Vodafone strikes an on-ground connect with pilgrims in Maharashtra

Vodafone mobile trucks are helping pilgrims undertaking the annual Pandharpur padayatra stay connected. The campaign is executed by Vodafone’s Marcom team

e4m by Priyanka Nair
Updated: Jul 17, 2013 7:45 AM
Vodafone strikes an on-ground connect with pilgrims in Maharashtra

Vodafone India recently unveiled an initiative to connect with the pilgrims, known as Warkaris, undertaking the annual padayatra from Dehu to Pandharpur in Maharashtra. Starting from Saswad, Vodafone has deployed two mobile trucks that will travel with the Warkaris all through their journey to Pandharpur to help them remain connected. The entire campaign has been conceptualised and executed by the Marcom team from Vodafone’s Maharashtra and Goa circles.

The Vodafone mobile trucks are equipped with mobile phone charging points, recharge vouchers and free calling facilities. The Warkaris can make use of the facilities at all halting points of the Palkhi between Saswad to Pandharpur.

Commenting on the initiative, Ishmeet Singh, Business Head – Maharashtra and Goa, Vodafone India said, “At Vodafone, we like to stay closely aligned with customer requirements and constantly work to add value for our customers. With the ‘Vodafone Mobile Trucks’ initiative, we aim to help Warkaris remain connected with their family and friends throughout the 15-day journey.”

Understanding the needs of devotees of Lord Vitthala and the enormous interest that the annual Pandharpur yatra invokes amongst followers across Maharashtra and Goa, Vodafone has also launched a special VAS offering. As part of this VAS offering, customers can listen to bhajans dedicated to Lord Vitthala, view a virtual aarti of the Lord at the Pandharpur temple, and know about the history behind the Pandharpur yatra and the traditions of the Warkaris.

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