indians want all the way! 85% of consumers surveyed prefer purchasing their tickets online with the M-ticket & e-ticket option being preferred for a contactless entertainment experience.  

70% of the responses came from consumers in Hyderabad, Mumbai, Bengaluru, NCR, Chennai, Pune, Kolkata, Ahmedabad, Vijayawada and Kochi. 49% of consumers who responded were aged between 25-34 years. 

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