theatre
Cinema’s Q1 2026 revival is reshaping brand strategies, with advertisers moving beyond commercials to experiential, in-theatre and culturally driven marketing formats
Shalinee Mishra Jun 1, 2026 9:01 AM
According to Ormax Box Office Report 2024, Hindi cinema’s box office collections plummeted from ₹5,380 crore in 2023 to ₹4,679 crore in 2024 — a steep fall that reduced its market share to 40%
Aditi Gupta May 29, 2025 8:44 AM
Capping movie ticket prices boosts footfalls and the value of cinema ad inventory, but the operational costs of premium experiences remain a challenge for multiplexes
Jagruti Verma Mar 28, 2025 9:16 AM
The partnership will begin with the high-octane India vs. Pakistan match on February 23, 2025
e4m Staff Feb 21, 2025 6:07 PM
42% of audiences are influenced by cinema ads even as they make up for less than 1% of the Indian AdEx. Industry experts share insights into the underutilised medium
Jagruti Verma Feb 21, 2025 8:58 AM
While spikes in footfall for blockbusters are increasing brand interest and revenue growth, consistency of good content remains a major hurdle in attracting advertisers
Jagruti Verma Nov 21, 2024 9:10 AM
The ad will reportedly be replaced by a new public service announcement that focuses on the positive impact of quitting tobacco
e4m Staff Oct 15, 2024 2:51 PM
The board has come a long way from pandemic-stricken FY 2020-21 when it earned Rs 8.40 crore, underscoring the industry's resilience and the public's renewed interest in cinematic experiences
Aditi Gupta Sep 27, 2024 9:00 AM
Dream Theatre has also been granted the rights to FIFA Under 17 Women’s World Cup 2022, FIFA World Cup 2026, and FIFA U-20 World cup Indonesia 2023
exchange4media Staff Oct 3, 2022 10:58 AM
With movie releases getting deferred due to restrictions on malls and cinema, the revenue for Q4 FY2022 will be sequentially lower than Q3 FY2022, ICRA said in a note
exchange4media Staff Jan 22, 2022 9:28 AM
The company said the quarter gone by has been the best quarter for it since Mar’20 when the business was adversely impacted on account of the pandemic
exchange4media Staff Jan 22, 2022 8:17 AM
The company said that it has sustained itself through cost optimisation and cash conservation in the pandemic period
exchange4media Staff Jul 30, 2021 11:54 AM
Actor-turned-entrepreneur Shreyas Talpade enters the start-up ecosystem with his own OTT platform which will showcase plays and performing arts exclusively
Mitaksh Jain Apr 9, 2021 6:38 PM
Net loss stood at Rs 83 crore, while revenue was Rs 21 crore
exchange4media Staff Feb 3, 2021 7:06 PM
Also, I&B ministry has released a standard operating procedure for cinema halls and theatres on preventive measures to contain spread of COVID-19
exchange4media Staff Feb 1, 2021 8:26 AM
As the theatres reopened in Oct 2020, multiplexes soon recalibrated their approach to woo customers, but not with much success
Ruhail Amin Jan 18, 2021 8:53 AM
Ashish Saksena, COO – Cinemas, BookMyShow, takes us through the brand’s ‘My Safety First’ initiative aimed at driving awareness about safety measures employed in theatres across the country
Christina Moniz Nov 4, 2020 8:43 AM
With the official opening of the events industry, and cinemas permitted to operate post October 15 in most states, we evaluate the future of cinema advertising and brand activations
Eularie Saldanha Oct 9, 2020 8:28 AM
The SOP mandates that all transactions be digital and show timings be staggered to avoid crowding
exchange4media Staff Oct 6, 2020 11:36 AM
The partnership will enable a fully Immersive movie viewing experience for the customers with safety & sanitisation measures powered by Dettol
exchange4media Staff Jul 24, 2020 12:57 PM
The survey found that 98% of Indians expect cinemas to implement strict safety and hygiene measures to ensure a safe movie-watching experience
exchange4media Staff Jun 15, 2020 1:00 PM
The company has joined hands with The Smiley Company & Shivatex Industries to produce SITRA-certified masks, the proceeds of which, in part, will go to the underprivileged
exchange4media Staff May 20, 2020 11:48 AM
A weekly fun feature by The Digital Fellow on special days of the month
exchange4media Staff Apr 4, 2020 8:10 AM