ZEE roped in as presenting partner for Kyoorius Designyatra

In its ninth edition, Kyoorius Designyatra 2013 will be held in Goa over three days from August 29 to 31. The theme for this year's edition is 'Create Change'

e4m by exchange4media Staff
Updated: Jul 17, 2013 10:04 AM
ZEE roped in as presenting partner for Kyoorius Designyatra

Kyoorius, which has been galvanising the design community across India since 2006, has announced the launch of the 2013 edition of its annual conference – Kyoorius Designyatra. Zee Entertainment Enterprises (ZEE) is the presenting corporate partner for Kyoorius.

Kyoorius Designyatra, which figures amongst the top five annual design conferences across the world, has in the past featured inspiring designers from all over the world as speakers – Kenya Hara, Paula Scher, Stefan Sagmeister, Wally Olins, Michael Johnson, Kyle Cooper, Martin Sorrell, and Paul Belford, among others.

In its ninth edition, Kyoorius Designyatra 2013 will be held in Goa over three days from August 29 to 31 and is estimated to be attended by over 1,350 delegates, including design professionals, creative and art directors, marketing heads, brand heads and students. Rajesh Kejriwal, CEO & Co-Founder of Kyoorius said, “Attendance from ‘clients’ has consistently grown and we anticipate about 300 senior professionals this year.”

The theme for the 2013 edition is ‘Create Change’, which will push the envelope and challenge creative professionals to use design as a tool to create change that’s beyond the aesthetic, connecting with the audience visually and emotionally.

Alongside graphic expression, digital is rapidly becoming one of the most effective marketing and communication tools for marketers across the world and now in India. 2012 saw an entire day at Kyoorius Designyatra dedicated to digital. Zee and Kyoorius have announced the launch of IAA Kyoorius Digiyatra in association with IAA - India Chapter.

Digiyatra will be held on the first day of the three day conference – August 29 and will feature professionals from Facebook, who will showcase where digital is truly going. The day will be dedicated to building online platforms, experiences and content for consumer engagement.

This year’s Designyatra and Digiyatra will feature speakers including Tim Greenhalgh, Global CCO at Fitch; Margret Stewart, Director of Product Design at Facebook; Elizabeth McGuane, Content Strategy Director at LBi London; Jessica Walsh, Partner at Sagmeister & Walsh; KV ‘Pops’ Sridhar, CCO at Leo Burnett India and Subcontinent; Karin Fong, Director at Imaginary Forces; Natasha Jen, Partner at Pentagram; and Laura Jordan Bambach from Dare UK, among many others.

Commenting with the conference, Bharat Ranga, Chief Content and Creative Officer, ZEE said, “Kyoorius Designyatra has always been a brilliant platform for connecting with the communicators of India, creating inspiration and fueling growth and change. We are glad to come on board as Kyoorius' corporate partner and support the development of creativity in marketing and communications for the nation - communication that can make a real difference.”

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